Brand Building on the Doorstep: The Importance of the First (Physical) Impression
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DOI: 10.1016/j.jretai.2019.12.003
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- Cheng, Andong & Meloy, Margaret G. & Polman, Evan, 2021. "Picking Gifts for Picky People," Journal of Retailing, Elsevier, vol. 97(2), pages 191-206.
- Gopal Das & Shailendra Pratap Jain & Durairaj Maheswaran & Rebecca J. Slotegraaf & Raji Srinivasan, 2021. "Pandemics and marketing: insights, impacts, and research opportunities," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 835-854, September.
- Castillo-Villar, Fernando Rey & Villasante-Arellano, Ana Josefina, 2020. "Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
- Schnurr, Benedikt & Wetzels, Martin, 2020. "The conditional enjoyment-enhancing effect of shipping box aesthetics," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
- Grewal, Dhruv & Gauri, Dinesh K. & Roggeveen, Anne L. & Sethuraman, Raj, 2021. "Strategizing Retailing in the New Technology Era," Journal of Retailing, Elsevier, vol. 97(1), pages 6-12.
- Duong, Quang Huy & Zhou, Li & Meng, Meng & Nguyen, Truong Van & Ieromonachou, Petros & Nguyen, Duy Tiep, 2022. "Understanding product returns: A systematic literature review using machine learning and bibliometric analysis," International Journal of Production Economics, Elsevier, vol. 243(C).
- Grewal, Dhruv & Roggeveen, Anne L., 2020. "Understanding Retail Experiences and Customer Journey Management," Journal of Retailing, Elsevier, vol. 96(1), pages 3-8.
- Britta Frommeyer & Julia Koch & Carla Scagnetti & Manuel Lorenz & Gerhard Schewe, 2024. "Recycled or reusable: A multi‐method assessment of eco‐friendly packaging in online retail," Journal of Industrial Ecology, Yale University, vol. 28(1), pages 100-115, February.
- Jeannot, Florence & Dampérat, Maud & Salvador, Marielle & El Euch Maalej, Mariem & Jongmans, Eline, 2022. "Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences," Journal of Business Research, Elsevier, vol. 146(C), pages 518-539.
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Keywords
Brand experience; Unboxing; Design; packaging; Product returns; Brand equity;All these keywords.
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