IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v15y2018i5p981-d146130.html
   My bibliography  Save this article

Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam

Author

Listed:
  • Anh Kim Dang

    (Institute for Preventive Medicine and Public Health, Hanoi Medical University, Hanoi 100000, Vietnam)

  • Bach Xuan Tran

    (Institute for Preventive Medicine and Public Health, Hanoi Medical University, Hanoi 100000, Vietnam
    Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD 21205, USA
    Vietnam Young Physicians’ Association, Hanoi 100000, Vietnam)

  • Cuong Tat Nguyen

    (Institute for Global Health Innovations, Duy Tan University, Da Nang 550000, Vietnam)

  • Huong Thi Le

    (Institute for Preventive Medicine and Public Health, Hanoi Medical University, Hanoi 100000, Vietnam)

  • Hoa Thi Do

    (Department of Nutrition and Food Safety, Hanoi Medical University, Hanoi 100000, Vietnam)

  • Hinh Duc Nguyen

    (Institute for Preventive Medicine and Public Health, Hanoi Medical University, Hanoi 100000, Vietnam)

  • Long Hoang Nguyen

    (Department of Public Health Sciences, Karolinska Institutet, SE-171 77 Stockholm, Sweden)

  • Tu Huu Nguyen

    (Vietnam Young Physicians’ Association, Hanoi 100000, Vietnam)

  • Hue Thi Mai

    (Institute for Preventive Medicine and Public Health, Hanoi Medical University, Hanoi 100000, Vietnam)

  • Tho Dinh Tran

    (Department of Hepatobiliary Surgery, Vietnam-Germany Hospital, Hanoi 100000, Vietnam)

  • Chau Ngo

    (Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD 21205, USA)

  • Thuc Thi Minh Vu

    (Department of Immunology and Allergy, National Otolaryngology Hospital, Hanoi 100000, Vietnam)

  • Carl A. Latkin

    (Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD 21205, USA)

  • Melvyn W.B. Zhang

    (Biomedical Global Institute of Healthcare Research & Technology (BIGHEART), National University of Singapore, Singapore 117599, Singapore)

  • Roger C.M. Ho

    (Department of Psychological Medicine, Yong Loo Lin School of Medicine, National University of Singapore, Singapore 119228, Singapore)

Abstract

This study aimed to examine: (1) how the Internet has changed consumers food-buying behavior and identify its associated factors; (2) consumers’ concern about food safety information of online food products. A cross-sectional study was performed from October to December 2015 in Hanoi—a Vietnamese epicenter of food service. One thousand seven hundred and thirty six (1736) customers were randomly chosen from food establishments of 176 communes. Data were collected through face-to-face interviews using structured questionnaires. The majority of participants reported using the Internet to search for food products (81.3%). The most crucial factors influencing food purchases through the Internet were convenience (69.1%) and price (59.3%). Only one-third of participants selected products based on accurate evidence about food safety certification or food origin. The majority of participants were concerned about the expiration date (51.6%), while brand (9.8%) and food licensing information (11.3%) were often neglected. People who were:(1) female, (2) highly influenced by online relationships, and (3) having difficulty in doing usual activities were more likely to look for online food products. These findings produce practical advice to consumers when purchasing their desired food products on the Internet, to online food retailers and to the Government of Vietnam to implement appropriate legislation regarding trading online food products.

