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Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace

Author

Listed:
  • Xiyun Gong

    (Universiti Putra Malaysia)

  • Choy Leong Yee

    (Universiti Putra Malaysia)

  • Shin Yiing Lee

    (Universiti Putra Malaysia)

  • Ethan Yi Cao

    (Guangxi Normal University)

  • Abu Naser Mohammad Saif

    (Universiti Putra Malaysia
    University of Dhaka)

Abstract

With the development of e-commerce, impulse buying behavior has transitioned from offline to online, presenting significant exploration value. This study aims to provide a comprehensive knowledge map and in-depth analysis of research on impulsive purchase behavior, helping readers understand the latest global trends in this field from 1967 to September 30, 2023. The study offers a visual analysis using CiteSpace, encompassing 704 academic articles on impulsive buying behavior published over 55 years. The status is revealed through collaboration networks, co-citation networks, and trend analysis. Researchers explore impulsive buying behavior in various contexts, with “e-commerce” being a primary focus. Notable new keywords include technology, customer satisfaction, perceived value, and virtual reality, among others. These terms contribute to future research directions. Overall, this pioneering research combines visual analysis to provide valuable insights and research recommendations for academics studying impulsive buying behavior.

Suggested Citation

  • Xiyun Gong & Choy Leong Yee & Shin Yiing Lee & Ethan Yi Cao & Abu Naser Mohammad Saif, 2024. "Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03473-9
    DOI: 10.1057/s41599-024-03473-9
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    References listed on IDEAS

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