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The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO

Author

Listed:
  • Jinjie Li

    (School of Tourism Management, Shanghai Normal University, Shanghai 201418, China)

  • Jiayin Qi

    (Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai 200336, China
    Key Lab of Data Science and Management Decision, Shanghai University of International Business and Economics, Shanghai 200336, China
    Key Laboratory of Trustworthy Distributed Computing and Service, Ministry of Education, Beijing 100086, China)

  • Lianren Wu

    (Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai 200336, China
    Key Lab of Data Science and Management Decision, Shanghai University of International Business and Economics, Shanghai 200336, China
    School of Management, Shanghai University of International Business and Economics, Shanghai 200336, China)

  • Nan Shi

    (School of Management, Shanghai University of International Business and Economics, Shanghai 200336, China)

  • Xu Li

    (YunlianZhigao (Beijing) Information Technology Research Institute Co. Ltd., Beijing 100086, China)

  • Yuxin Zhang

    (Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai 200336, China
    Key Lab of Data Science and Management Decision, Shanghai University of International Business and Economics, Shanghai 200336, China)

  • Yinyin Zheng

    (School of Management, Shanghai University of International Business and Economics, Shanghai 200336, China)

Abstract

Why does the continued use of social commerce platforms fail to promote consumer wellbeing? This study explores the roles of influencers, informational incentives and fear of missing out (FoMO) in the relationships between social commerce platform use and consumer mental health. Data were obtained through questionnaires, as well as constructing a research model. Statistical analysis and path analysis of the structural equation model were performed by the software IBM SPSS and AMOS, and the following results were obtained. (1) Influencer expertise and interactivity, informational incentives and FoMO have a significant impact on consumers’ continued use of social commerce platforms. (2) Materialism has no significant effect on consumer social commerce platform use. (3) FoMO mediates the relationships between informational incentives and continued use of social commerce platforms. (4) Consumers’ continuous use of social commerce platforms has a strong relationship with mental health. (5) Continued use of social commerce platforms can lead to intense social engagement, as well as more severe outcomes such as psychological anxiety and compulsive buying. The findings of the paper have important implications for the development of social business theory and management practice.

Suggested Citation

  • Jinjie Li & Jiayin Qi & Lianren Wu & Nan Shi & Xu Li & Yuxin Zhang & Yinyin Zheng, 2021. "The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO," IJERPH, MDPI, vol. 18(22), pages 1-19, November.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:22:p:12254-:d:684960
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    References listed on IDEAS

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