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The relationship between travel constraints and destination image: A case study of Brunei

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  • Chen, Huei-Ju
  • Chen, Po-Ju
  • Okumus, Fevzi

Abstract

This study evaluated the relationship between travel constraints and destination image of young travelers to Brunei. This study found a significant relationship between destination image and travel constraints during the early decision-making process. This study concluded travel constraints impact on the formation of destination image during the early decision-making process. Study results contribute to the body of knowledge in two areas. First, four dimensions of travel constraints and three dimensions of perceived destination image were identified. In addition to the 3-dimension hierarchal constraints (structural, intrapersonal, and interpersonal), a new constraint dimension (unfamiliar cultural constraints) was revealed. Second, this study confirmed the relationship between travel constraints and destination image. Relatively few studies address the role of travel constraints to the formation of destination image. This is the first study providing empirical evidence demonstrating Brunei’s destination image and travel constraints impact young travelers during the early decision-making process.

Suggested Citation

  • Chen, Huei-Ju & Chen, Po-Ju & Okumus, Fevzi, 2013. "The relationship between travel constraints and destination image: A case study of Brunei," Tourism Management, Elsevier, vol. 35(C), pages 198-208.
    • Handle: RePEc:eee:touman:v:35:y:2013:i:c:p:198-208
    DOI: 10.1016/j.tourman.2012.07.004
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    References listed on IDEAS

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    1. Anaman, Kwabena A. & Looi, Chee N., 2000. "Economic Impact of Haze-Related Air Pollution on the Tourism Industry in Brunei Darussalam," Economic Analysis and Policy, Elsevier, vol. 30(2), pages 133-143, September.
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    3. Wee-Kheng Tan, 2018. "From fantasy to reality: a study of pre-trip planning from the perspective of destination image attributes and temporal psychological distance," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 65-84, March.
    4. Dedeoglu, Bekir Bora & Boğan, Erhan & Kucukergin, Kemal Gurkan & Birinci, Muhammet Cenk, 2023. "Are tourists afraid of the unknown? Examining the role of travel constraints and tourist xenophobia with symmetric and asymmetric perspectives," Journal of Business Research, Elsevier, vol. 165(C).
    5. Sung, Yung-Kun & Su, Ching-Shu & Chang, Wei-Chao, 2016. "The quality and value of Hualien’s Amis Harvest Festival," Annals of Tourism Research, Elsevier, vol. 56(C), pages 128-131.
    6. Zhang, Honglei & Yang, Yang & Zheng, Chunhui & Zhang, Jie, 2016. "Too dark to revisit? The role of past experiences and intrapersonal constraints," Tourism Management, Elsevier, vol. 54(C), pages 452-464.
    7. Mohammad Jamal Khan & Firoz Khan & Saba Amin & Shankar Chelliah, 2020. "Perceived Risks, Travel Constraints, and Destination Perception: A Study on Sub-Saharan African Medical Travellers," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
    8. Tan, Wee-Kheng & Huang, Shih-Yin, 2020. "Why visit theme parks? A leisure constraints and perceived authenticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    9. Prayag, Girish & Hosany, Sameer, 2014. "When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates," Tourism Management, Elsevier, vol. 40(C), pages 35-45.
    10. Wee-Kheng Tan & Ching-Hsiang Lin, 2021. "Why do individuals word-of-mouth destinations they never visited?," Service Business, Springer;Pan-Pacific Business Association, vol. 15(1), pages 131-149, March.
    11. Silvia Gravili & Pierfelice Rosato, 2017. "Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 28-55, October.

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