IDEAS home Printed from https://ideas.repec.org/a/kap/jcopol/v39y2016i2d10.1007_s10603-016-9315-y.html
   My bibliography  Save this article

A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

Author

Listed:
  • Joseph L. Scarpaci

    (Center for the Study of Cuban Culture + Economy)

  • Benjamin K. Sovacool

    (University of Sussex
    Aarhus University
    Aarhus University)

  • Ronnie Ballantyne

    (Glasgow Caledonian University
    University of Nice)

Abstract

This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy.

Suggested Citation

  • Joseph L. Scarpaci & Benjamin K. Sovacool & Ronnie Ballantyne, 2016. "A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective," Journal of Consumer Policy, Springer, vol. 39(2), pages 119-140, June.
    • Handle: RePEc:kap:jcopol:v:39:y:2016:i:2:d:10.1007_s10603-016-9315-y
    DOI: 10.1007/s10603-016-9315-y
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10603-016-9315-y
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10603-016-9315-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. ,, 2004. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 20(2), pages 427-429, April.
    2. Fishbein, M. & Hall-Jamieson, K. & Zimmer, E. & Von Haeften, I. & Nabi, R., 2002. "Avoiding the boomerang: Testing the relative effectiveness of antidrug public service announcements before a national campaign," American Journal of Public Health, American Public Health Association, vol. 92(2), pages 238-245.
    3. Rindfleisch, Aric & Burroughs, James E & Denton, Frank, 1997. "Family Structure, Materialism, and Compulsive Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 312-325, March.
    4. Lint Barrage & Eric Chyn & Justine Hastings, 2020. "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," American Economic Journal: Economic Policy, American Economic Association, vol. 12(1), pages 33-61, February.
    5. Veblen, Thorstein, 1904. "Theory of Business Enterprise," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number veblen1904.
    6. ,, 2004. "Problems And Solutions," Econometric Theory, Cambridge University Press, vol. 20(1), pages 223-229, February.
    7. Tor Guimaraes & Kevin Liska, 1995. "Exploring the business benefits of environmental stewardship," Business Strategy and the Environment, Wiley Blackwell, vol. 4(1), pages 9-22, January.
    8. Julie L. Ozanne & Bige Saatcioglu & Canan Corus, 2009. "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing," Post-Print hal-00491678, HAL.
    9. Sandor Czellar & D. Sprott & E. Spangenberg, 2009. "The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale," Post-Print hal-00458392, HAL.
    10. Thomas Leonard, 2008. "Richard H. Thaler, Cass R. Sunstein, Nudge: Improving decisions about health, wealth, and happiness," Constitutional Political Economy, Springer, vol. 19(4), pages 356-360, December.
    11. Julie L. Ozanne & Bige Saatcioglu, 2008. "Participatory Action Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 423-439, March.
    12. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    13. Cass Sunstein, 2015. "Nudges Do Not Undermine Human Agency," Journal of Consumer Policy, Springer, vol. 38(3), pages 207-210, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sovacool, Benjamin K. & Burke, Matthew & Baker, Lucy & Kotikalapudi, Chaitanya Kumar & Wlokas, Holle, 2017. "New frontiers and conceptual frameworks for energy justice," Energy Policy, Elsevier, vol. 105(C), pages 677-691.
    2. Santa, Juana Castro & Drews, Stefan, 2023. "Heuristic processing of green advertising: Review and policy implications," Ecological Economics, Elsevier, vol. 206(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agnieszka Kurdyś-Kujawska & Agnieszka Sompolska-Rzechuła & Joanna Pawłowska-Tyszko & Michał Soliwoda, 2021. "Crop Insurance, Land Productivity and the Environment: A Way forward to a Better Understanding," Agriculture, MDPI, vol. 11(11), pages 1-17, November.
    2. Wenfeng Chi & Yuanyuan Zhao & Wenhui Kuang & Tao Pan & Tu Ba & Jinshen Zhao & Liang Jin & Sisi Wang, 2021. "Impact of Cropland Evolution on Soil Wind Erosion in Inner Mongolia of China," Land, MDPI, vol. 10(6), pages 1-16, June.
    3. Nick Middleton & Utchang Kang, 2017. "Sand and Dust Storms: Impact Mitigation," Sustainability, MDPI, vol. 9(6), pages 1-22, June.
