IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i12p3311-d240122.html
   My bibliography  Save this article

Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce

Author

Listed:
  • Yuan Sun

    (School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, China
    Zheshang Research Institute, Zhejiang Gongshang University, Hangzhou 310018, China)

  • Shuyue Fang

    (School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, China)

  • Yujong Hwang

    (School of Accountancy & MIS, DePaul University, Chicago, IL 60604, USA
    College of International Studies, Kyung Hee University, Yongin 446-701, Korea)

Abstract

Social e-commerce has steadily emerged as a current trend for an enormous amount of Internet users. Despite the popularity and prevalence of social e-commerce, many users hesitate to disclose their information due to privacy concerns. This resistance from users impedes the development of social e-commerce enterprises. In order to help enterprises collect more user information and establish better development strategies, this research builds on the Privacy Antecedent-Privacy Concern-Outcomes (APCO) model and the theory of privacy calculus. This research investigates how the privacy antecedents of hot topic interactivity and group buying experience influence users’ privacy concerns and perceived benefits as well as how to further influence users’ information disclosure behavior. The results from 406 questionnaire responses indicate that hot topic interactivity and group buying experience have significant negative impacts on privacy concerns and significant positive impacts on perceived benefits. Privacy concerns negatively influence the behavior of information disclosure while perceived benefits positively influence the behavior of information disclosure. Based on these results, social e-commerce enterprises should promote users’ behaviors of hot topic interactivity and group buying to stimulate users’ information disclosure behavior.

