Will the Interest Triggered by Virtual Reality (VR) Turn into Intention to Travel (VR vs. Corporeal)? The Moderating Effects of Customer Segmentation
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- Nasiphi Vusokazi Bontsa & Abbyssinia Mushunje & Saul Ngarava, 2023. "Factors Influencing the Perceptions of Smallholder Farmers towards Adoption of Digital Technologies in Eastern Cape Province, South Africa," Agriculture, MDPI, vol. 13(8), pages 1-16, July.
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Keywords
AIDA model; VR tourism; corporeal tourism; PLS-SEM; customer segmentation;All these keywords.
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