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Can healthy checkout end-caps improve targeted fruit and vegetable purchases? Evidence from grocery and SNAP participant purchases

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  • Payne, Collin
  • Niculescu, Mihai

Abstract

Grocery shoppers face time and attention constraints when shopping that may contribute to decreased purchase and consumption of fruits and vegetables. We created and tested a healthy checkout strategy that made fruits and vegetables both convenient and salient. Specifically, cashiers were trained to suggestive sell pre-packaged, convenient, low-cost, pairs of fruits or vegetables located at the checkout aisle end-cap. Overall and Supplemental Nutrition Assistance Program participant purchases of targeted fruits and vegetables significantly increased within treatment stores and between the treatment stores relative to the control store. A significant decreasing trend in overall produce sales in the control store was found, but not for treatment stores. Further pilot testing of healthy checkout strategies is needed to provide additional evidence of efficacy and to understand better how economically sustainable these strategies are for retailers.

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  • Payne, Collin & Niculescu, Mihai, 2018. "Can healthy checkout end-caps improve targeted fruit and vegetable purchases? Evidence from grocery and SNAP participant purchases," Food Policy, Elsevier, vol. 79(C), pages 318-323.
    • Handle: RePEc:eee:jfpoli:v:79:y:2018:i:c:p:318-323
    DOI: 10.1016/j.foodpol.2018.03.002
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    References listed on IDEAS

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    5. Guthrie, Joanne F. & Frazao, Elizabeth & Andrews, Margaret S. & Smallwood, David M., 2007. "Improving Food Choices-Can Food Stamps Do More?," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-7, May.
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    Cited by:

    1. Makaiko G. Khonje & Matin Qaim, 2019. "Modernization of African Food Retailing and (Un)healthy Food Consumption," Sustainability, MDPI, vol. 11(16), pages 1-18, August.
    2. Lin, Biing-Hwan & Guthrie, Joanne & Smith, Travis, 2023. "Dietary Quality by Food Source and Demographics in the United States, 1977-2018," USDA Miscellaneous 333757, United States Department of Agriculture.
    3. Ladeira, Wagner Junior & de Oliveira Santini, Fernando & Pinto, Diego Costa, 2022. "Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    4. Michael R. Hyman & Alena Kostyk & David Trafimow, 2023. "True Consumer Autonomy: A Formalization and Implications," Journal of Business Ethics, Springer, vol. 183(3), pages 841-863, March.
    5. Allison Karpyn & Kathleen McCallops & Henry Wolgast & Karen Glanz, 2020. "Improving Consumption and Purchases of Healthier Foods in Retail Environments: A Systematic Review," IJERPH, MDPI, vol. 17(20), pages 1-28, October.
    6. Marlijn Huitink & Maartje P. Poelman & Jacob C. Seidell & Lothar D. J. Kuijper & Trynke Hoekstsra & Coosje Dijkstra, 2020. "Can Healthy Checkout Counters Improve Food Purchases? Two Real-Life Experiments in Dutch Supermarkets," IJERPH, MDPI, vol. 17(22), pages 1-14, November.
    7. Henry Wolgast & McKenna M. Halverson & Nicole Kennedy & Isabel Gallard & Allison Karpyn, 2022. "Encouraging Healthier Food and Beverage Purchasing and Consumption: A Review of Interventions within Grocery Retail Settings," IJERPH, MDPI, vol. 19(23), pages 1-17, December.

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