Suggested Citation

  • Anh Kim Dang & Bach Xuan Tran & Cuong Tat Nguyen & Huong Thi Le & Hoa Thi Do & Hinh Duc Nguyen & Long Hoang Nguyen & Tu Huu Nguyen & Hue Thi Mai & Tho Dinh Tran & Chau Ngo & Thuc Thi Minh Vu & Carl A., 2018. "Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam," IJERPH, MDPI, vol. 15(5), pages 1-12, May.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:5:p:981-:d:146130
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/15/5/981/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/15/5/981/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Delia Grace, 2015. "Food Safety in Low and Middle Income Countries," IJERPH, MDPI, vol. 12(9), pages 1-18, August.
    2. Katherine Isselmann DiSantis & Shiriki Kumanyika & Lori Carter-Edwards & Deborah Rohm Young & Sonya A. Grier & Vikki Lassiter, 2017. "Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments," IJERPH, MDPI, vol. 14(11), pages 1-17, October.
    3. Seung-Eun Cha & Ki-Soo Eun, 2018. "Convergence in Sleep Time Accomplished? Gender Gap in Sleep Time for Middle-Aged Adults in Korea," IJERPH, MDPI, vol. 15(4), pages 1-14, April.
    4. Hsin-I Hsiao & Man-Ser Jan & Hui-Ju Chi, 2016. "Impacts of Climatic Variability on Vibrio parahaemolyticus Outbreaks in Taiwan," IJERPH, MDPI, vol. 13(2), pages 1-15, February.
    5. Mirriam E. Nyenje & Collins E. Odjadjare & Nicoline F. Tanih & Ezekiel Green & Roland N. Ndip, 2012. "Foodborne Pathogens Recovered from Ready-to-Eat Foods from Roadside Cafeterias and Retail Outlets in Alice, Eastern Cape Province, South Africa: Public Health Implications," IJERPH, MDPI, vol. 9(8), pages 1-12, July.
    6. Freeman, B. & Kelly, B. & Baur, L. & Chapman, K. & Chapman, S. & Gill, T. & King, L., 2014. "Digital junk: Food and beverage marketing on facebook," American Journal of Public Health, American Public Health Association, vol. 104(12), pages 56-64.
    7. Buzby, Jean C. & Ready, Richard C., 1996. "Do Consumers Trust Food-Safety Information?," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 19(01), pages 1-7.
    8. Long Hoang Nguyen & Bach Xuan Tran & Huong Lan Thi Nguyen & Huong Thi Le & Hoa Thi Do & Anh Kim Dang & Cuong Tat Nguyen & Carl A. Latkin & Melvyn W. B. Zhang & Roger C. M. Ho, 2018. "Socio-Economic Disparities in Attitude and Preference for Menu Labels among Vietnamese Restaurant Customers," IJERPH, MDPI, vol. 15(3), pages 1-10, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Soyoung An & Jinkyung Choi, 2025. "Fostering Sustainable Marine Product Consumption: Understanding the Impact of Food-Related Lifestyles and Social Influences on Attitudes," Sustainability, MDPI, vol. 17(7), pages 1-17, March.
    2. Guanghua Han & Yihong Liu, 2018. "Does Information Pattern Affect Risk Perception of Food Safety? A National Survey in China," IJERPH, MDPI, vol. 15(9), pages 1-14, September.
    3. Richartz, P. Christoph & Abdulai, Awudu & Kornher, Lukas, 2020. "Attribute Non Attendance and Consumer Preferences for Online Food Products in Germany," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 69(01), March.
    4. Priyanka Mitra & Yanwu Zhang & Bijon Kumer Mitra & Rajib Shaw, 2023. "Assessment of Impacts and Resilience of Online Food Services in the Post-COVID-19 Era," Sustainability, MDPI, vol. 15(17), pages 1-17, September.
    5. Rupam Chowdhury, 2023. "Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator," SN Business & Economics, Springer, vol. 3(1), pages 1-23, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Guanghua Han & Yihong Liu, 2018. "Does Information Pattern Affect Risk Perception of Food Safety? A National Survey in China," IJERPH, MDPI, vol. 15(9), pages 1-14, September.
    2. Fanta D. Gutema & Getahun E. Agga & Reta D. Abdi & Alemnesh Jufare & Luc Duchateau & Lieven De Zutter & Sarah Gabriël, 2021. "Assessment of Hygienic Practices in Beef Cattle Slaughterhouses and Retail Shops in Bishoftu, Ethiopia: Implications for Public Health," IJERPH, MDPI, vol. 18(5), pages 1-13, March.
    3. Jacqueline Ahrens & Fiona Brennan & Sarah Eaglesham & Audrey Buelo & Yvonne Laird & Jillian Manner & Emily Newman & Helen Sharpe, 2022. "A Longitudinal and Comparative Content Analysis of Instagram Fitness Posts," IJERPH, MDPI, vol. 19(11), pages 1-13, June.
