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Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model

Author

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  • Kiattipoom Kiatkawsin

    (Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Ian Sutherland

    (Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Seul Ki Lee

    (Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

Abstract

The emergence of the smart tourism paradigm has shifted some research attention to the technologies that drive innovations. However, tourism destinations are not freed from the usual threats in the tourism industry. Environmental impacts have remained a fundamental concern for any destinations regardless of their adoption and incorporation of smart technologies. Tourists remain a critical source of harm inflicted on environmental systems. Thus, this present study aims to study smart tourists’ environmentally responsible behavior using an extended norm-activation model. The study model incorporates two new constructs measuring the involvement of culture and attitude towards cultural conservation as additional predictors of environmentally responsible behavior. A total sample of 554 is subjected to data analysis. The results support all proposed hypotheses. Both newly added constructs produce the largest total impact scores on the final construct. Model comparison between the study model and the original framework showed improved predictive ability while retaining superior fit.

Suggested Citation

  • Kiattipoom Kiatkawsin & Ian Sutherland & Seul Ki Lee, 2020. "Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model," Sustainability, MDPI, vol. 12(12), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:4934-:d:372636
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    References listed on IDEAS

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    Cited by:

    1. Eeman Almokdad & Kiattipoom Kiatkawsin & Chung Hun Lee, 2023. "Antecedents of Booster Vaccine Intention for Domestic and International Travel," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
    2. Lasika Madhawa Munasinghe & Terans Gunawardhana & Nishani Champika Wickramaarachchi & Ranthilaka Gedara Ariyawansa, 2023. "Peer-to-Peer Accommodation User Experience: Evidence From Sri Lanka," SAGE Open, , vol. 13(4), pages 21582440231, October.
    3. Hayati Ibrahim & Manohar Mariapan & Evelyn Lim Ai Lin & Sheena Bidin, 2021. "Wildlife Conservation through Economically Responsible Ecotourist: The Mediator Roles of Attitude between Anticipated Emotion and Intention to Stay in Local Homestays," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    4. Mateusz Naramski, 2020. "The Application of ICT and Smart Technologies in Polish Museums—Towards Smart Tourism," Sustainability, MDPI, vol. 12(21), pages 1-27, November.
    5. Wansoo Kim & Chen Che & Chul Jeong, 2021. "Hotel Guests’ Psychological Distance of Climate Change and Environment-Friendly Behavior Intention," IJERPH, MDPI, vol. 19(1), pages 1-11, December.
    6. Kiattipoom Kiatkawsin & Ian Sutherland & Jin-Young Kim, 2020. "A Comparative Automated Text Analysis of Airbnb Reviews in Hong Kong and Singapore Using Latent Dirichlet Allocation," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
    7. Tsung-Hung Lee & Fen-Hauh Jan, 2022. "Development and Validation of the Smart Tourism Experience Scale," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    8. Elsie Nasr & Okechukwu Lawrence Emeagwali & Hasan Yousef Aljuhmani & Souha Al-Geitany, 2022. "Destination Social Responsibility and Residents’ Environmentally Responsible Behavior: Assessing the Mediating Role of Community Attachment and Involvement," Sustainability, MDPI, vol. 14(21), pages 1-26, October.
    9. Aleksandar Radic & Bonhak Koo & Eloy Gil-Cordero & Juan Pedro Cabrera-Sánchez & Heesup Han, 2021. "Intention to Take COVID-19 Vaccine as a Precondition for International Travel: Application of Extended Norm-Activation Model," IJERPH, MDPI, vol. 18(6), pages 1-15, March.

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