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Shedding light on sharing ECONOMY and new materialist consumption: An empirical approach

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  • Alonso-Almeida, María del Mar
  • Perramon, Jordi
  • Bagur-Femenías, Llorenç

Abstract

In the last decade, the sharing economy has emerged as a business model that improves the use of goods, uses fewer resources than traditional markets, increases social interactions and promotes more responsible and environmentally friendly consumption. This has led various authors to propose that the sharing economy could be a business model that will change consumers’ relationship to objects and the materialistic lifestyle. This exploratory research is, to the best of our knowledge, the first to specifically identify a new consumer materialism with the sharing economy. To this end, a survey was conducted among 384 participants in the sharing economy, identifying not only the drivers of the new materialism but also their impact on consumption.

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  • Alonso-Almeida, María del Mar & Perramon, Jordi & Bagur-Femenías, Llorenç, 2020. "Shedding light on sharing ECONOMY and new materialist consumption: An empirical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    • Handle: RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919304734
    DOI: 10.1016/j.jretconser.2019.101900
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    References listed on IDEAS

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    2. Pedro Hinojo & David Suárez & Begoña García-Mariñoso, 2022. "Drivers of Consumer Participation in Online Second-Hand Transactions," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    3. Valeria Andreoni, 2020. "The Trap of Success: A Paradox of Scale for Sharing Economy and Degrowth," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    4. Xufeng Liu & Hongmin Chen, 2020. "Sharing Economy: Promote Its Potential to Sustainability by Regulation," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    5. Moon, Moin Ahmad & Faheem, Shakeeb & Farooq, Amna, 2022. "I, me, and my everything: Self conceptual traits and compulsive buying behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    6. Prieto, Marc & Stan, Valentina & Baltas, George, 2022. "New insights in Peer-to-Peer carsharing and ridesharing participation intentions: Evidence from the “provider-user†perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    7. Stanisław Łobejko & Krzysztof Bartczak, 2021. "The Role of Digital Technology Platforms in the Context of Changes in Consumption and Production Patterns," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    8. Stella Yiyan Li & Antje R. H. Graul & John Jianjun Zhu, 2024. "Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 164-195, January.
    9. Cristina Pérez-Pérez & Diana Benito-Osorio & Susana María García Moreno, 2021. "Mergers and Acquisitions within the Sharing Economy: Placing All the Players on the Board," Sustainability, MDPI, vol. 13(2), pages 1-21, January.
    10. Andrei Boar & Ramon Bastida & Frederic Marimon, 2020. "A Systematic Literature Review. Relationships between the Sharing Economy, Sustainability and Sustainable Development Goals," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    11. Ulrich, Isabelle & Cacho-Elizondo, Silvia & Damay, Coralie & Loussaïef, Leïla, 2024. "A practice theory perspective on apparel sharing consumption models exploring new paths of consumption in France and Mexico," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    12. Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
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