    4. Gabriela O. Chiciudean & Rezhen Harun & Iulia C. Muresan & Felix H. Arion & Daniel I. Chiciudean & Garofita L. Ilies & Diana E. Dumitras, 2019. "Assessing the Importance of Health in Choosing a Restaurant: An Empirical Study from Romania," IJERPH, MDPI, vol. 16(12), pages 1-15, June.
    5. Maria A. Santana-Jiménez & Luz D. Nieves-Barreto & Angélica Montaño-Rodríguez & Carolina Betancourt-Villamizar & Carlos O. Mendivil, 2023. "Consumption of Sugary Drinks among Urban Adults in Colombia: Association with Sociodemographic Factors and Body Adiposity," IJERPH, MDPI, vol. 20(4), pages 1-12, February.
    6. Norbert Kawęcki, 2022. "The challenges of digital marketing of food products towards the behavior of young consumers," Nowoczesne Systemy Zarządzania. Modern Management Systems, Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management, issue 2, pages 47-58.
    7. Vania Lara-Mejía & Bianca Franco-Lares & Ana Lilia Lozada-Tequeanes & Casandra Villanueva-Vázquez & Sonia Hernández-Cordero, 2022. "Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review," IJERPH, MDPI, vol. 19(15), pages 1-28, July.
    8. Muhammad Heikal Ismail & Tinia Idaty Mohd. Ghazi & Muhammad Hazwan Hamzah & Latifah Abd Manaf & Ramli Mohd Tahir & Ahadi Mohd Nasir & Ammar Ehsan Omar, 2020. "Impact of Movement Control Order (MCO) due to Coronavirus Disease (COVID-19) on Food Waste Generation: A Case Study in Klang Valley, Malaysia," Sustainability, MDPI, vol. 12(21), pages 1-17, October.
    9. Lígia Isoni Auad & Verônica Cortez Ginani & Eliana Dos Santos Leandro & Aline Costa Santos Nunes & Luiz Roberto Pires Domingues Junior & Renata Puppin Zandonadi, 2018. "Who Is Serving Us? Food Safety Rules Compliance Among Brazilian Food Truck Vendors," IJERPH, MDPI, vol. 15(12), pages 1-12, December.
    10. Sally Dunlop & Becky Freeman & Sandra C. Jones, 2016. "Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media," Media and Communication, Cogitatio Press, vol. 4(3), pages 35-49.
    11. Ayako Ebata, 2022. "Social embeddedness of pig value chains in Myanmar and its implications for food and nutrition security," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(4), pages 965-976, August.
    12. Sinh Dang-Xuan & Hung Nguyen-Viet & Phuc Pham-Duc & Delia Grace & Fred Unger & Nam Nguyen-Hai & Thanh Nguyen-Tien & Kohei Makita, 2018. "Simulating Cross-Contamination of Cooked Pork with Salmonella enterica from Raw Pork through Home Kitchen Preparation in Vietnam," IJERPH, MDPI, vol. 15(10), pages 1-15, October.
    13. Alysa Miller & Omni Cassidy & Tenay Greene & Josh Arshonsky & Stephanie L. Albert & Marie A. Bragg, 2021. "A Qualitative Analysis of Black and White Adolescents’ Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television," IJERPH, MDPI, vol. 18(21), pages 1-15, November.
    14. Mieke Uyttendaele & Eelco Franz & Oliver Schlüter, 2015. "Food Safety, a Global Challenge," IJERPH, MDPI, vol. 13(1), pages 1-6, December.
    15. Sally Dunlop & Becky Freeman & Sandra C. Jones, 2016. "Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media," Media and Communication, Cogitatio Press, vol. 4(3), pages 35-49.
    16. Md. Latiful Haque & Peter Oosterveer & Raffaele Vignola, 2024. "Food safety concerns and purchase choices among poor households in the urbanising global south: the case of Dhaka, Bangladesh," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 16(4), pages 933-950, August.
    17. Agnieszka Dudziak & Monika Stoma & Emilia Osmólska, 2023. "Analysis of Consumer Behaviour in the Context of the Place of Purchasing Food Products with Particular Emphasis on Local Products," IJERPH, MDPI, vol. 20(3), pages 1-23, January.
    18. Ewa Czarniecka-Skubina & Hanna Górska-Warsewicz & Joanna Trafiałek, 2020. "Attitudes and Consumer Behavior toward Foods Offered in Staff Canteens," IJERPH, MDPI, vol. 17(17), pages 1-18, August.
    19. Nongnuch Jaichuen & Vuthiphan Vongmongkol & Rapeepong Suphanchaimat & Nonglapat Sasiwatpaisit & Viroj Tangcharoensathien, 2019. "Food Marketing in Facebook to Thai Children and Youth: An Assessment of the Efficacy of Thai Regulations," IJERPH, MDPI, vol. 16(7), pages 1-15, April.
    20. Songyi Wang & Fengming Tao & Yuhe Shi, 2018. "Optimization of Location–Routing Problem for Cold Chain Logistics Considering Carbon Footprint," IJERPH, MDPI, vol. 15(1), pages 1-17, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:15:y:2018:i:5:p:981-:d:146130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.