IDEAS home Printed from https://ideas.repec.org/a/eee/proeco/v113y2008i2p997-1011.html
   My bibliography  Save this article

Customer satisfaction driven quality improvement target planning for product development in automotive industry

Author

Listed:
  • Yadav, Om Prakash
  • Goel, Parveen S.

Abstract

Customer satisfaction targets for vehicle attributes are set at the corporate level with limited consideration of the engineering feasibility and interactions between different product features. This paper presents a comprehensive framework for target planning for customer satisfaction driven quality improvement efforts in the product development process. The proposed framework facilitates a link between corporate decision making and engineering decision making by integrating best practices and structuring technical activities. Potential vehicle attributes are classified and prioritized for further improvement using Kano model and quality function deployment. Customer satisfaction targets are established based on rigorous business analysis and trade-off studies. These targets are converted into objective engineering metrics using regression models. Transfer function equations are developed to provide a link between higher-level product characteristics and lower-level design variables. The mathematical models are formulated as optimization problems to cascade down top-level targets to lower-level elements within given constraints. A case example is presented to demonstrate the proposed methodology.

Suggested Citation

  • Yadav, Om Prakash & Goel, Parveen S., 2008. "Customer satisfaction driven quality improvement target planning for product development in automotive industry," International Journal of Production Economics, Elsevier, vol. 113(2), pages 997-1011, June.
    • Handle: RePEc:eee:proeco:v:113:y:2008:i:2:p:997-1011
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0925-5273(07)00363-5
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ibusuki, Ugo & Kaminski, Paulo Carlos, 2007. "Product development process with focus on value engineering and target-costing: A case study in an automotive company," International Journal of Production Economics, Elsevier, vol. 105(2), pages 459-474, February.
    2. Herron, Colin & Braiden, Paul M., 2006. "A methodology for developing sustainable quantifiable productivity improvement in manufacturing companies," International Journal of Production Economics, Elsevier, vol. 104(1), pages 143-153, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chao He & Zhongkai Li & Dengzhuo Liu & Guangyu Zou & Shuai Wang, 2023. "Improving the functional performances for product family by mining online reviews," Journal of Intelligent Manufacturing, Springer, vol. 34(6), pages 2809-2824, August.
    2. Benzidia, Smaïl & Luca, Ruxandra Monica & Boiko, Sergiy, 2021. "Disruptive innovation, business models, and encroachment strategies: Buyer's perspective on electric and hybrid vehicle technology," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    3. Hong-Bin Yan & Van-Nam Huynh & Yoshiteru Nakamori, 2012. "A group nonadditive multiattribute consumer-oriented Kansei evaluation model with an application to traditional crafts," Annals of Operations Research, Springer, vol. 195(1), pages 325-354, May.
    4. Yang, Jie & Wong, Christina W.Y. & Lai, Kee-hung & Ntoko, Alfred Ngome, 2009. "The antecedents of dyadic quality performance and its effect on buyer-supplier relationship improvement," International Journal of Production Economics, Elsevier, vol. 120(1), pages 243-251, July.
    5. Fan, Zhi-Ping & Feng, Bo & Suo, Wei-Lan, 2009. "A fuzzy linguistic method for evaluating collaboration satisfaction of NPD team using mutual-evaluation information," International Journal of Production Economics, Elsevier, vol. 122(2), pages 547-557, December.
    6. Hong-Bin Yan & Tieju Ma & Songsak Sriboonchitta & Van-Nam Huynh, 2017. "A stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities," Annals of Operations Research, Springer, vol. 256(2), pages 329-357, September.
    7. Janoskova Katarina & Kral Pavol & Popescu Gheorghe H. & Rowland Zuzana & Kramarova Katarina, 2021. "Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction," Management & Marketing, Sciendo, vol. 16(3), pages 300-315, September.
    8. Lau, H.C.W. & Ho, G.T.S. & Zhao, Y. & Chung, N.S.H., 2009. "Development of a process mining system for supporting knowledge discovery in a supply chain network," International Journal of Production Economics, Elsevier, vol. 122(1), pages 176-187, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marcus Grieger & André Ludwig, 2019. "On the move towards customer-centric business models in the automotive industry - a conceptual reference framework of shared automotive service systems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 473-500, September.
