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Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market

Author

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  • Agnieszka Niezgoda

    (Department of International Economics, Institute of International Business and Economics, Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland)

  • Klaudyna Kowalska

    (Department of International Economics, Institute of International Business and Economics, Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland)

Abstract

The aim of the article is to analyze the relationship between lifestyle changes and willingness to use sharing economy services in tourism, including peer-to-peer accommodation. On the one hand, knowledge of lifestyle changes can help adapt the product offer to the requirements of consumers. On the other hand, products that consumers use can reflect lifestyle changes. The following classification of motivations for sharing economy activity selection resulting from the subjects’ lifestyles has been proposed: personal motivations—related to economic advantages; social (conformist) motivations—resulting from the need to fit in with others; and ideological motivation—resulting from the understanding of the processes of natural environment degradation and excessive consumption. In order to gather opinions and to understand behaviors, attitudes, and preferences regarding sharing economy activities (i.e., the sharing of transportation, food, clothes, equipment, and accommodation), the focus group interview method was used (6 groups, 5–8 participants each). Discussions were conducted separately for two populations: young with time (YT) and older rich (OR). The study demonstrates lifestyle changes between the generations. YT actions are the consequence of personal and ideological motivations. OR have lifestyles that result from personal and conformist motivations. Neither population sees a relationship between participating in the sharing economy and caring for the environment and preventing excessive consumption.

Suggested Citation

  • Agnieszka Niezgoda & Klaudyna Kowalska, 2020. "Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market," Sustainability, MDPI, vol. 12(13), pages 1-19, July.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:13:p:5351-:d:379416
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    1. José Alberto Martínez-González & Eduardo Parra-López & Almudena Barrientos-Báez, 2021. "Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model," Sustainability, MDPI, vol. 13(1), pages 1-21, January.
    2. Aurelija Burinskienė & Edita Leonavičienė & Virginija Grybaitė & Olga Lingaitienė & Juozas Merkevičius, 2021. "Core Elements Affecting Sharing: Evidence from the United States," Sustainability, MDPI, vol. 13(7), pages 1-14, April.
    3. Dalia Perkumienė & Milita Vienažindienė & Biruta Švagždienė, 2021. "The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform," Sustainability, MDPI, vol. 13(19), pages 1-18, October.
    4. Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu, 2024. "Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 164-195, January.

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