IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v176y2022ics0040162521008714.html
   My bibliography  Save this article

The role of cultural values in social commerce adoption in the Arab world: An empirical study

Author

Listed:
  • Al-Omoush, Khaled Saleh
  • Ancillo, Antonio de Lucas
  • Gavrila, Sorin Gavrila

Abstract

This study aims to examine the impact of Arab cultural values on consumer adoption of social commerce (s-commerce). Data were obtained from 528 participants through an online questionnaire. Structural equation modeling (PLS-SEM) was utilized to test the research hypotheses. The findings indicate a significant positive impact of collectivism and masculinity cultural values on s-commerce adoption. At the same time, the findings reveal a significant impact of uncertainty avoidance. Furthermore, the findings reveal a mediating impact by perceived value on the relationship between word of mouth (WOM) and s-commerce adoption. The findings contribute to a better understanding of the impact of cultural values on the adoption of s-commerce in the Arab world. It also shows how WOM and the perceived value of s-commerce both contribute to social commerce adoption, taking into consideration both the direct and mediated impacts of WOM.

Suggested Citation

  • Al-Omoush, Khaled Saleh & Ancillo, Antonio de Lucas & Gavrila, Sorin Gavrila, 2022. "The role of cultural values in social commerce adoption in the Arab world: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    • Handle: RePEc:eee:tefoso:v:176:y:2022:i:c:s0040162521008714
    DOI: 10.1016/j.techfore.2021.121440
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162521008714
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2021.121440?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hallikainen, Heli & Laukkanen, Tommi, 2018. "National culture and consumer trust in e-commerce," International Journal of Information Management, Elsevier, vol. 38(1), pages 97-106.
    2. Catherine Baethge & Julia Klier & Mathias Klier, 2016. "Social commerce—state-of-the-art and future research directions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 269-290, August.
    3. Saad G. Yaseen & Ghaleb A. ElRefae, 2019. "Islamic work ethics for Arab managers: the missing paradigm between espoused Islam and Islam-in-use," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 17(1), pages 18-33.
    4. Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "Marketing and Advertising in E-Commerce," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 9, pages 403-456, Springer.
    5. Chen, Xiayu & Li, Yanrui & Davison, Robert M. & Liu, Yezheng, 2021. "The impact of imitation on Chinese social commerce buyers’ purchase behavior: The moderating role of uncertainty," International Journal of Information Management, Elsevier, vol. 56(C).
    6. Meilatinova, Nina, 2021. "Social commerce: Factors affecting customer repurchase and word-of-mouth intentions," International Journal of Information Management, Elsevier, vol. 57(C).
    7. Hajli, Nick, 2015. "Social commerce constructs and consumer's intention to buy," International Journal of Information Management, Elsevier, vol. 35(2), pages 183-191.
    8. Abed, Salma S., 2020. "Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs," International Journal of Information Management, Elsevier, vol. 53(C).
    9. Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "Social Commerce: Foundations, Social Marketing, and Advertising," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 7, pages 309-364, Springer.
    10. Lin, Jiabao & Guo, Jinyuan & Turel, Ofir & Liu, Shan, 2020. "Purchasing organic food with social commerce: An integrated food-technology consumption values perspective," International Journal of Information Management, Elsevier, vol. 51(C).
    11. Vazquez, Delia & Wu, Xiangran & Nguyen, Bang & Kent, Anthony & Gutierrez, Anabel & Chen, Tuo, 2020. "Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context," International Journal of Information Management, Elsevier, vol. 53(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    2. Ibrahim Mutambik & John Lee & Abdullah Almuqrin & Justin Zuopeng Zhang & Mohammed Baihan & Abdulrhman Alkhanifer, 2023. "Privacy Concerns in Social Commerce: The Impact of Gender," Sustainability, MDPI, vol. 15(17), pages 1-22, August.
    3. Laradi, Sofiane & Alrawad, Mahmaod & Lutfi, Abdalwali & Agag, Gomaa, 2024. "Understanding factors affecting social commerce purchase behavior: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    4. Agag, Gomaa & Eid, Riyad & Chaib Lababdi, Houyem & Abdelwahab, Mohamed & Aboul-Dahab, Sameh & Abdo, Said Shabban, 2024. "Understanding the impact of national culture differences on customers’ online social shopping behaviours," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
    2. Yuan Sun & Shuyue Fang & Yujong Hwang, 2019. "Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce," Sustainability, MDPI, vol. 11(12), pages 1-27, June.
    3. Agag, Gomaa & Eid, Riyad & Chaib Lababdi, Houyem & Abdelwahab, Mohamed & Aboul-Dahab, Sameh & Abdo, Said Shabban, 2024. "Understanding the impact of national culture differences on customers’ online social shopping behaviours," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    4. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    5. Xiyun Gong & Choy Leong Yee & Shin Yiing Lee & Ethan Yi Cao & Abu Naser Mohammad Saif, 2024. "Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
    6. Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023. "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper 119509, University Library of Munich, Germany, revised 15 Oct 2023.
    7. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Stylos, Nikolaos, 2017. "‘You will like it!’ using open data to predict tourists' response to a tourist attraction," Tourism Management, Elsevier, vol. 60(C), pages 430-438.
    8. Laradi, Sofiane & Alrawad, Mahmaod & Lutfi, Abdalwali & Agag, Gomaa, 2024. "Understanding factors affecting social commerce purchase behavior: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    9. Davide Di Fatta & Roberto Musotto & Walter Vesperi, 2016. "Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 33-44, December.
    10. Vaggelis Saprikis & Giorgos Avlogiaris, 2023. "Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’," Electronic Commerce Research, Springer, vol. 23(1), pages 511-540, March.
    11. Wu, Wei & Wang, Sihang & Ding, Guanqi & Mo, Jinfei, 2023. "Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    12. Han, Min Chung, 2023. "Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    13. Jingjing Wu & Yiwei Chen & Lin Hu & Anxin Xu, 2022. "Influence Factors on Consumers’ Instant Cross-buying under Supermarkets’ Cross-border Integration: From the Perspective of the Elaboration Likelihood Model," SAGE Open, , vol. 12(3), pages 21582440221, September.
    14. Selcuk Kiran, 2020. "Impact of Social Network Use in Turkey on E-commerce Based on Facebook Case," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(3), pages 160-167, March.
    15. Srivastava, Deepak Kumar & Kumar, Vikas & Ekren, Banu Yetkin & Upadhyay, Arvind & Tyagi, Mrinal & Kumari, Archana, 2022. "Adopting Industry 4.0 by leveraging organisational factors," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    16. Zhou, Qi & Li, Bin & Li, Huajun & Lei, Yueqiu, 2024. "Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    17. Razaz Waheeb Attar & Ahlam Almusharraf & Areej Alfawaz & Nick Hajli, 2022. "New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review," Sustainability, MDPI, vol. 14(23), pages 1-38, November.
    18. Simona Sternad Zabukovšek & Samo Bobek & Uroš Zabukovšek & Zoran Kalinić & Polona Tominc, 2022. "Enhancing PLS-SEM-Enabled Research with ANN and IPMA: Research Study of Enterprise Resource Planning (ERP) Systems’ Acceptance Based on the Technology Acceptance Model (TAM)," Mathematics, MDPI, vol. 10(9), pages 1-28, April.
    19. Tan, Teck Ming & Makkonen, Hannu & Kaur, Puneet & Salo, Jari, 2022. "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    20. Cheah, Jun-Hwa & Lim, Xin-Jean & Ting, Hiram & Liu, Yide & Quach, Sara, 2022. "Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:176:y:2022:i:c:s0040162521008714. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.