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From technology competition to reinventing individual ecomobility: new design strategies for electric vehicles

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  • Romain Beaume
  • Christophe Midler

Abstract

In this paper, we discuss the first outputs from an action research done at Renault, which was started by the authors at the end of 2007. This research is focused on an ambitious programme aimed at addressing the challenges related to a mass-market roll-out of Electric Vehicles (EVs). In this paper, we introduce a theoretical framework to enlighten management on complex and radical innovation. It is based on four theoretical clusters identified by previous researches: value-driven strategies, usage-driven design, innovative design theory and co-innovation partnerships. We then use this framework to highlight the deceiving history of 'eternally emerging' EV technology and to improve the understanding of past failed attempts to mass-market EV. We then describe the case of the Renault programme on EVs, and demonstrate that the case reveals new innovative design practices that overcome the pitfalls of the previous attempts.

Suggested Citation

  • Romain Beaume & Christophe Midler, 2009. "From technology competition to reinventing individual ecomobility: new design strategies for electric vehicles," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 9(2), pages 174-190.
    • Handle: RePEc:ids:ijatma:v:9:y:2009:i:2:p:174-190
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    Citations

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    Cited by:

    1. Kantapich Preedakorn & David Butler & Jörn Mehnen, 2023. "Challenges for the Adoption of Electric Vehicles in Thailand: Potential Impacts, Barriers, and Public Policy Recommendations," Sustainability, MDPI, vol. 15(12), pages 1-21, June.
    2. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    3. Patrucco, Pier Paolo, 2013. "The Evolution of Knowledge Organization: The Emergence of Innovation Platform in the Turin Car System," Department of Economics and Statistics Cognetti de Martiis LEI & BRICK - Laboratory of Economics of Innovation "Franco Momigliano", Bureau of Research in Innovation, Complexity and Knowledge, Collegio 201315, University of Turin.
    4. Zhou, Wenbin & Cleaver, Christopher J. & Dunant, Cyrille F. & Allwood, Julian M. & Lin, Jianguo, 2023. "Cost, range anxiety and future electricity supply: A review of how today's technology trends may influence the future uptake of BEVs," Renewable and Sustainable Energy Reviews, Elsevier, vol. 173(C).
    5. Davide Consoli & Pier Paolo Patrucco, 2011. "Complexity and the Coordination of Technological Knowledge: The Case of Innovation Platforms," Chapters, in: Handbook on the Economic Complexity of Technological Change, chapter 8 Edward Elgar Publishing.
    6. Budde Christensen, Thomas & Wells, Peter & Cipcigan, Liana, 2012. "Can innovative business models overcome resistance to electric vehicles? Better Place and battery electric cars in Denmark," Energy Policy, Elsevier, vol. 48(C), pages 498-505.
    7. Escandon-Barbosa, Diana & Salas-Paramo, Jairo & Meneses-Franco, Ana Isabel & Giraldo- Gonzalez, Carlos, 2021. "Adoption of new technologies in developing countries: The case of autonomous car between Vietnam and Colombia," Technology in Society, Elsevier, vol. 66(C).
    8. Davide Consoli & Pier Paolo Patrucco, 2011. "Complexity and the Coordination of Technological Knowledge: The Case of Innovation Platforms," Chapters, in: Cristiano Antonelli (ed.), Handbook on the Economic Complexity of Technological Change, chapter 8, Edward Elgar Publishing.
    9. Junquera, Beatriz & Moreno, Blanca & Álvarez, Roberto, 2016. "Analyzing consumer attitudes towards electric vehicle purchasing intentions in Spain: Technological limitations and vehicle confidence," Technological Forecasting and Social Change, Elsevier, vol. 109(C), pages 6-14.
    10. Huang, Youlin & Qian, Lixian & Soopramanien, Didier & Tyfield, David, 2021. "Buy, lease, or share? Consumer preferences for innovative business models in the market for electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    11. Liao, Fanchao & Molin, Eric & Timmermans, Harry & van Wee, Bert, 2019. "Consumer preferences for business models in electric vehicle adoption," Transport Policy, Elsevier, vol. 73(C), pages 12-24.

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