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Destination Sustainability and Memorable Tourism Experiences

Author

Listed:
  • Miguel Ángel Moliner-Tena

    (Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain)

  • Diego Monferrer-Tirado

    (Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain)

  • Juan Bautista Ferreres-Bonfill

    (Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain)

  • Rosa M. Rodríguez-Artola

    (Business Administration and Marketing Department, Universitat Jaume I, Castellón 12071, Spain)

Abstract

The objective of this paper is to study the relationship between memorable tourism experiences and destination sustainability. Three hypotheses that relate dimensions of sustainability (economic, socio-cultural, and environmental) to memorable tourism experience are considered, based on a review of the literature. A questionnaire designed for that purpose was administered to 1034 tourists who stayed at five rural and sun and beach destinations in Spain. A multigroup analysis with a structural equation model was conducted to establish the differences between both destination types. The results show that destination environmental sustainability influences the memorable tourism experience, though significant differences between rural and sun and beach destinations have been detected. Age plays a moderating role: the younger the tourist the greater the influence of sustainability on memorable tourism experiences.

Suggested Citation

  • Miguel Ángel Moliner-Tena & Diego Monferrer-Tirado & Juan Bautista Ferreres-Bonfill & Rosa M. Rodríguez-Artola, 2021. "Destination Sustainability and Memorable Tourism Experiences," Sustainability, MDPI, vol. 13(21), pages 1-12, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:21:p:11996-:d:668203
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    References listed on IDEAS

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    1. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
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    Cited by:

    1. Virginica Rusu & Cristian Rusu & Nicolás Matus & Federico Botella, 2023. "Tourist Experience Challenges: A Holistic Approach," Sustainability, MDPI, vol. 15(17), pages 1-32, August.
    2. Lili Geng & Yufei Li & Yongji Xue, 2022. "Will the Interest Triggered by Virtual Reality (VR) Turn into Intention to Travel (VR vs. Corporeal)? The Moderating Effects of Customer Segmentation," Sustainability, MDPI, vol. 14(12), pages 1-20, June.

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