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Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents

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  • JULIE V. STANTON
  • DEIRDRE T. GUION

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  • Julie V. Stanton & Deirdre T. Guion, 2013. "Taking Advantage of a Vulnerable Group? Emotional Cues in Ads Targeting Parents," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 485-517, November.
    • Handle: RePEc:bla:jconsa:v:47:y:2013:i:3:p:485-517
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    References listed on IDEAS

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    1. Aaker, David A & Stayman, Douglas M & Hagerty, Michael R, 1986. "Warmth in Advertising: Measurement, Impact, and Sequence Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 365-381, March.
    2. Brennan, Linda & Binney, Wayne, 2010. "Fear, guilt, and shame appeals in social marketing," Journal of Business Research, Elsevier, vol. 63(2), pages 140-146, February.
    3. Thompson, Craig J, 1996. "Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(4), pages 388-407, March.
    4. Sharma, L.L. & Teret, S.P. & Brownell, K.D., 2010. "The food industry and self-regulation: Standards to promote success and to avoid public health failures," American Journal of Public Health, American Public Health Association, vol. 100(2), pages 240-246.
    5. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
    6. Carter, S.M. & Rychetnik, L. & Dietetics, P. & Lloyd, B. & Kerridge, I.H. & Baur, L. & Bauman, A. & Hooker, C. & Zask, A., 2011. "Evidence, Ethics, and values: A Framework for Health promotion," American Journal of Public Health, American Public Health Association, vol. 101(3), pages 465-472.
    7. Michael Rothschild & Joseph Stiglitz, 1976. "Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 90(4), pages 629-649.
    8. Eckert, Christine & Louviere, Jordan J. & Islam, Towhidul, 2012. "Seeing the forest despite the trees: Brand effects on choice uncertainty," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 256-264.
    9. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
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    Cited by:

    1. Trish Dearlove & Andrea Begley & Jane Anne Scott & Gemma Devenish-Coleman, 2021. "Digital Marketing of Commercial Complementary Foods in Australia: An Analysis of Brand Messaging," IJERPH, MDPI, vol. 18(15), pages 1-12, July.
    2. Meng, Jie & Layton, Roger & Huang, Yimin, 2016. "Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 116-130.
    3. Veronica L. Thomas & Hooman Mirahmad & Grace Kemper, 2022. "The role of response efficacy and risk aversion in promoting compliance during crisis," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1454-1474, December.

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