    4. Tarantino, Emanuele & Pavanini, Nicola & Mayordomo, Sergio, 2020. "The Impact of Alternative Forms of Bank Consolidation on Credit Supply and Financial Stability," CEPR Discussion Papers 15069, C.E.P.R. Discussion Papers.
    5. Misbah Haque & Imran Ali, 2016. "Uncertain Environment and Organizational Performance: The Mediating Role of Organizational Innovation," Asian Social Science, Canadian Center of Science and Education, vol. 12(9), pages 124-124, September.
    6. repec:spo:wpmain:info:hdl:2441/2082 is not listed on IDEAS
    7. , & ,, 2015. "Strategy-proofness and efficiency with non-quasi-linear preferences: a characterization of minimum price Walrasian rule," Theoretical Economics, Econometric Society, vol. 10(2), May.
    8. Jesus M. Carro & Alejandra Traferri, 2014. "State Dependence And Heterogeneity In Health Using A Bias‐Corrected Fixed‐Effects Estimator," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 29(2), pages 181-207, March.
    9. Nobuyoshi Yamori & Ayami Kobayashi, 2007. "Wealth Effect Of Public Fund Injections To Ailing Banks: Do Deferred Tax Assets And Auditing Firms Matter?," The Japanese Economic Review, Japanese Economic Association, vol. 58(4), pages 466-483, December.
    10. Vladimir Krivtsov & Brian J. D’Arcy & Alejandro Escribano Sevilla & Scott Arthur & Chris Semple, 2021. "Mitigating Polluted Runoff from Industrial Estates by SUDS Retrofits: Case Studies of Problems and Solutions Co-Designed with a Participatory Approach," Sustainability, MDPI, vol. 13(22), pages 1-24, November.
    11. Werner, Katharina & Graf Lambsdorff, Johann, 2016. "Emotional numbing and lessons learned after a violent conflict - Experimental evidence from Ambon, Indonesia," Passauer Diskussionspapiere, Volkswirtschaftliche Reihe V-74-16, University of Passau, Faculty of Business and Economics.
    12. Wong, Patricia J.Y., 2015. "Eigenvalues of a general class of boundary value problem with derivative-dependent nonlinearity," Applied Mathematics and Computation, Elsevier, vol. 259(C), pages 908-930.
    13. Alexandre Belloni & Mitchell J. Lovett & William Boulding & Richard Staelin, 2012. "Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers," Marketing Science, INFORMS, vol. 31(4), pages 621-636, July.
    14. Janine A. Wright & Richard J. Barker & Matthew R. Schofield & Alain C. Frantz & Andrea E. Byrom & Dianne M. Gleeson, 2009. "Incorporating Genotype Uncertainty into Mark–Recapture-Type Models For Estimating Abundance Using DNA Samples," Biometrics, The International Biometric Society, vol. 65(3), pages 833-840, September.
    15. Ghosal, Sayantan & Thampanishvong, Kannika, 2013. "Does strengthening Collective Action Clauses (CACs) help?," Journal of International Economics, Elsevier, vol. 89(1), pages 68-78.
    16. Radoslav Škapa, 2014. "Formalized Planning and Its Connection With the Development of Reverse Logistics: the Case of Services," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 62(4), pages 749-755.
    17. Rozakis, Stelios, 2011. "Impacts of flatter rates and environmental top-ups in Greece: A novel mathematical modeling approach," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 12(2).
    18. Ying-Jie Li & Dong-Hui Li, 2009. "Truncated regularized Newton method for convex minimizations," Computational Optimization and Applications, Springer, vol. 43(1), pages 119-131, May.
    19. Milan Daus & Katharina Koberger & Kaan Koca & Felix Beckers & Jorge Encinas Fernández & Barbara Weisbrod & Daniel Dietrich & Sabine Ulrike Gerbersdorf & Rüdiger Glaser & Stefan Haun & Hilmar Hofmann &, 2021. "Interdisciplinary Reservoir Management—A Tool for Sustainable Water Resources Management," Sustainability, MDPI, vol. 13(8), pages 1-21, April.
    20. Jörg Fliege & Huifu Xu, 2011. "Stochastic Multiobjective Optimization: Sample Average Approximation and Applications," Journal of Optimization Theory and Applications, Springer, vol. 151(1), pages 135-162, October.
    21. Tong Shu & Xiaoqin Gao & Shou Chen & Shouyang Wang & Kin Keung Lai & Lu Gan, 2016. "Weighing Efficiency-Robustness in Supply Chain Disruption by Multi-Objective Firefly Algorithm," Sustainability, MDPI, vol. 8(3), pages 1-27, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jcopol:v:39:y:2016:i:2:d:10.1007_s10603-016-9315-y. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.