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Research on Developers’ Green Procurement Behavior Based on the Theory of Planned Behavior

Author

Listed:
  • Shijing Yang

    (School of Civil Engineering, Northeast Forestry University, Harbin 150040, China)

  • Yikun Su

    (School of Civil Engineering, Northeast Forestry University, Harbin 150040, China)

  • Wei Wang

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Kaicheng Hua

    (Guangdong Huiqing Expressway Co., Ltd., Guangzhou 510900, China)

Abstract

In recent years, environmental problems in the construction industry have become increasingly prominent and need to be improved. The production and use of building materials remain one of the main causes of various eco-environmental problems in the construction industry. Compared with traditional building materials, green building materials are environmentally friendly and safer to the human body. Therefore, the promotion of green building materials in the construction industry can handle the eco-environmental problems of the industry to a great extent, and promote the green and low-carbon development of the industry. As the main buyer of building materials products, developers shoulder the responsibility of promoting the development of green building materials. The research on the green purchasing behavior of developers is conductive to winning a good reputation for developers and promoting the sustainable development of the construction industry. However, few scholars have focused on the in-depth research on the impact of developers’ green procurement behavior. Based on the theory of planned behavior, this study analyzes the problem of the developers’ green procurement using the structural equation model in the way of the questionnaire. The results showed that subjective norms and perceived behavior control factors exerted a significant influence on developers’ green procurement (GP) behavior attitude. The subjective norm, perceived behavior control, and other factors indirectly affected developers’ GP behavior through behavior intention. The influence mechanism of perceptual behavior control on developers’ GP behavior is more complicated, and the degree of influence is the greatest among the three kinds of factors. According to the research results, this paper puts forward some suggestions to promote developers to actively implement GP behavior. The results help to promote the GP behavior of developers and promote the planning development of green buildings. In addition, on the basis of a quantitative theoretical model, this paper finds out the key factors that influence the behavior of GP from the point of view of developers, enriches the theory and method of GP research, as well as complements the related literature of GP research. Future research will explore GP behavior from the perspective of other stakeholders and from the developers’ internal level.

Suggested Citation

  • Shijing Yang & Yikun Su & Wei Wang & Kaicheng Hua, 2019. "Research on Developers’ Green Procurement Behavior Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 11(10), pages 1-23, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:10:p:2949-:d:233876
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    2. Guangmin Zhang & Yang Zhang & Wei Tian & Huimin Li & Ping Guo & Fangfang Ye, 2021. "Bridging the Intention–Behavior Gap: Effect of Altruistic Motives on Developers’ Action towards Green Redevelopment of Industrial Brownfields," Sustainability, MDPI, vol. 13(2), pages 1-16, January.
    3. Xingwei Li & Jinrong He & Yicheng Huang & Jingru Li & Xiang Liu & Jiachi Dai, 2022. "Predicting the factors influencing construction enterprises’ adoption of green development behaviors using artificial neural network," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    4. Yong Li & Yu Sun & Chengcheng Zeng & Jinxing Li & Yanping Gao & Haisheng Li, 2022. "Research on the Influencing Factors for the Use of Green Building Materials through the Number Growth of Construction Enterprises Based on Agent-Based Modeling," Sustainability, MDPI, vol. 14(19), pages 1-13, October.
    5. Jolien Grandia & Dylan Voncken, 2019. "Sustainable Public Procurement: The Impact of Ability, Motivation, and Opportunity on the Implementation of Different Types of Sustainable Public Procurement," Sustainability, MDPI, vol. 11(19), pages 1-17, September.
    6. Shabir Hussain Khahro & Aftab Hameed Memon & Nafees Ahmed Memon & Ali Arsal & Tauha Hussain Ali, 2021. "Modeling the Factors Enhancing the Implementation of Green Procurement in the Pakistani Construction Industry," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
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    9. Leslier Valenzuela-Fernández & Manuel Escobar-Farfán & Mauricio Guerra-Velásquez & Elizabeth Emperatriz García-Salirrosas, 2023. "COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries," IJERPH, MDPI, vol. 20(4), pages 1-21, February.
    10. Wenxi Zhu & Jing Zhang & Da Wang & Chongsen Ma & Jinfan Zhang & Pei Chen, 2023. "Study on the Critical Factors Influencing High-Quality Development of Green Buildings for Carbon Peaking and Carbon Neutrality Goals of China," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    11. Xingwei Li & Jiachi Dai & Xiaowen Zhu & Jingru Li & Jinrong He & Yicheng Huang & Xiang Liu & Qiong Shen, 2023. "Mechanism of attitude, subjective norms, and perceived behavioral control influence the green development behavior of construction enterprises," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    12. Linlin Xie & Mian Huang & Bo Xia & Martin Skitmore, 2022. "Megaproject Environmentally Responsible Behavior in China: A Test of the Theory of Planned Behavior," IJERPH, MDPI, vol. 19(11), pages 1-17, May.
    13. Heather Markham Kim & In-Hye Lee & Kyuhyeon Joo & JungHoon (Jay) Lee & Jinsoo Hwang, 2022. "Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    14. Junling Jiang & Zhaoxin He & Changren Ke, 2023. "Construction Contractors’ Carbon Emissions Reduction Intention: A Study Based on Structural Equation Model," Sustainability, MDPI, vol. 15(14), pages 1-21, July.
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    16. Cezar-Petre Simion & Ciprian Nicolescu & Mihai Vrîncuț, 2019. "Green Procurement in Romanian Construction Projects. A Cluster Analysis of the Barriers and Enablers to Green Procurement in Construction Projects from the Bucharest-Ilfov Region of Romania," Sustainability, MDPI, vol. 11(22), pages 1-25, November.
    17. John Coffie Azamela & Zhiwei Tang & Owusu Ackah & Swanzy Awozum, 2022. "Assessing the Antecedents of E-Government Adoption: A Case of the Ghanaian Public Sector," SAGE Open, , vol. 12(2), pages 21582440221, May.
    18. Alain Balaguer-Mercado & Samuel N. Kirshner & Chung-Li Tseng, 2023. "Sustainable Supplier Selection under Financial Hardships: The Conflicting Impact of Spatial and Temporal Psychological Distances," Sustainability, MDPI, vol. 15(12), pages 1-21, June.

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