    2. Cheng-Wen Lee & Chi-Hsi Wang, 2021. "Value Analysis and Value Engineering on the Sustainability of Global Sourcing Competitiveness," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 11(6), pages 1-1.
    3. Miro Hegedić & Mihael Gudlin & Matija Golec & Nataša Tošanović, 2024. "Lean and Green Decision Model for Lean Tools Selection," Sustainability, MDPI, vol. 16(3), pages 1-34, January.
    4. Tan Ching Ng & Morteza Ghobakhloo, 2018. "What Determines Lean Manufacturing Implementation? A CB-SEM Model," Economies, MDPI, vol. 6(1), pages 1-11, February.
    5. Jafarian, Ahmad & Rabiee, Meysam & Tavana, Madjid, 2020. "A novel multi-objective co-evolutionary approach for supply chain gap analysis with consideration of uncertainties," International Journal of Production Economics, Elsevier, vol. 228(C).
    6. Heinz Ahn & Marcel Clermont & Stephan Schwetschke, 2018. "Research on target costing: past, present and future," Management Review Quarterly, Springer, vol. 68(3), pages 321-354, August.
    7. Yonggu Kim & Eul-Bum Lee, 2018. "A Probabilistic Alternative Approach to Optimal Project Profitability Based on the Value-at-Risk," Sustainability, MDPI, vol. 10(3), pages 1-24, March.
    8. Ofileanu Dimi & Bumbescu Sorina Simona, 2014. "Target Costing – The Response Of The Managerial Accounting To Changes In The Environment," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 45-55, June.
    9. Gopalakrishnan, Mohan & Libby, Theresa & Samuels, Janet A. & Swenson, Dan, 2015. "The effect of cost goal specificity and new product development process on cost reduction performance," Accounting, Organizations and Society, Elsevier, vol. 42(C), pages 1-11.
    10. Castagne, Sylvie & Curran, Richard & Collopy, Paul, 2009. "Implementation of value-driven optimisation for the design of aircraft fuselage panels," International Journal of Production Economics, Elsevier, vol. 117(2), pages 381-388, February.
    11. Ghassan Falah Matarneh & Abdel-Rahman Kh. El-Dalabeeh, 2016. "The Role of Target Costing in Reducing Costs and Developing Products in the Jordanian Public Shareholding Industrial Companiesn," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(4), pages 301-312, October.
    12. Glover, J.L. & Champion, D. & Daniels, K.J. & Dainty, A.J.D., 2014. "An Institutional Theory perspective on sustainable practices across the dairy supply chain," International Journal of Production Economics, Elsevier, vol. 152(C), pages 102-111.
    13. Kazemi, Fatemeh & Hossein pour, Nazanin & Mahdizadeh, Hassan, 2022. "Sustainable low-input urban park design based on some decision-making methods," Land Use Policy, Elsevier, vol. 117(C).
    14. Zhengyu Ren & Hsing Hung Chen & Kunseng Lao & Hongyi Zhang, 2022. "A Decision Support System to Estimate Green Sustainability from Environmental Protection and Debt Financing Indicators," Agriculture, MDPI, vol. 12(8), pages 1-13, August.
    15. Joohyung Lim & Sungchul Choi & Chiehyeon Lim & Kwangsoo Kim, 2017. "SAO-Based Semantic Mining of Patents for Semi-Automatic Construction of a Customer Job Map," Sustainability, MDPI, vol. 9(8), pages 1-17, August.
    16. Hosseinpour, Nazanin & Kazemi, Fatemeh & Mahdizadeh, Hassan, 2022. "A cost-benefit analysis of applying urban agriculture in sustainable park design," Land Use Policy, Elsevier, vol. 112(C).
    17. Yazdifar, Hassan & Askarany, Davood, 2012. "A comparative study of the adoption and implementation of target costing in the UK, Australia and New Zealand," International Journal of Production Economics, Elsevier, vol. 135(1), pages 382-392.
    18. Zaryab Sheikh & Shafaq Rana, 2014. "Why Process Oriented Management Accounting Techniques are More Useful to Handle New Era Problems," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(2), pages 264-270, April.
    19. Bock, Stefan & Pütz, Markus, 2017. "Implementing Value Engineering based on a multidimensional quality-oriented control calculus within a Target Costing and Target Pricing approach," International Journal of Production Economics, Elsevier, vol. 183(PA), pages 146-158.
    20. Kaustubh Dhargalkar & Kasturi Shinde & Yoshita Arora, 2016. "A universal new product development and upgradation framework," Journal of Innovation and Entrepreneurship, Springer, vol. 5(1), pages 1-16, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:proeco:v:113:y:2008:i:2:p:997-1011. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ijpe .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.