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What pulls ancestral tourists ‘home’? An analysis of ancestral tourist motivations

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  • Murdy, Samantha
  • Alexander, Matthew
  • Bryce, Derek

Abstract

Ancestry has received limited attention within the tourism literature but is shown to play a crucial role in heritage tourism, especially for countries with extended diasporas such as Ireland, Italy India, China, and Scotland. The purpose of this study is to explore ancestral tourist motivations, and attain a broader understanding of this market. A survey of 282 ancestral tourists allowed the identification of three key factors: ancestral tourist motivation; heritage tourist motivations; and mass tourist motivation. These themes enabled a detailed analysis of clusters, identifying four ancestral segments: full heritage immersion; the ancestral enthusiast; general interest; and heritage focused. Given the lack of funding and resources currently available to ancestral tourism providers, the identification of these factors goes some way to highlighting productive areas of focus for promotional efforts and resources.

Suggested Citation

  • Murdy, Samantha & Alexander, Matthew & Bryce, Derek, 2018. "What pulls ancestral tourists ‘home’? An analysis of ancestral tourist motivations," Tourism Management, Elsevier, vol. 64(C), pages 13-19.
    • Handle: RePEc:eee:touman:v:64:y:2018:i:c:p:13-19
    DOI: 10.1016/j.tourman.2017.07.011
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    References listed on IDEAS

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    Cited by:

    1. Pierpaolo D’Urso & Livia Giovanni & Marta Disegna & Riccardo Massari & Vincenzina Vitale, 2021. "A Tourist Segmentation Based on Motivation, Satisfaction and Prior Knowledge with a Socio-Economic Profiling: A Clustering Approach with Mixed Information," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 154(1), pages 335-360, February.
    2. Yanfang Zeng & Rui Xu, 2021. "An Exploration of the Relationships between Nostalgia, Involvement, and Behavioral Intention in Diaspora Tourism," Sustainability, MDPI, vol. 13(21), pages 1-16, November.

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