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The influence of time-to-market and target costing in the new product development success

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  • Afonso, Paulo
  • Nunes, Manuel
  • Paisana, António
  • Braga, Ana

Abstract

This article uses recent research in new product development and target costing in order to test the relationship between the use of new product development firm practice and the product's development time and cost. Data were obtained from Portuguese manufacturing firms through a survey. In this study it was found that target costing and reduction of time-to-market together provide considerable advantages to users of these practices. Such companies can achieve reductions in new product development cycle time and cost without compromising quality and functionality. This paper offers a contribution to current literature by adding empirical evidence on the role of target costing in the process of new product development.

Suggested Citation

  • Afonso, Paulo & Nunes, Manuel & Paisana, António & Braga, Ana, 2008. "The influence of time-to-market and target costing in the new product development success," International Journal of Production Economics, Elsevier, vol. 115(2), pages 559-568, October.
    • Handle: RePEc:eee:proeco:v:115:y:2008:i:2:p:559-568
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    References listed on IDEAS

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    13. Stefano Denicolai & Antonella Zucchella & Federico Moretti, 2018. "Not So Similar After All: Exploring The Diversity Of Strategic Orientations For Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-33, May.
    14. Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
    15. Filomena, Tiago Pascoal & Neto, Francisco Jos Kliemann & Duffey, Michael Robert, 2009. "Target costing operationalization during product development: Model and application," International Journal of Production Economics, Elsevier, vol. 118(2), pages 398-409, April.
    16. Ortega Jimenez, Cesar H. & Machuca, Jose A.D. & Garrido-Vega, Pedro & Filippini, Roberto, 2015. "The pursuit of responsiveness in production environments: From flexibility to reconfigurability," International Journal of Production Economics, Elsevier, vol. 163(C), pages 157-172.
    17. Pavel Castka, 2020. "The Role of Standards in the Development and Delivery of Sustainable Products: A Research Framework," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
    18. Gonçalves, Tiago & Gaio, Cristina & Silva, Mariana, 2018. "Target costing and innovation-exploratory configurations: A comparison of fsQCA, multivariate regression, and variable cluster analysis," Journal of Business Research, Elsevier, vol. 89(C), pages 378-384.
    19. Evdokia I. Tsifora & Prodromos D. Chatzoglou, 2016. "The evolution of costing during the period 1985-2015: Progress or inactivity?," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 9(2), pages 7-17, June.
    20. Feng, Bo & Fan, Zhi-Ping & Ma, Jian, 2010. "A method for partner selection of codevelopment alliances using individual and collaborative utilities," International Journal of Production Economics, Elsevier, vol. 124(1), pages 159-170, March.
    21. Kee, Robert, 2010. "The sufficiency of target costing for evaluating production-related decisions," International Journal of Production Economics, Elsevier, vol. 126(2), pages 204-211, August.
    22. Gmelin, Harald & Seuring, Stefan, 2014. "Achieving sustainable new product development by integrating product life-cycle management capabilities," International Journal of Production Economics, Elsevier, vol. 154(C), pages 166-177.
    23. Stadtherr, Frank & Wouters, Marc, 2021. "Extending target costing to include targets for R&D costs and production investments for a modular product portfolio—A case study," International Journal of Production Economics, Elsevier, vol. 231(C).

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