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A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

Author

Listed:
  • Yogesh K Dwivedi

    (Swansea University
    Pune & Symbiosis International (Deemed University))

  • Elvira Ismagilova

    (University of Bradford)

  • Prianka Sarker

    (Swansea University)

  • Anand Jeyaraj

    (Wright State University)

  • Yassine Jadil
  • Laurie Hughes

    (Swansea University)

Abstract

Social commerce (s-commerce) has gained prominence with advances in social media and social networking technologies over the last decade. Prior research has employed diverse theoretical perspectives to understand and explain consumer behavior within s-commerce but has also produced inconsistent results. This study integrates different theoretical perspectives including trust, social support, and social presence. The research portrays an integrated research model involving factors that impact behavioral intention and use behavior of s-commerce consumers whilst synthesizing prior empirical findings. A meta-analytic structural equation modeling (MASEM) method was used to synthesize 189 findings reported in 68 s-commerce studies and to analyze the structural model. Our findings show that trust and informational support have positive effects on behavioral intention while trust and emotional support have positive effects on use behavior. Furthermore, our findings highlight that behavioral intention influences use behavior and mediates the effect of trust and informational support on use behavior. The implications for research and practice are discussed in detail.

Suggested Citation

  • Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
    • Handle: RePEc:spr:infosf:v:25:y:2023:i:4:d:10.1007_s10796-021-10172-2
    DOI: 10.1007/s10796-021-10172-2
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    1. Sujeet K. Sharma & Marijn Janssen & Deborah Bunker & Carine Dominguez-Péry & Jang Bahadur Singh & Yogesh K. Dwivedi & Santosh K. Misra, 2023. "Unlocking the Potential of Smart Technologies: Addressing Adoption Challenges," Information Systems Frontiers, Springer, vol. 25(4), pages 1293-1298, August.

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