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Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs

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  • Abed, Salma S.

Abstract

Social commerce is becoming an important hub for product sourcing, which helps companies to connect with customers and to gain competitive advantages. However, very little empirical research that focuses on small-and medium-sized enterprises (SMEs) has been conducted to date. This study examines factors that affect social commerce adoption by SMEs. Using the Technology-Organisation-Environment (TOE) as the theoretical framework, the researchers tested the model and related hypotheses, employing structural equation modelling. The results from a survey of 181 SMEs in Saudi Arabia indicate that trading partner pressure in the environmental context, followed by top management support in the organisational context, and perceived usefulness in the technological context, have the most significant influence on behavioural intention to use social commerce. The research contributions and conclusion as well as limitations and future research directions are presented.

Suggested Citation

  • Abed, Salma S., 2020. "Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs," International Journal of Information Management, Elsevier, vol. 53(C).
    • Handle: RePEc:eee:ininma:v:53:y:2020:i:c:s0268401219314549
    DOI: 10.1016/j.ijinfomgt.2020.102118
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    Cited by:

    1. Andrew Jia‐Yi Kam & Siew Yean Tham, 2022. "Barriers to e‐commerce adoption: evidence from the retail and food and beverage sectors in Malaysia," Asian-Pacific Economic Literature, The Crawford School, The Australian National University, vol. 36(2), pages 32-51, November.
    2. Alok Raj & Anand Jeyaraj, 2023. "Antecedents and consequents of industry 4.0 adoption using technology, organization and environment (TOE) framework: A meta-analysis," Annals of Operations Research, Springer, vol. 322(1), pages 101-124, March.
    3. Sikandar Ali Qalati & Dragana Ostic & Mohammad Ali Bait Ali Sulaiman & Aamir Ali Gopang & Asadullah Khan, 2022. "Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media," SAGE Open, , vol. 12(2), pages 21582440221, May.
    4. Laradi, Sofiane & Alrawad, Mahmaod & Lutfi, Abdalwali & Agag, Gomaa, 2024. "Understanding factors affecting social commerce purchase behavior: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    5. Hoang Thuy Dam Luong & Nguyen Huy Khanh, 2022. "Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam," Management & Marketing, Sciendo, vol. 17(2), pages 98-119, June.
    6. Srivastava, Deepak Kumar & Kumar, Vikas & Ekren, Banu Yetkin & Upadhyay, Arvind & Tyagi, Mrinal & Kumari, Archana, 2022. "Adopting Industry 4.0 by leveraging organisational factors," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    7. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
    8. Aminu Adamu Ahmed, 2023. "Analysing the issues surrounding information and communication technology penetration and growth," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(2), pages 716-732, March.
    9. Gupta, Somya & Ghardallou, Wafa & Pandey, Dharen Kumar & Sahu, Ganesh P., 2022. "Artificial intelligence adoption in the insurance industry: Evidence using the technology–organization–environment framework," Research in International Business and Finance, Elsevier, vol. 63(C).
    10. Park, Jonghwa & Han, Kyunghyun, 2024. "Exploring Small Entrepreneurs' Goals in Electronic Commerce Ecosystem: A Goal Hierarchy Approach," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302510, International Telecommunications Society (ITS).
    11. Al-Omoush, Khaled Saleh & Ancillo, Antonio de Lucas & Gavrila, Sorin Gavrila, 2022. "The role of cultural values in social commerce adoption in the Arab world: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    12. Reck, Lukas & Kemper, Anne Christin, "undated". "Addressable TV für regionale Werbetreibende: Eine empirische Untersuchung der Einflussfaktoren einer Nutzung als Kommunikationsinstrument [Addressable TV for Regional Advertisers: An Empirical Inve," Duesseldorf Working Papers in Applied Management and Economics 57, Duesseldorf University of Applied Sciences.
    13. Yogesh K. Dwivedi & Elvira Ismagilova & Nripendra P. Rana & Ramakrishnan Raman, 2023. "Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review," Information Systems Frontiers, Springer, vol. 25(3), pages 971-993, June.
    14. wael AL-khatib, Ayman, 2023. "Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework," Technology in Society, Elsevier, vol. 75(C).
    15. Venkataiah Chittipaka & Satish Kumar & Uthayasankar Sivarajah & Jana Lay-Hwa Bowden & Manish Mohan Baral, 2023. "Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework," Annals of Operations Research, Springer, vol. 327(1), pages 465-492, August.
    16. Muhammad Noman Shafique & Ammar Rashid & Sook Fern Yeo & Umar Adeel, 2023. "Transforming Supply Chains: Powering Circular Economy with Analytics, Integration and Flexibility Using Dual Theory and Deep Learning with PLS-SEM-ANN Analysis," Sustainability, MDPI, vol. 15(15), pages 1-23, August.
    17. Ghobakhloo, Morteza & Asadi, Shahla & Iranmanesh, Mohammad & Foroughi, Behzad & Mubarak, Muhammad Faraz & Yadegaridehkordi, Elaheh, 2023. "Intelligent automation implementation and corporate sustainability performance: The enabling role of corporate social responsibility strategy," Technology in Society, Elsevier, vol. 74(C).
    18. Gupta, Rohit & Rathore, Bhawana & Biswas, Baidyanath & Jaiswal, Mahadeo & Singh, Raunak Kumar, 2024. "Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    19. Juliet Orji, Ifeyinwa & Ojadi, Frank & Kalu Okwara, Ukoha, 2022. "The nexus between e-commerce adoption in a health pandemic and firm performance: The role of pandemic response strategies," Journal of Business Research, Elsevier, vol. 145(C), pages 616-635.
    20. Ravi Seethamraju & Angela Hecimovic, 2023. "Adoption of artificial intelligence in auditing: An exploratory study," Australian Journal of Management, Australian School of Business, vol. 48(4), pages 780-800, November.
    21. Ghazanfar Ali Abbasi & Noor Fareen Abdul Rahim & Hongyan Wu & Mohammad Iranmanesh & Benjamin Ng Chee Keong, 2022. "Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator," SAGE Open, , vol. 12(1), pages 21582440211, January.

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