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Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets

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  • Corus, Canan
  • Ozanne, Julie L.

Abstract

Corporate practices often affect poor communities in subsistence markets yet these consumers are not always consulted as legitimate stakeholders. Both subsistence communities and firms can benefit from more inclusive and democratic corporate engagement with stakeholders. Toward this end, a deliberative democratic approach to stakeholder engagement is proposed for more equitable exchanges among firms and their stakeholders in subsistence markets. Building participatory spaces can activate marginalized communities to influence constructively the corporate actions that affect their well-being and firms can gain valuable insights for strategic decision making. Four practical methods and applications for improving participation and deliberation are examined and evaluated.

Suggested Citation

  • Corus, Canan & Ozanne, Julie L., 2012. "Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1728-1735.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:12:p:1728-1735
    DOI: 10.1016/j.jbusres.2012.02.014
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    2. Gurău, Călin & Dana, Léo-Paul, 2018. "Environmentally-driven community entrepreneurship: Mapping the link between natural environment, local community and entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 221-231.
    3. MIKULSKIENE Birute & PITRENAITE Birute, 2012. "Requirements for Participatory Framework on Governmental Policy Level," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
    4. Mark Alan Heuer & Usman Khalid & Stefan Seuring, 2020. "Bottoms up: Delivering sustainable value in the base of the pyramid," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1605-1616, March.
    5. Scandelius, Christina & Cohen, Geraldine, 2016. "Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication," Journal of Business Research, Elsevier, vol. 69(9), pages 3487-3499.
    6. Clark, Moira K. & Lages, Cristiana Raquel & Hollebeek, Linda D., 2020. "Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm," Journal of Business Research, Elsevier, vol. 121(C), pages 549-556.
    7. Linda D. Hollebeek & V. Kumar & Rajendra K. Srivastava & Moira K. Clark, 2023. "Moving the stakeholder journey forward," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 23-49, January.
    8. Barić, Andrija & Omazić, Mislav Ante & Aleksić, Ana, 2019. "Corporate Social Responsibility and Stakeholders’ Management of Export Companies in Foreign Markets," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 160-167, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    9. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    10. Scott, Inara, 2017. "A business model for success: Enterprises serving the base of the pyramid with off-grid solar lighting," Renewable and Sustainable Energy Reviews, Elsevier, vol. 70(C), pages 50-55.
    11. Ionel JIANU, 2015. "The Role of Food Companies in Consumer Protection Through the Sustainable Reporting," The Journal of Accounting and Management, Danubius University of Galati, issue 3, pages 75-84, December.
    12. Silvia Biraghi & Rossella Gambetti & Stefania Romenti, 2017. "Stakeholder Engagement beyond the Tension between Idealism and Practical Concerns," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(2), pages 1-14, January.
    13. Ferraris, Alberto & Belyaeva, Zhanna & Bresciani, Stefano, 2020. "The role of universities in the Smart City innovation: Multistakeholder integration and engagement perspectives," Journal of Business Research, Elsevier, vol. 119(C), pages 163-171.
    14. Viglia, Giampaolo & Pera, Rebecca & Bigné, Enrique, 2018. "The determinants of stakeholder engagement in digital platforms," Journal of Business Research, Elsevier, vol. 89(C), pages 404-410.

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