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Policy Instruments for the Improvement of Customers’ Willingness to Purchase Electric Vehicles: A Case Study in Iran

Author

Listed:
  • Elham Allahmoradi

    (School of Management, Economics and Progress Engineering, Iran University of Science and Technology, Tehran 13114-16846, Iran)

  • Saeed Mirzamohammadi

    (School of Industrial Engineering, Iran University of Science and Technology, Tehran 13114-16846, Iran)

  • Ali Bonyadi Naeini

    (School of Management, Economics and Progress Engineering, Iran University of Science and Technology, Tehran 13114-16846, Iran)

  • Ali Maleki

    (Sharif Policy Research Institute (SPRI), Sharif University of Technology, Azadi Street, Tehran 14588-89694, Iran)

  • Saleh Mobayen

    (Future Technology Research Center, National Yunlin University of Science and Technology, 123 University Road, Section 3, Douliu 64002, Taiwan)

  • Paweł Skruch

    (Department of Automatic Control and Robotics, AGH University of Science and Technology, 30-059 Kraków, Poland)

Abstract

Given the various advantages of electric vehicles compared to conventional gasoline vehicles in terms of energy efficiency and environmental pollution (among others), this paper studies the factors affecting customers’ willingness to purchase electric vehicles. An integrated discrete choice and agent-based approach is applied to model the customers’ choice for the valuation of electric vehicles based on the internal reference price. The agent-based model evaluates customers’ preferences for a number of personal and vehicle attributes, according to which vehicle they chose. Data from 376 respondents are collected to estimate a random-parameter logit model where customers are asked to reveal their preferences about five attributes of electric vehicles, including travel range, top speed, charge cost, government incentives, and price. The role of social networks of customers and their threshold purchase price is also examined in the agent-based model. The scenario simulation results indicate that the allocation of government incentives for electric vehicles, decreasing electric vehicle/non-electric vehicle price gap, expanding electric vehicle travel range, increasing gasoline prices, and enhancing electric vehicle top speed stimulate electric vehicle market shares, respectively.

Suggested Citation

  • Elham Allahmoradi & Saeed Mirzamohammadi & Ali Bonyadi Naeini & Ali Maleki & Saleh Mobayen & Paweł Skruch, 2022. "Policy Instruments for the Improvement of Customers’ Willingness to Purchase Electric Vehicles: A Case Study in Iran," Energies, MDPI, vol. 15(12), pages 1-17, June.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:12:p:4269-:d:835824
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    References listed on IDEAS

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    2. Karimi, Sina & Samadzad, Mahdi & Lesteven, Gaele, 2024. "Navigating public transport during a pandemic: Key lessons on travel behavior and social equity from two surveys in Tehran," Transportation Research Part A: Policy and Practice, Elsevier, vol. 184(C).
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    4. Farida Shaban & Pelopidas Siskos & Christos Tjortjis, 2023. "Electromobility Prospects in Greece by 2030: A Regional Perspective on Strategic Policy Analysis," Energies, MDPI, vol. 16(16), pages 1-17, August.

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