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Willingness to pay for organic products on the Serbian market

Author

Listed:
  • Vapa-Tankosic, Jelena
  • Ignjatijevic, Svetlana
  • Kranjac, Mirjana
  • Lekic, Snezana
  • Prodanovic, Radivoj

Abstract

The purpose of the paper is to analyze general information on consumption and socio-demographic variables in relation to the willingness to pay (WTP) for organic products in the Republic of Serbia. The study is based on the survey responses of 398 individuals and the data obtained from the survey was analyzed using the chi-square test. The factors significantly affecting WTP premium prices for organic products include higher disposable household income, older age group, gender, urban surroundings, larger household size and higher educational level. Male and female consumers, living in towns, in a family of up to 4 persons, with higher education, and within the income range of 500-2,000 euro a month would be willing to pay a premium up to 20% once a week for organic products. This paper provides further insight into WTP for organic products among consumers from a developing country.

Suggested Citation

  • Vapa-Tankosic, Jelena & Ignjatijevic, Svetlana & Kranjac, Mirjana & Lekic, Snezana & Prodanovic, Radivoj, 2018. "Willingness to pay for organic products on the Serbian market," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
    • Handle: RePEc:ags:ifaamr:274994
    DOI: 10.22004/ag.econ.274994
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    Cited by:

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    2. Sima Ghazanfari & Ali Firoozzare & Daniela Covino & Flavio Boccia & Nadia Palmieri, 2024. "Exploring Factors Influencing Consumers’ Willingness to Pay Healthy-Labeled Foods at a Premium Price," Sustainability, MDPI, vol. 16(16), pages 1-20, August.
    3. Svetlana Ignjatijević & Jelena Vapa Tankosić & Nemanja Lekić & Duško Petrović & Sandra Brkanlić & Bojan Vapa & Vladimir Tomašević & Nikola Puvača & Radivoj Prodanović & Irena Milojević, 2022. "Agro-Environmental Practices and Business Performance in the Wine Sector," Agriculture, MDPI, vol. 12(2), pages 1-21, February.
    4. Aleksandar Grubor & Nikola Milicevic & Nenad Djokic, 2018. "Serbian Organic Food Consumer Research and Bioeconomy Development," Sustainability, MDPI, vol. 10(12), pages 1-12, December.
    5. Zapucioiu, Luiza, 2021. "Consumption of Organic Products in Romania in 2020," Western Balkan Journal of Agricultural Economics and Rural Development (WBJAERD), Institute of Agricultural Economics, vol. 3(1), June.
    6. Ferreira, Larice Simone de Oliveira & Silveira,Rodrigo Lanna Franco da & Maia, Alexandre Gori, 2024. "Willingness to Pay and Framing Effect: Evidence from Organic Tomatoes," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 12(2), April.
    7. Aleksandra Kowalska & Julia Wojciechowska-Solis & Milena Bieniek & Monika Ratajczyk & Louise Manning, 2023. "Declared non-buyers of organic food: A study of young British and Polish consumer profiles," Ekonomista, Polskie Towarzystwo Ekonomiczne, issue 1, pages 28-50.
    8. Drago Cvijanović & Svetlana Ignjatijević & Jelena Vapa Tankosić & Vojin Cvijanović, 2020. "Do Local Food Products Contribute to Sustainable Economic Development?," Sustainability, MDPI, vol. 12(7), pages 1-18, April.

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