IDEAS home Printed from https://ideas.repec.org/a/eee/jeborg/v164y2019icp1-12.html
   My bibliography  Save this article

Gifts and goals: Behavioral nudges to improve child food choice at school

Author

Listed:
  • Samek, Anya

Abstract

The rising childhood obesity rate calls for interventions aimed at improving food choice. We conducted a field experiment with over 1,400 children to measure the impact of interventions based on two behavioral theories: reciprocity and theories of self-control. We found that unconditional gifts (triggering reciprocity) increased choice of the healthier milk by 15 percentage points. Giving the option to set a goal (an internal commitment device) increased choice of the healthier milk by 10 percentage points. Our results have implications for policy and practice, as low-cost school-based interventions may have an impact on what kids choose to eat and (by extension) on obesity.

Suggested Citation

  • Samek, Anya, 2019. "Gifts and goals: Behavioral nudges to improve child food choice at school," Journal of Economic Behavior & Organization, Elsevier, vol. 164(C), pages 1-12.
    • Handle: RePEc:eee:jeborg:v:164:y:2019:i:c:p:1-12
    DOI: 10.1016/j.jebo.2019.05.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167268119301477
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jebo.2019.05.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Hanks, Andrew S. & Just, David R. & Wansink, Brian, 2012. "Trigger Foods: The Influence of “Irrelevant” Alternatives in School Lunchrooms," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(1), pages 1-10, April.
    2. Ernst Fehr & Georg Kirchsteiger & Arno Riedl, 1993. "Does Fairness Prevent Market Clearing? An Experimental Investigation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 108(2), pages 437-459.
    3. Falk, Armin & Fischbacher, Urs, 2006. "A theory of reciprocity," Games and Economic Behavior, Elsevier, vol. 54(2), pages 293-315, February.
    4. Matthew Rabin & Ted O'Donoghue, 1999. "Doing It Now or Later," American Economic Review, American Economic Association, vol. 89(1), pages 103-124, March.
    5. Armin Falk, 2004. "Charitable Giving as a Gift Exchange – Evidence from a Field Experiment (new title: Gift-Exchange in the Field)," CESifo Working Paper Series 1218, CESifo.
    6. David K. Levine & Drew Fudenberg, 2006. "A Dual-Self Model of Impulse Control," American Economic Review, American Economic Association, vol. 96(5), pages 1449-1476, December.
    7. John A. List & Anya Samek, 2017. "A Field Experiment on the Impact of Incentives on Milk Choice in the Lunchroom," Public Finance Review, , vol. 45(1), pages 44-67, January.
    8. Faruk Gul & Wolfgang Pesendorfer, 2001. "Temptation and Self-Control," Econometrica, Econometric Society, vol. 69(6), pages 1403-1435, November.
    9. Belot, Michèle & James, Jonathan & Nolen, Patrick, 2016. "Incentives and children's dietary choices: A field experiment in primary schools," Journal of Health Economics, Elsevier, vol. 50(C), pages 213-229.
    10. Cox, James C., 2004. "How to identify trust and reciprocity," Games and Economic Behavior, Elsevier, vol. 46(2), pages 260-281, February.
    11. David R. Just & Joseph Price, 2013. "Using Incentives to Encourage Healthy Eating in Children," Journal of Human Resources, University of Wisconsin Press, vol. 48(4), pages 855-872.
    12. repec:mpr:mprres:6257 is not listed on IDEAS
    13. Armin Falk, "undated". "Charitable Giving as a Gift Exchange - Evidence from a Field Experiment," IEW - Working Papers 168, Institute for Empirical Research in Economics - University of Zurich.
    14. Dufwenberg, Martin & Kirchsteiger, Georg, 2004. "A theory of sequential reciprocity," Games and Economic Behavior, Elsevier, vol. 47(2), pages 268-298, May.
    15. Craig Landry & Andreas Lange & John List & Michael Price & Nicholas Rupp, 2011. "The Hidden Benefits of Control: Evidence from a Natural Field Experiment," Natural Field Experiments 00594, The Field Experiments Website.
    16. Craig E. Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2011. "Is There a 'Hidden Cost of Control' in Naturally-Occurring Markets? Evidence from a Natural Field Experiment," NBER Working Papers 17472, National Bureau of Economic Research, Inc.
    17. Fehr, Ernst & Gachter, Simon, 1998. "Reciprocity and economics: The economic implications of Homo Reciprocans1," European Economic Review, Elsevier, vol. 42(3-5), pages 845-859, May.
    18. Hsiaw, Alice, 2013. "Goal-setting and self-control," Journal of Economic Theory, Elsevier, vol. 148(2), pages 601-626.
