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Personal Values, Green Self-identity and Electric Car Adoption

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  • Barbarossa, Camilla
  • De Pelsmacker, Patrick
  • Moons, Ingrid

Abstract

Personal values, green self-identity and ethical motives have been widely studied as important, but mostly separate, predictors of pro-environmental behaviors. Scholars call for more research on the combined effects of these variables, to explain pro-environmental behavior. In this regard, this study presents a model of electric car adoption intention, in which personal values determine green self-identity, which in turn influences consumer intention to adopt electric cars directly and also indirectly via ethical motives of ecological care and moral obligation. Second, this work explores how personal values moderate the relationships between green self-identity, ecological care, moral obligation and electric car adoption intention.

Suggested Citation

  • Barbarossa, Camilla & De Pelsmacker, Patrick & Moons, Ingrid, 2017. "Personal Values, Green Self-identity and Electric Car Adoption," Ecological Economics, Elsevier, vol. 140(C), pages 190-200.
    • Handle: RePEc:eee:ecolec:v:140:y:2017:i:c:p:190-200
    DOI: 10.1016/j.ecolecon.2017.05.015
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    References listed on IDEAS

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