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Social Commerce
Editor
- Rosy Boardman(University of Manchester)Marta Blazquez(University of Manchester)Claudia E. Henninger(University of Manchester)Daniella Ryding(University of Manchester)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), 2019. "Social Commerce," Springer Books, Springer, number 978-3-030-03617-1, December.
Handle: RePEc:spr:sprbok:978-3-030-03617-1
DOI: 10.1007/978-3-030-03617-1Download full text from publisher
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3. Perform a search for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Nina Bürklin & Claudia E. Henninger & Rosy Boardman, 2019. "The Historical Development of Social Commerce," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 1, pages 1-16, Springer.
- Claudia E. Henninger & Nina Bürklin & Christopher J. Parker, 2019. "Social Media’s Evolution in S-commerce," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 2, pages 17-41, Springer.
- Yao Yao & Rosy Boardman & Delia Vazquez, 2019. "Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 3, pages 43-58, Springer.
- Jenny Cheung & Delia Vazquez & Tony Conway, 2019. "Personalised and Participative Branding Through Fashion Blogging," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 4, pages 59-81, Springer.
- Marta Blazquez & Tianran Zhang & Rosy Boardman & Claudia E. Henninger, 2019. "Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 6, pages 99-115, Springer.
- Rosy Boardman, 2019. "Attitudes Towards Brands’ Facebook Pages Across Different Age Groups," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 7, pages 117-133, Springer.
- Claudia E. Henninger & Xiaoli Zhao & Aurelie Normand, 2019. "Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 8, pages 135-152, Springer.
- Nina Bürklin & Katharina Faber, 2019. "Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 9, pages 153-167, Springer.
- Abrar Sharif & Ruth Marciniak, 2019. "The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 10, pages 169-188, Springer.
- Shuang Zhou & Helen McCormick & Marta Blazquez & Liz Barnes, 2019. "eWOM: The Rise of the Opinion Leaders," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 11, pages 189-212, Springer.
- Noreen Siddiqui & Mike Mannion & Ruth Marciniak, 2019. "An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 12, pages 213-234, Springer.
- Weifang Ding & Claudia E. Henninger & Marta Blazquez & Rosy Boardman, 2019. "Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 13, pages 235-253, Springer.
- Courtney Chrimes & Rosy Boardman & Claudia E. Henninger, 2019. "The Challenges and Future Opportunities of Social Commerce," Springer Books, in: Rosy Boardman & Marta Blazquez & Claudia E. Henninger & Daniella Ryding (ed.), Social Commerce, chapter 14, pages 255-272, Springer.
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