IDEAS home Printed from https://ideas.repec.org/a/eee/rensus/v70y2017icp50-55.html
   My bibliography  Save this article

A business model for success: Enterprises serving the base of the pyramid with off-grid solar lighting

Author

Listed:
  • Scott, Inara

Abstract

Basic electric service is essential to sustainable development, yet for remote rural areas, connecting to an electric grid can be economically and geographically unfeasible. Firms have sought to bring basic electric service to isolated and impoverished rural areas using off-grid solar lights and solar home systems, but often meet challenges common to base of the pyramid (BOP) markets. This article examines the intersection of theories related to successful business models for enterprises serving the base of the pyramid and studies of off-grid renewable energy enterprises. It identifies relevant and overlapping themes, and creates a framework for a successful business model that includes four primary components: community interaction; partnerships; local capacity building; and addressing barriers unique to the off-grid market, including financing, education, and development of distribution networks.

Suggested Citation

  • Scott, Inara, 2017. "A business model for success: Enterprises serving the base of the pyramid with off-grid solar lighting," Renewable and Sustainable Energy Reviews, Elsevier, vol. 70(C), pages 50-55.
  • Handle: RePEc:eee:rensus:v:70:y:2017:i:c:p:50-55
    DOI: 10.1016/j.rser.2016.11.179
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1364032116309315
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.rser.2016.11.179?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Madhurima Deb, 2013. "An integrated framework to serve the bottom of pyramid," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 11(2), pages 171-186.
    2. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
    3. Alina-Mihaela BABONEA & Monica-Gabriela GHERMAN, 2014. "Public-private partnership in the context of regional development – a solution for renewable energy projects?," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(10(599)), pages 77-88, October.
    4. Oriana Bandiera & Imran Rasul, 2006. "Social Networks and Technology Adoption in Northern Mozambique," Economic Journal, Royal Economic Society, vol. 116(514), pages 869-902, October.
    5. London, Ted & Anupindi, Ravi & Sheth, Sateen, 2010. "Creating mutual value: Lessons learned from ventures serving base of the pyramid producers," Journal of Business Research, Elsevier, vol. 63(6), pages 582-594, June.
    6. Foster, Andrew D & Rosenzweig, Mark R, 1995. "Learning by Doing and Learning from Others: Human Capital and Technical Change in Agriculture," Journal of Political Economy, University of Chicago Press, vol. 103(6), pages 1176-1209, December.
    7. Mainali, Brijesh & Silveira, Semida, 2013. "Alternative pathways for providing access to electricity in developing countries," Renewable Energy, Elsevier, vol. 57(C), pages 299-310.
    8. Rivera-Santos, Miguel & Rufín, Carlos, 2010. "Global village vs. small town: Understanding networks at the Base of the Pyramid," International Business Review, Elsevier, vol. 19(2), pages 126-139, April.
    9. Yadoo, Annabel & Gormally, Alexandra & Cruickshank, Heather, 2011. "Low-carbon off-grid electrification for rural areas in the United Kingdom: Lessons from the developing world," Energy Policy, Elsevier, vol. 39(10), pages 6400-6407, October.
    10. Lahimer, A.A. & Alghoul, M.A. & Yousif, Fadhil & Razykov, T.M. & Amin, N. & Sopian, K., 2013. "Research and development aspects on decentralized electrification options for rural household," Renewable and Sustainable Energy Reviews, Elsevier, vol. 24(C), pages 314-324.
    11. Sakarya, Sema & Bodur, Muzaffer & Yildirim-Öktem, Özlem & Selekler-Göksen, Nisan, 2012. "Social alliances: Business and social enterprise collaboration for social transformation," Journal of Business Research, Elsevier, vol. 65(12), pages 1710-1720.
    12. R. Marshall, 2011. "Conceptualizing the International For-Profit Social Entrepreneur," Journal of Business Ethics, Springer, vol. 98(2), pages 183-198, January.
    13. Chaurey, Akanksha & Krithika, P.R. & Palit, Debajit & Rakesh, Smita & Sovacool, Benjamin K., 2012. "New partnerships and business models for facilitating energy access," Energy Policy, Elsevier, vol. 47(S1), pages 48-55.
    14. van de Walle, Dominique & Ravallion, Martin & Mendiratta, Vibhuti & Koolwal, Gayatri, 2013. "Long-term impacts of household electrification in rural India," Policy Research Working Paper Series 6527, The World Bank.
    15. repec:agr:journl:v:10(599):y:2014:i:10(599):p:77-88 is not listed on IDEAS
    16. Glemarec, Yannick, 2012. "Financing off-grid sustainable energy access for the poor," Energy Policy, Elsevier, vol. 47(S1), pages 87-93.