    19. Sebastian Kube & Michel Andre Marechal & Clemens Puppe, 2012. "The Currency of Reciprocity: Gift Exchange in the Workplace," American Economic Review, American Economic Association, vol. 102(4), pages 1644-1662, June.
    20. Craig E. Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2010. "Is a Donor in Hand Better Than Two in the Bush? Evidence from a Natural Field Experiment," American Economic Review, American Economic Association, vol. 100(3), pages 958-983, June.
    21. Alexander K. Koch & Julia Nafziger, 2011. "Self‐regulation through Goal Setting," Scandinavian Journal of Economics, Wiley Blackwell, vol. 113(1), pages 212-227, March.
    22. Daniel Zizzo, 2010. "Experimenter demand effects in economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 13(1), pages 75-98, March.
    23. Fehr, Ernst & Schmidt, Klaus M., 2006. "The Economics of Fairness, Reciprocity and Altruism - Experimental Evidence and New Theories," Handbook on the Economics of Giving, Reciprocity and Altruism, in: S. Kolm & Jean Mercier Ythier (ed.), Handbook of the Economics of Giving, Altruism and Reciprocity, edition 1, volume 1, chapter 8, pages 615-691, Elsevier.
    24. Sadoff, Sally & Samek, Anya, 2019. "Can interventions affect commitment demand? A field experiment on food choice," Journal of Economic Behavior & Organization, Elsevier, vol. 158(C), pages 90-109.
    25. Uri Gneezy & John A List, 2006. "Putting Behavioral Economics to Work: Testing for Gift Exchange in Labor Markets Using Field Experiments," Econometrica, Econometric Society, vol. 74(5), pages 1365-1384, September.
    26. repec:mpr:mprres:6259 is not listed on IDEAS
    27. Miller, Gabrielle F. & Gupta, Sonam & Kropp, Jaclyn D. & Grogan, Kelly A. & Mathews, Anne, 2016. "The effects of pre-ordering and behavioral nudges on National School Lunch Program participants’ food item selection," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 4-16.
    28. Michael Kosfeld & Armin Falk, 2006. "The Hidden Costs of Control," American Economic Review, American Economic Association, vol. 96(5), pages 1611-1630, December.
    29. Sally Sadoff & Anya Samek & Charles Sprenger, 2015. "Dynamic Inconsistency in Food Choice: Experimental Evidence from a Food Desert," Natural Field Experiments 00417, The Field Experiments Website.
    30. List, John A. & Samek, Anya Savikhin, 2015. "The behavioralist as nutritionist: Leveraging behavioral economics to improve child food choice and consumption," Journal of Health Economics, Elsevier, vol. 39(C), pages 135-146.
    31. David Laibson, 1997. "Golden Eggs and Hyperbolic Discounting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(2), pages 443-478.
    32. repec:ran:wpaper:895 is not listed on IDEAS
    33. Guth, Werner & Schmittberger, Rolf & Schwarze, Bernd, 1982. "An experimental analysis of ultimatum bargaining," Journal of Economic Behavior & Organization, Elsevier, vol. 3(4), pages 367-388, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Toni Mora & Beatriz G. Lopez‐Valcarcel, 2018. "Breakfast choice: An experiment combining a nutritional training workshop targeting adolescents and the promotion of unhealthy products," Health Economics, John Wiley & Sons, Ltd., vol. 27(2), pages 306-319, February.
    2. Carroll, Kathryn A. & Samek, Anya, 2018. "Field experiments on food choice in grocery stores: A ‘how-to’ guide," Food Policy, Elsevier, vol. 79(C), pages 331-340.
    3. Belot, Michèle & James, Jonathan, 2022. "Incentivizing dietary choices among children: Review of experimental evidence," Food Policy, Elsevier, vol. 111(C).
    4. Islam, Asad & Kwon, Sungoh & Masood, Eema & Prakash, Nishith & Sabarwal, Shwetlena & Saraswat, Deepak, 2020. "When Goal-Setting Forges Ahead but Stops Short," GLO Discussion Paper Series 526, Global Labor Organization (GLO).
    5. Nguyen, Trang & de Brauw, Alan & van den Berg, Marrit, 2022. "Sweet or not: Using information and cognitive dissonance to nudge children toward healthier food choices," Economics & Human Biology, Elsevier, vol. 47(C).
    6. Dominic Lemken & Ainslee Erhard & Simone Wahnschafft, 2024. "A choice architect’s guide to the (autonomous) galaxy: a systematic scoping review of nudge intrusiveness in food choices," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    7. Chien‐Yu Lai & John A List & Anya Samek, 2020. "Got Milk? Using Nudges to Reduce Consumption of Added Sugar," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(1), pages 154-168, January.
    8. Herranz-Zarzoso, Noemí & Sabater-Grande, Gerardo, 2018. "Monetary incentives and self-chosen goals in academic performance: An experimental study," International Review of Economics Education, Elsevier, vol. 27(C), pages 34-44.
