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Definition, conceptualization and measurement of consumer-based retailer brand equity

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  • Troiville, Julien
  • Hair, Joe F.
  • Cliquet, Gérard

Abstract

The objective of this research is to develop a measure of consumer-based retailer brand equity. The research process starts with the definition and the conceptualization of the construct and leads to the evaluation of the measure using confirmatory composite analysis. Results suggest retailer brand equity is a second-order reflective-formative construct with eight sub-dimensions that retailers can leverage to enhance the value offered to consumers and consequently to build brand equity. Relevant theoretical and methodological considerations are proposed for academics, and implications for practitioners are summarized to facilitate multiple comparisons and benchmarking strategies across outlets.

Suggested Citation

  • Troiville, Julien & Hair, Joe F. & Cliquet, Gérard, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 73-84.
    • Handle: RePEc:eee:joreco:v:50:y:2019:i:c:p:73-84
    DOI: 10.1016/j.jretconser.2019.04.022
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    9. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    10. Chi Zhang & Douglas W. Vorhies & Wenkai Zhou, 2023. "An integrated model of retail brand equity: the role of consumer shopping experience and shopping value," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 398-413, September.
    11. Belboula, Imène & Ackermann, Claire-Lise, 2021. "Consumer response to service brand physical elements: Using a semantic priming task to explore implicit understanding of service brand meaning," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
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