    17. Pieter Glasbergen, 2007. "Setting the Scene: The Partnership Paradigm in the Making," Chapters, in: Pieter Glasbergen & Frank Biermann & Arthur P.J. Mol (ed.), Partnerships, Governance and Sustainable Development, chapter 1, Edward Elgar Publishing.
    18. Pode, Ramchandra, 2010. "Solution to enhance the acceptability of solar-powered LED lighting technology," Renewable and Sustainable Energy Reviews, Elsevier, vol. 14(3), pages 1096-1103, April.
    19. Rivera-Santos, Miguel & Rufín, Carlos & Kolk, Ans, 2012. "Bridging the institutional divide: Partnerships in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1721-1727.
    20. Sovacool, Benjamin K. & D'Agostino, Anthony L. & Jain Bambawale, Malavika, 2011. "The socio-technical barriers to Solar Home Systems (SHS) in Papua New Guinea: "Choosing pigs, prostitutes, and poker chips over panels"," Energy Policy, Elsevier, vol. 39(3), pages 1532-1542, March.
    21. Hahn, Rüdiger & Gold, Stefan, 2014. "Resources and governance in “base of the pyramid”-partnerships: Assessing collaborations between businesses and non-business actors," Journal of Business Research, Elsevier, vol. 67(7), pages 1321-1333.
    22. Asif, Muhammad & Barua, Dipal, 2011. "Salient features of the Grameen Shakti renewable energy program," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(9), pages 5063-5067.
    23. Corus, Canan & Ozanne, Julie L., 2012. "Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1728-1735.
    24. Akella, A.K. & Saini, R.P. & Sharma, M.P., 2009. "Social, economical and environmental impacts of renewable energy systems," Renewable Energy, Elsevier, vol. 34(2), pages 390-396.
    25. Adkins, Edwin & Eapen, Sandy & Kaluwile, Flora & Nair, Gautam & Modi, Vijay, 2010. "Off-grid energy services for the poor: Introducing LED lighting in the Millennium Villages Project in Malawi," Energy Policy, Elsevier, vol. 38(2), pages 1087-1097, February.
    26. Sekyere, C.K.K. & Forson, F.K. & Akuffo, F.O., 2012. "Technical and economic studies on lighting systems: A case for LED lanterns and CFLs in rural Ghana," Renewable Energy, Elsevier, vol. 46(C), pages 282-288.
    27. ManMohan S. Sodhi & Christopher S. Tang, 2014. "Supply-Chain Research Opportunities with the Poor as Suppliers or Distributors in Developing Countries," Production and Operations Management, Production and Operations Management Society, vol. 23(9), pages 1483-1494, September.
    28. Peter Alstone & Dimitry Gershenson & Daniel M. Kammen, 2015. "Decentralized energy systems for clean electricity access," Nature Climate Change, Nature, vol. 5(4), pages 305-314, April.
    29. Sandeep Goyal & Bruno S. Sergi, 2015. "Creating a formal market ecosystem for base of the pyramid markets - strategic choices for social embeddedness," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 15(1), pages 63-80.
    30. Bhattacharyya, Subhes C., 2006. "Energy access problem of the poor in India: Is rural electrification a remedy?," Energy Policy, Elsevier, vol. 34(18), pages 3387-3397, December.
    31. Van den waeyenberg, Sofie & Hens, Luc, 2012. "Overcoming institutional distance: Expansion to base-of-the-pyramid markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1692-1699.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jeuland, Marc & Babyenda, Peter & Beyene, Abebe & Hinju, Gabriel & Mulwa, Richard & Phillips, Jonathan & Zewdie, Samuel A., 2023. "Barriers to off-grid energy development: Evidence from a comparative survey of private sector energy service providers in Eastern Africa," Renewable Energy, Elsevier, vol. 216(C).
    2. Fuentes González, Fabián & Webb, Janette & Sharmina, Maria & Hannon, Matthew & Braunholtz-Speight, Timothy & Pappas, Dimitrios, 2022. "Local energy businesses in the United Kingdom: Clusters and localism determinants based on financial ratios," Energy, Elsevier, vol. 239(PB).
    3. Hu, Bo & Zhou, P. & Zhang, L.P., 2022. "A digital business model for accelerating distributed renewable energy expansion in rural China," Applied Energy, Elsevier, vol. 316(C).
    4. Harrington, Elise & Athavankar, Ameya & Hsu, David, 2020. "Variation in rural household energy transitions for basic lighting in India," Renewable and Sustainable Energy Reviews, Elsevier, vol. 119(C).
    5. Iwona Bisaga & Priti Parikh & Yacob Mulugetta & Yohannes Hailu, 2019. "The potential of performance targets (imihigo) as drivers of energy planning and extending access to off‐grid energy in rural Rwanda," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 8(1), January.
    6. Victoria Kihlström & Jörgen Elbe, 2021. "Constructing Markets for Solar Energy—A Review of Literature about Market Barriers and Government Responses," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
