Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences
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DOI: 10.1016/j.jretconser.2020.102185
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Cited by:
- Kim, Minjeong & Kim, Jung-Hwan & Park, Minjung & Yoo, Jungmin, 2021. "The roles of sensory perceptions and mental imagery in consumer decision-making," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
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Keywords
Multisensory branding; Brand usage; Multisensory sculpture technique; Service sector;All these keywords.
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