    9. Mecheva, Margarita de Vries & Rieger, Matthias & Sparrow, Robert & Prafiantini, Erfi & Agustina, Rina, 2021. "Snacks, nudges and asymmetric peer influence: Evidence from food choice experiments with children in Indonesia," Journal of Health Economics, Elsevier, vol. 79(C).
    10. Sule Alan & Seda Ertac & Inci Gumus, 2021. "Does a forward‐looking perspective affect self‐control and the demand for commitment? Results from an educational intervention," Economic Inquiry, Western Economic Association International, vol. 59(4), pages 1533-1546, October.
    11. Fanghella, Valeria & Ploner, Matteo & Tavoni, Massimo, 2021. "Energy saving in a simulated environment: An online experiment of the interplay between nudges and financial incentives," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carroll, Kathryn A. & Samek, Anya, 2018. "Field experiments on food choice in grocery stores: A ‘how-to’ guide," Food Policy, Elsevier, vol. 79(C), pages 331-340.
    2. Dohmen, Thomas, 2014. "Behavioral labor economics: Advances and future directions," Labour Economics, Elsevier, vol. 30(C), pages 71-85.
    3. Stefano DellaVigna, 2009. "Psychology and Economics: Evidence from the Field," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 315-372, June.
    4. Alessandro De Chiara & Ester Manna, 2019. "Delegation with a Reciprocal Agent," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 35(3), pages 651-695.
    5. Charness, Gary & Kuhn, Peter, 2011. "Lab Labor: What Can Labor Economists Learn from the Lab?," Handbook of Labor Economics, in: O. Ashenfelter & D. Card (ed.), Handbook of Labor Economics, edition 1, volume 4, chapter 3, pages 229-330, Elsevier.
    6. Bogliacino, Francesco & Grimalda, Gianluca & Pipke, David, 2021. "Kind or contented? An investigation of the gift exchange hypothesis in a natural field experiment in Colombia," OSF Preprints xmjaq, Center for Open Science.
    7. Koch, Alexander K. & Nafziger, Julia, 2020. "Motivational goal bracketing: An experiment," Journal of Economic Theory, Elsevier, vol. 185(C).
    8. Christian Thoeni & Simon Gaechter, 2011. "Peer Effects and Social Preferences in Voluntary Cooperation," Discussion Papers 2011-09, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    9. Gerard J. Van den Berg & Iris Kesternich & Gerrit Müller & Bettina Siflinger, 2019. "Reciprocity and the Interaction between the Unemployed and the Caseworker," CESifo Working Paper Series 7947, CESifo.
    10. Shchetinin, Oleg, 2009. "Contracting Under Reciprocal Altruism," MPRA Paper 13457, University Library of Munich, Germany.
    11. Maroš Servátka & Steven Tucker & Radovan Vadovič, 2011. "Building Trust—One Gift at a Time," Games, MDPI, vol. 2(4), pages 1-22, September.
    12. Klaus M. Schmidt, 2011. "Social Preferences and Competition," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 43, pages 207-231, August.
    13. Belot, Michèle & James, Jonathan, 2022. "Incentivizing dietary choices among children: Review of experimental evidence," Food Policy, Elsevier, vol. 111(C).
    14. Boosey, Luke & Goerg, Sebastian, 2020. "The timing of discretionary bonuses – effort, signals, and reciprocity," Games and Economic Behavior, Elsevier, vol. 124(C), pages 254-280.
    15. Belianin, A., 2017. "Face to Face to Human Being: Achievements and Challenges of Behavioral Economics," Journal of the New Economic Association, New Economic Association, vol. 34(2), pages 166-175.
    16. Simon Gächter & Esther Kaiser & Manfred Königstein, 2024. "Incentive contracts crowd out voluntary cooperation: Evidence from gift-exchange experiments," Discussion Papers 2024-02, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    17. Brandes, Leif & Franck, Egon, 2012. "Social preferences or personal career concerns? Field evidence on positive and negative reciprocity in the workplace," Journal of Economic Psychology, Elsevier, vol. 33(5), pages 925-939.
    18. Heinrich, Timo & Weimann, Joachim, 2013. "A note on reciprocity and modified dictator games," Economics Letters, Elsevier, vol. 121(2), pages 202-205.
    19. Dhami, Sanjit & Wei, Mengxing & al-Nowaihi, Ali, 2023. "Classical and belief-based gift exchange models: Theory and evidence," Games and Economic Behavior, Elsevier, vol. 138(C), pages 171-196.
    20. Klaus M. Schmidt, 2011. "Social Preferences and Competition," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 43(s1), pages 207-231, August.

    More about this item

    Keywords

    Field experiment; Children; Food choice; Reciprocity; Goal-setting;
    All these keywords.

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jeborg:v:164:y:2019:i:c:p:1-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jebo .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.