Suggested Citation

  • Yuan Sun & Shuyue Fang & Yujong Hwang, 2019. "Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce," Sustainability, MDPI, vol. 11(12), pages 1-27, June.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:12:p:3311-:d:240122
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/12/3311/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/12/3311/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Beersma, Bianca & De Dreu, Carsten K. W., 2002. "Integrative and Distributive Negotiation in Small Groups: Effects of Task Structure, Decision Rule, and Social Motive," Organizational Behavior and Human Decision Processes, Elsevier, vol. 87(2), pages 227-252, March.
    2. Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "Marketing and Advertising in E-Commerce," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 9, pages 403-456, Springer.
    3. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    4. Mary J. Culnan & Pamela K. Armstrong, 1999. "Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation," Organization Science, INFORMS, vol. 10(1), pages 104-115, February.
    5. Chris Forman & Anindya Ghose & Batia Wiesenfeld, 2008. "Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets," Information Systems Research, INFORMS, vol. 19(3), pages 291-313, September.
    6. Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "Social Commerce: Foundations, Social Marketing, and Advertising," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 7, pages 309-364, Springer.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Minh Ha Nguyen & Bui Thanh Khoa, 2019. "Perceived Mental Benefit in Electronic Commerce: Development and Validation," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    2. Lucia-Palacios, Laura & Pérez-López, Raúl, 2021. "Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 41-54.
    3. Byoungsoo Kim & Daekil Kim, 2020. "Understanding the Key Antecedents of Users’ Disclosing Behaviors on Social Networking Sites: The Privacy Paradox," Sustainability, MDPI, vol. 12(12), pages 1-16, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Corey Angst, 2009. "Protect My Privacy or Support the Common-Good? Ethical Questions About Electronic Health Information Exchanges," Journal of Business Ethics, Springer, vol. 90(2), pages 169-178, November.
    2. Huarng, Kun-Huang & Yu, Tiffany Hui-Kuang & Lee, Cheng fang, 2022. "Adoption model of healthcare wearable devices," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    3. Liu, Yu-li & Wu, Yanfei & Li, Changyan & Song, Chuling & Hsu, Wen-yi, 2024. "Does displaying one's IP location influence users' privacy behavior on social media? Evidence from China's Weibo," Telecommunications Policy, Elsevier, vol. 48(5).
    4. Jabbar, Abdul & Geebren, Ahmed & Hussain, Zahid & Dani, Samir & Ul-Durar, Shajara, 2023. "Investigating individual privacy within CBDC: A privacy calculus perspective," Research in International Business and Finance, Elsevier, vol. 64(C).
    5. Grace Fox & Lisa van der Werff & Pierangelo Rosati & Patricia Takako Endo & Theo Lynn, 2022. "Examining the determinants of acceptance and use of mobile contact tracing applications in Brazil: An extended privacy calculus perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(7), pages 944-967, July.
    6. Sun, Shiwei & Zhang, Jin & Zhu, Yiwei & Jiang, Mian & Chen, Shuhui, 2022. "Exploring users' willingness to disclose personal information in online healthcare communities: The role of satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    7. Renata Benigna Gonçalves & Júlio César Bastos Figueiredo, 2022. "Effects of perceived risks and benefits in the formation of the consumption privacy paradox: a study of the use of wearables in people practicing physical activities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1485-1499, September.
    8. Michael Breward & Khaled Hassanein & Milena Head, 2017. "Understanding Consumers’ Attitudes Toward Controversial Information Technologies: A Contextualization Approach," Information Systems Research, INFORMS, vol. 28(4), pages 760-774, December.
    9. Hoon S. Cha & Jong Hyun Wi & Chanhi Park & Taeha Kim, 2021. "Sustainability Calculus in Adopting Smart Speakers—Personalized Services and Privacy Risks," Sustainability, MDPI, vol. 13(2), pages 1-18, January.
    10. Al-Omoush, Khaled Saleh & Ancillo, Antonio de Lucas & Gavrila, Sorin Gavrila, 2022. "The role of cultural values in social commerce adoption in the Arab world: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    11. Idris Adjerid & Alessandro Acquisti & George Loewenstein, 2019. "Choice Architecture, Framing, and Cascaded Privacy Choices," Management Science, INFORMS, vol. 67(5), pages 2267-2290, May.
    12. Lu, Baozhou & Yi, Xiaoyang, 2023. "Institutional trust and repurchase intention in the sharing economy: The moderating roles of information privacy concerns and security concerns," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    13. Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    14. Sumeet Gupta & Haejung Yun & Heng Xu & Hee-Woong Kim, 2017. "An exploratory study on mobile banking adoption in Indian metropolitan and urban areas: a scenario-based experiment," Information Technology for Development, Taylor & Francis Journals, vol. 23(1), pages 127-152, January.
    15. Nils Koester & Patrick Cichy & David Antons & Torsten Oliver Salge, 2022. "Perceived privacy risk in the Internet of Things: determinants, consequences, and contingencies in the case of connected cars," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2333-2355, December.
    16. Catherine L. Anderson & Ritu Agarwal, 2011. "The Digitization of Healthcare: Boundary Risks, Emotion, and Consumer Willingness to Disclose Personal Health Information," Information Systems Research, INFORMS, vol. 22(3), pages 469-490, September.
    17. Lu Xu & Yanhui Li & Qi Yao, 2022. "Information security investment and purchase decision for personalized products," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2619-2635, September.
    18. Tawfiq Alashoor & Mark Keil & H. Jeff Smith & Allen R. McConnell, 2023. "Too Tired and in Too Good of a Mood to Worry About Privacy: Explaining the Privacy Paradox Through the Lens of Effort Level in Information Processing," Information Systems Research, INFORMS, vol. 34(4), pages 1415-1436, December.
    19. Eunji Lee & Jin-young Kim & Junchul Kim & Chulmo Koo, 2023. "Information Privacy Behaviors during the COVID-19 Pandemic: Focusing on the Restaurant Context," Information Systems Frontiers, Springer, vol. 25(5), pages 1829-1845, October.
    20. Helia Marreiros & Mirco Tonin & Michael Vlassopoulos & M.C. Schraefel, 2016. "“Now that you mention it”: A Survey Experiment on Information, Salience and Online Privacy," BEMPS - Bozen Economics & Management Paper Series BEMPS34, Faculty of Economics and Management at the Free University of Bozen.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:12:p:3311-:d:240122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.