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You Are What You Eat and So Is Our Planet: Identifying Dietary Groups Based on Personality and Environmentalism

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  • Jan-Felix Palnau

    (Department of Psychology, Faculty of Life Sciences, Humboldt-Universität zu Berlin, 10117 Berlin, Germany
    Department of Psychology, Faculty of Human Sciences, Medical School Hamburg, 20457 Hamburg, Germany)

  • Matthias Ziegler

    (Department of Psychology, Faculty of Life Sciences, Humboldt-Universität zu Berlin, 10117 Berlin, Germany)

  • Lena Lämmle

    (Department of Psychology, Faculty of Human Sciences, Medical School Hamburg, 20457 Hamburg, Germany)

Abstract

Behavioral change interventions promoting the reduction of animal product consumption are valuable tools to improve ecological sustainability as well as public health and help the mitigation of climate change. Recent findings revealed improved efficacy of interventions targeted at barriers (e.g., self-efficacy) of three different types of meat consumers over non-targeted interventions (e.g., completion of unrelated surveys). However, such interventions have yet to factor in the role of individual differences in personality. Therefore, in a first step, we performed segmentation analysis on barriers and benefits of reducing animal product consumption (e.g., meat attachment, environmentalism) with the inclusion of personality. In an online sample of N = 1135 participants, latent profile analysis revealed five distinct dietary groups: “plant-based eaters”, “meat-reducers”, “medium-hindrance meat eaters”, “medium strong-hindrance meat eaters, and “strong-hindrance meat eaters”, based on inhibitors and facilitators of meat reduction. Groups differed in terms of consumption of different animal products ( η 2 = 0.08 to η 2 = 0.80 ) as well as the Big Five ( η 2 = 0.08 to η 2 = 0.80 ) and Dark Triad ( η 2 = 0.08 to η 2 = 0.80 ). Strong-hindrance meat eaters were characterized by low Conscientiousness, Agreeableness, and Openness as well as high dark trait expression, implying new targets for future intervention design.

Suggested Citation

  • Jan-Felix Palnau & Matthias Ziegler & Lena Lämmle, 2022. "You Are What You Eat and So Is Our Planet: Identifying Dietary Groups Based on Personality and Environmentalism," IJERPH, MDPI, vol. 19(15), pages 1-19, July.
  • Handle: RePEc:gam:jijerp:v:19:y:2022:i:15:p:9354-:d:876501
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    References listed on IDEAS

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    1. Małgorzata Dębska & Paweł Dębski & Jacek Polechoński & Michał Rozpara & Rajmund Tomik, 2021. "The Dark Triad of Personality in the Context of Health Behaviors: Ally or Enemy?," IJERPH, MDPI, vol. 18(8), pages 1-9, April.
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    5. Ruben Sanchez-Sabate & Joan Sabaté, 2019. "Consumer Attitudes Towards Environmental Concerns of Meat Consumption: A Systematic Review," IJERPH, MDPI, vol. 16(7), pages 1-37, April.
    6. Jana S. Kesenheimer & Tobias Greitemeyer, 2021. "Going Green (and Not Being Just More Pro-Social): Do Attitude and Personality Specifically Influence Pro-Environmental Behavior?," Sustainability, MDPI, vol. 13(6), pages 1-12, March.
    7. Adriano Profeta & Marie-Christin Baune & Sergiy Smetana & Sabine Bornkessel & Keshia Broucke & Geert Van Royen & Ulrich Enneking & Jochen Weiss & Volker Heinz & Sopie Hieke & Nino Terjung, 2021. "Preferences of German Consumers for Meat Products Blended with Plant-Based Proteins," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
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