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The influence of time-to-market and target costing in the new product development success

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  • Afonso, Paulo
  • Nunes, Manuel
  • Paisana, António
  • Braga, Ana

Abstract

This article uses recent research in new product development and target costing in order to test the relationship between the use of new product development firm practice and the product's development time and cost. Data were obtained from Portuguese manufacturing firms through a survey. In this study it was found that target costing and reduction of time-to-market together provide considerable advantages to users of these practices. Such companies can achieve reductions in new product development cycle time and cost without compromising quality and functionality. This paper offers a contribution to current literature by adding empirical evidence on the role of target costing in the process of new product development.

Suggested Citation

  • Afonso, Paulo & Nunes, Manuel & Paisana, António & Braga, Ana, 2008. "The influence of time-to-market and target costing in the new product development success," International Journal of Production Economics, Elsevier, vol. 115(2), pages 559-568, October.
    • Handle: RePEc:eee:proeco:v:115:y:2008:i:2:p:559-568
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    Cited by:

    1. Pavel Castka, 2020. "The Role of Standards in the Development and Delivery of Sustainable Products: A Research Framework," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
    2. Liu, Yulong & Ndubisi, Nelson Oly & Liu, Yang & Barrane, Fatima Zahra, 2020. "New product development and sustainable performance of Chinese SMMEs: The role of dynamic capability and intra-national environmental forces," International Journal of Production Economics, Elsevier, vol. 230(C).
    3. Mota, Renata de Oliveira & Godinho Filho, Moacir & Osiro, Lauro & Ganga, Gilberto Miller Devós & Mendes, Glauco Henrique de Sousa, 2021. "Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach," International Journal of Production Economics, Elsevier, vol. 233(C).
    4. Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
    5. Benedikt Müller-Stewens & Klaus Möller, 2017. "Performance in new product development: a comprehensive framework, current trends, and research directions," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 28(2), pages 157-201, May.
    6. Gonçalves, Tiago & Gaio, Cristina & Silva, Mariana, 2018. "Target costing and innovation-exploratory configurations: A comparison of fsQCA, multivariate regression, and variable cluster analysis," Journal of Business Research, Elsevier, vol. 89(C), pages 378-384.
    7. Evdokia I. Tsifora & Prodromos D. Chatzoglou, 2016. "The evolution of costing during the period 1985-2015: Progress or inactivity?," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 9(2), pages 7-17, June.
    8. Filomena, Tiago Pascoal & Neto, Francisco Jos Kliemann & Duffey, Michael Robert, 2009. "Target costing operationalization during product development: Model and application," International Journal of Production Economics, Elsevier, vol. 118(2), pages 398-409, April.
    9. Insung Son & Sihyun Kim, 2018. "Does Partner Volatility Have Firm Value Relevance? An Empirical Analysis of Part Suppliers," Sustainability, MDPI, vol. 10(3), pages 1-19, March.
    10. Gopalakrishnan, Mohan & Libby, Theresa & Samuels, Janet A. & Swenson, Dan, 2015. "The effect of cost goal specificity and new product development process on cost reduction performance," Accounting, Organizations and Society, Elsevier, vol. 42(C), pages 1-11.
    11. Feng, Bo & Fan, Zhi-Ping & Ma, Jian, 2010. "A method for partner selection of codevelopment alliances using individual and collaborative utilities," International Journal of Production Economics, Elsevier, vol. 124(1), pages 159-170, March.
    12. Gonçalves, Tiago & Gaio, Cristina, 2021. "The role of management accounting systems in global value strategies," Journal of Business Research, Elsevier, vol. 124(C), pages 603-609.
    13. Perrone, G. & Roma, P. & Lo Nigro, G., 2010. "Designing multi-attribute auctions for engineering services procurement in new product development in the automotive context," International Journal of Production Economics, Elsevier, vol. 124(1), pages 20-31, March.
    14. Kee, Robert, 2010. "The sufficiency of target costing for evaluating production-related decisions," International Journal of Production Economics, Elsevier, vol. 126(2), pages 204-211, August.
    15. Gmelin, Harald & Seuring, Stefan, 2014. "Achieving sustainable new product development by integrating product life-cycle management capabilities," International Journal of Production Economics, Elsevier, vol. 154(C), pages 166-177.
    16. Yan, Xiaoming & Liu, Ke, 2009. "Optimal control problems for a new product with word-of-mouth," International Journal of Production Economics, Elsevier, vol. 119(2), pages 402-414, June.
    17. Fan, Zhi-Ping & Feng, Bo & Suo, Wei-Lan, 2009. "A fuzzy linguistic method for evaluating collaboration satisfaction of NPD team using mutual-evaluation information," International Journal of Production Economics, Elsevier, vol. 122(2), pages 547-557, December.
    18. Johnson, Michael D. & Kirchain, Randolph E., 2009. "Quantifying the effects of product family decisions on material selection: A process-based costing approach," International Journal of Production Economics, Elsevier, vol. 120(2), pages 653-668, August.
    19. Xin, Jenny Y. & Yeung, Andy C.L. & Cheng, T.C.E., 2010. "First to market: Is technological innovation in new product development profitable in health care industries?," International Journal of Production Economics, Elsevier, vol. 127(1), pages 129-135, September.
    20. Ortega Jimenez, Cesar H. & Machuca, Jose A.D. & Garrido-Vega, Pedro & Filippini, Roberto, 2015. "The pursuit of responsiveness in production environments: From flexibility to reconfigurability," International Journal of Production Economics, Elsevier, vol. 163(C), pages 157-172.
    21. Pan, Mengyang & Chen, Qiong & Xiao, Wenli, 2024. "Antecedents of radical innovation speed from a knowledge network perspective," International Journal of Production Economics, Elsevier, vol. 271(C).
    22. Stefano Denicolai & Antonella Zucchella & Federico Moretti, 2018. "Not So Similar After All: Exploring The Diversity Of Strategic Orientations For Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-33, May.
    23. Stadtherr, Frank & Wouters, Marc, 2021. "Extending target costing to include targets for R&D costs and production investments for a modular product portfolio—A case study," International Journal of Production Economics, Elsevier, vol. 231(C).

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