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An Empirical Analysis of the Factors Affecting the Adoption and Diffusion of GBTS in the Construction Market

Author

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  • Wei Wang

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Shoujian Zhang

    (School of Civil Engineering, Harbin Institute of Technology, Harbin 150001, China)

  • Yikun Su

    (School of Civil Engineering, Northeast Forestry University, Harbin 150040, China)

  • Xinyang Deng

    (State Grid Liaoning Electric Power Company Limited Economic Research Institute, Shenyang 110015, China)

Abstract

This study focuses on better development of green buildings. The key to the sustainable development of the construction industry is to popularize and promote the spread of green building technologies (GBTS) in the construction market. This study integrates the technology acceptance model (TAM) and the innovation diffusion theory (IDT) to analyze and construct the theoretical model of developers’ GBTS adoption behavior from three dimensions, including the individual factor, product factor and interface factor. This paper discusses the mechanism of GBTS adoption and diffusion in the construction market. The data are collected by questionnaire, and the structural equation model (SEM) is used for empirical analysis. The results show that the developers’ perceived usefulness (PU) and perceived ease of use (PEOU) of GBTS, developers’ innovativeness and sense of community at the individual level, competitive advantage at the product level, as well as government structural guarantees and relevant stakeholders at the interface level have a significant positive impact on the adoption of GBTS by developers. It is proved that the model can explain the basic path of GBTS adoption by developers, and suggestions to promote the adoption and diffusion of GBTS in China are put forward.

Suggested Citation

  • Wei Wang & Shoujian Zhang & Yikun Su & Xinyang Deng, 2019. "An Empirical Analysis of the Factors Affecting the Adoption and Diffusion of GBTS in the Construction Market," Sustainability, MDPI, vol. 11(6), pages 1-24, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1795-:d:216945
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