Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Andrea Begley & Kyla Ringrose & Roslyn Giglia & Jane Scott, 2019. "Mothers’ Understanding of Infant Feeding Guidelines and Their Associated Practices: A Qualitative Analysis," IJERPH, MDPI, vol. 16(7), pages 1-16, March.
- Julie V. Stanton & Deirdre T. Guion, 2013. "Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 485-517, November.
- Berry, Nina J & Jones, Sandra C & Iverson, Don, 2012. "Toddler milk advertising in Australia: Infant formula advertising in disguise?," Australasian marketing journal, Elsevier, vol. 20(1), pages 24-27.
- Enza D’Auria & Barbara Borsani & Erica Pendezza & Alessandra Bosetti & Laura Paradiso & Gian Vincenzo Zuccotti & Elvira Verduci, 2020. "Complementary Feeding: Pitfalls for Health Outcomes," IJERPH, MDPI, vol. 17(21), pages 1-19, October.
- Freeman, B. & Kelly, B. & Baur, L. & Chapman, K. & Chapman, S. & Gill, T. & King, L., 2014. "Digital junk: Food and beverage marketing on facebook," American Journal of Public Health, American Public Health Association, vol. 104(12), pages 56-64.
- Tran, Trang P., 2017. "Personalized ads on Facebook: An effective marketing tool for online marketers," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 230-242.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Ada Lizbeth Garcia & Nicole Chee & Elisa Joan Vargas-Garcia & Alison Parrett, 2024. "Survey of Emotional Themes Used in Marketing of Commercial Baby Foods in the UK—Implications for Nutrition Promotion in Early Childhood," IJERPH, MDPI, vol. 21(3), pages 1-12, February.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Kelly Lynn Bouchard & Diana S. Grigsby-Toussaint & Katelyn Fox & Sarah Amin & Maya Vadiveloo & Mary L. Greaney & Alison Tovar, 2022. "Maternal Experiences with Discussing Complementary Feeding in Primary Care," IJERPH, MDPI, vol. 19(19), pages 1-15, September.
- Jennifer Tartaglia & Michelle McIntosh & Jonine Jancey & Jane Scott & Andrea Begley, 2021. "Exploring Feeding Practices and Food Literacy in Parents with Young Children from Disadvantaged Areas," IJERPH, MDPI, vol. 18(4), pages 1-18, February.
- Nongnuch Jaichuen & Vuthiphan Vongmongkol & Rapeepong Suphanchaimat & Nonglapat Sasiwatpaisit & Viroj Tangcharoensathien, 2019. "Food Marketing in Facebook to Thai Children and Youth: An Assessment of the Efficacy of Thai Regulations," IJERPH, MDPI, vol. 16(7), pages 1-15, April.
- Jacqueline Ahrens & Fiona Brennan & Sarah Eaglesham & Audrey Buelo & Yvonne Laird & Jillian Manner & Emily Newman & Helen Sharpe, 2022. "A Longitudinal and Comparative Content Analysis of Instagram Fitness Posts," IJERPH, MDPI, vol. 19(11), pages 1-13, June.
- Ibrahim Halil Efendioglu & Yakup Durmaz, 2022. "The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users," Papers 2209.13596, arXiv.org.
- Hossain, Md Afnan & Akter, Shahriar & Yanamandram, Venkata, 2021. "Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage," Journal of Business Research, Elsevier, vol. 131(C), pages 287-296.
- Meng, Jie & Layton, Roger & Huang, Yimin, 2016. "Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 116-130.
- Juliana de Paula Matos & Michele Bittencourt Rodrigues & Camila Kümmel Duarte & Paula Martins Horta, 2023. "A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective," IJERPH, MDPI, vol. 20(4), pages 1-22, February.
- Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Palos-Sanchez, Pedro & Saura, Jose Ramon & Martin-Velicia, Felix, 2019. "A study of the effects of programmatic advertising on users' concerns about privacy overtime," Journal of Business Research, Elsevier, vol. 96(C), pages 61-72.
- Maria A. Santana-Jiménez & Luz D. Nieves-Barreto & Angélica Montaño-Rodríguez & Carolina Betancourt-Villamizar & Carlos O. Mendivil, 2023. "Consumption of Sugary Drinks among Urban Adults in Colombia: Association with Sociodemographic Factors and Body Adiposity," IJERPH, MDPI, vol. 20(4), pages 1-12, February.
- Norbert Kawęcki, 2022. "The challenges of digital marketing of food products towards the behavior of young consumers," Nowoczesne Systemy Zarządzania. Modern Management Systems, Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management, issue 2, pages 47-58.
- Michelle Klerks & Sergio Roman & Maria Jose Bernal & Juan Francisco Haro-Vicente & Luis Manuel Sanchez-Siles, 2021. "Complementary Feeding Practices and Parental Pressure to Eat among Spanish Infants and Toddlers: A Cross-Sectional Study," IJERPH, MDPI, vol. 18(4), pages 1-17, February.
- Jean-Éric Pelet & Saïd Aboubaker Ettis, 2022. "Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination [Efficacité de la publicité sur les réseaux sociaux : l," Post-Print hal-04139094, HAL.
- Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Elhai, Jon D., 2021. "Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Chen, Si & Wu, Yajun & Deng, Fengyi & Zhi, Kuiyun, 2023. "How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
- Jean-Éric Pelet & Saïd Aboubaker Ettis, 2022. "Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination [Efficacité de la publicité sur les réseaux sociaux : l," Post-Print hal-04139083, HAL.
- Vania Lara-Mejía & Bianca Franco-Lares & Ana Lilia Lozada-Tequeanes & Casandra Villanueva-Vázquez & Sonia Hernández-Cordero, 2022. "Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review," IJERPH, MDPI, vol. 19(15), pages 1-28, July.
- Muhammad Heikal Ismail & Tinia Idaty Mohd. Ghazi & Muhammad Hazwan Hamzah & Latifah Abd Manaf & Ramli Mohd Tahir & Ahadi Mohd Nasir & Ammar Ehsan Omar, 2020. "Impact of Movement Control Order (MCO) due to Coronavirus Disease (COVID-19) on Food Waste Generation: A Case Study in Klang Valley, Malaysia," Sustainability, MDPI, vol. 12(21), pages 1-17, October.
- Jane A Scott & Georgina Gee & Gemma Devenish & Diep Ha & Loc Do, 2019. "Determinants and Sources of Iron Intakes of Australian Toddlers: Findings from the SMILE Cohort Study," IJERPH, MDPI, vol. 16(2), pages 1-15, January.
More about this item
Keywords
digital advertising; baby foods; complementary feeding; infant feeding; food marketing; online; promotion;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:18:y:2021:i:15:p:7934-:d:602240. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.