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Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and Colombia

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  • Escandon-Barbosa, Diana
  • Salas-Paramo, Jairo
  • Meneses-Franco, Ana Isabel
  • Giraldo- Gonzalez, Carlos

Abstract

The objective of the present study was to examine the moderating effect of Hofstede's cultural dimension of indulgence on the relationship between risk perception (financial, psychological, and time) and purchase intention regarding autonomous cars in Colombia and Vietnam using a multi-group model. A total of 800 Colombian and Vietnamese car drivers aged 18 or over participated by completing a personal questionnaire through a polling firm. The methodological contribution of the study is its use of variables related to the consumer and the environment that affect the adoption of this type of new technology. The findings showed that indulgence had a direct influence on the adoption of new technologies that have a lesser impact on the environment. For financial and psychological risk and the relationship with purchase intention, it was possible to find moderation effects in the country characterized by a low degree of indulgence. However, in the case of time risk, the moderation effect of indulgence was found in both countries (i.e., those with a low and high degree of indulgence). People in the country with a high degree of indulgence tended to feel anxious and stressed when faced with the decision to acquire the new technology.

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  • Escandon-Barbosa, Diana & Salas-Paramo, Jairo & Meneses-Franco, Ana Isabel & Giraldo- Gonzalez, Carlos, 2021. "Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and Colombia," Technology in Society, Elsevier, vol. 66(C).
    • Handle: RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001494
    DOI: 10.1016/j.techsoc.2021.101674
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    Cited by:

    1. Schuster, Amy M. & Agrawal, Shubham & Britt, Noah & Sperry, Danielle & Van Fossen, Jenna A. & Wang, Sicheng & Mack, Elizabeth A. & Liberman, Jessica & Cotten, Shelia R., 2023. "Will automated vehicles solve the truck driver shortages? Perspectives from the trucking industry," Technology in Society, Elsevier, vol. 74(C).
    2. Diana Escandon-Barbosa & Agustin Ramirez & Jairo Salas-Paramo, 2022. "The Effect of Cultural Orientations on Country Innovation Performance: Hofstede Cultural Dimensions Revisited?," Sustainability, MDPI, vol. 14(10), pages 1-13, May.
    3. Elena Higueras-Castillo & Vedant Singh & Virender Singh & Francisco Liébana-Cabanillas, 2024. "Factors affecting adoption intention of electric vehicle: a cross-cultural study," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 29293-29329, November.
    4. Adam Novotny & Inez Szeberin & Sándor Kovács & Domicián Máté, 2022. "National Culture and the Market Development of Battery Electric Vehicles in 21 Countries," Energies, MDPI, vol. 15(4), pages 1-16, February.
    5. Sharma, Mahak & Antony, Rose & Sehrawat, Rajat & Cruz, Angel Contreras & Daim, Tugrul U., 2022. "Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services," Technology in Society, Elsevier, vol. 68(C).
    6. Mamak, Kamil & Glanc, Jadwiga, 2022. "Problems with the prospective connected autonomous vehicles regulation: Finding a fair balance versus the instinct for self-preservation," Technology in Society, Elsevier, vol. 71(C).
    7. Puppala, Harish & Ahuja, Jaya & Tamvada, Jagannadha Pawan & Peddinti, Pranav R T, 2023. "New technology adoption in rural areas of emerging economies: The case of rainwater harvesting systems in India," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

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