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Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication

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  • Scandelius, Christina
  • Cohen, Geraldine

Abstract

This paper seeks to explore how the concept of strategic ambiguity could have a role in CSR communication to stimulate collaboration with diverse stakeholders. The research is undertaken through a multiple case study in the food and drink value chain in Western Europe.

Suggested Citation

  • Scandelius, Christina & Cohen, Geraldine, 2016. "Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication," Journal of Business Research, Elsevier, vol. 69(9), pages 3487-3499.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:9:p:3487-3499
    DOI: 10.1016/j.jbusres.2016.01.037
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