    7. Wong, Jason Chun Yu & Blankenship, Brian & Harish, S.P. & Urpelainen, Johannes, 2022. "Increasing microsolar technology adoption: Efficacy of vouchers, cash transfers, and microfinance schemes," Energy Economics, Elsevier, vol. 110(C).
    8. Howell, Rachel & van Beers, Cees & Doorn, Neelke, 2018. "Value capture and value creation: The role of information technology in business models for frugal innovations in Africa," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 227-239.
    9. Li, Changsheng & Shen, Bo, 2019. "Accelerating renewable energy electrification and rural economic development with an innovative business model: A case study in China," Energy Policy, Elsevier, vol. 127(C), pages 280-286.
    10. Aman, Sadaf & Seuring, Stefan, 2022. "Interestingly it's innovation: Reviewing sustainability performance management in the base of the pyramid (BoP)," Technovation, Elsevier, vol. 112(C).
    11. Vivien Kizilcec & Priti Parikh & Iwona Bisaga, 2021. "Examining the Journey of a Pay-as-You-Go Solar Home System Customer: A Case Study of Rwanda," Energies, MDPI, vol. 14(2), pages 1-26, January.
    12. Joshi, Lalita & Choudhary, Deepak & Kumar, Praveen & Venkateswaran, Jayendran & Solanki, Chetan S., 2019. "Does involvement of local community ensure sustained energy access? A critical review of a solar PV technology intervention in rural India," World Development, Elsevier, vol. 122(C), pages 272-281.
    13. Rosca, Eugenia & Bendul, Julia C., 2019. "Value chain integration of base of the pyramid consumers: An empirical study of drivers and performance outcomes," International Business Review, Elsevier, vol. 28(1), pages 162-176.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Raja Usman Khalid & Stefan Seuring, 2019. "Analyzing Base-of-the-Pyramid Research from a (Sustainable) Supply Chain Perspective," Journal of Business Ethics, Springer, vol. 155(3), pages 663-686, March.
    2. Andrea Vaona & Natalia Magnani, 2014. "Access to electricity and socio-economic characteristics: panel data evidence from 31 countries," Working Papers 15/2014, University of Verona, Department of Economics.
    3. Addisu A. Lashitew & Somendra Narayan & Eugenia Rosca & Lydia Bals, 2022. "Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda," Journal of Business Ethics, Springer, vol. 178(2), pages 445-466, June.
    4. Ingenbleek, Paul T.M. & Tessema, Workneh Kassa & van Trijp, Hans C.M., 2013. "Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 83-97.
    5. Hahn, Rüdiger & Gold, Stefan, 2014. "Resources and governance in “base of the pyramid”-partnerships: Assessing collaborations between businesses and non-business actors," Journal of Business Research, Elsevier, vol. 67(7), pages 1321-1333.
    6. Tassilo Schuster & Dirk Holtbrügge, 2014. "Benefits of Cross‐sector Partnerships in Markets at the Base of the Pyramid," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 188-203, March.
    7. Mark Alan Heuer & Usman Khalid & Stefan Seuring, 2020. "Bottoms up: Delivering sustainable value in the base of the pyramid," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1605-1616, March.
    8. Simon Joncourt & Heiko Gebauer & Javier Reynoso & Karla Cabrera & Ana Valdes & Katharina Greve, 2019. "Extending the Base-of-the-Pyramid Concept," Service Science, INFORMS, vol. 11(3), pages 241-261, October.
    9. Sommeno, Tigist Woldetsadik & Mersland, Roy & Randøy, Trond, 2024. "The impact of liability of foreignness on performance in hybrid organizations," Journal of International Management, Elsevier, vol. 30(2).
    10. Chirambo, Dumisani, 2016. "Addressing the renewable energy financing gap in Africa to promote universal energy access: Integrated renewable energy financing in Malawi," Renewable and Sustainable Energy Reviews, Elsevier, vol. 62(C), pages 793-803.
    11. Hirmer, Stephanie & Cruickshank, Heather, 2014. "Making the deployment of pico-PV more sustainable along the value chain," Renewable and Sustainable Energy Reviews, Elsevier, vol. 30(C), pages 401-411.
    12. Gupta, Suraksha & Kanungo, Rama Prasad, 2022. "Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment," Journal of Business Research, Elsevier, vol. 148(C), pages 262-276.
    13. Pode, Ramchandra, 2013. "Financing LED solar home systems in developing countries," Renewable and Sustainable Energy Reviews, Elsevier, vol. 25(C), pages 596-629.
    14. Holstenkamp, Lars, 2019. "What do we know about cooperative sustainable electrification in the global South? A synthesis of the literature and refined social-ecological systems framework," Renewable and Sustainable Energy Reviews, Elsevier, vol. 109(C), pages 307-320.
    15. Howell, Rachel & van Beers, Cees & Doorn, Neelke, 2018. "Value capture and value creation: The role of information technology in business models for frugal innovations in Africa," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 227-239.
    16. Varsha Khandker, 2023. "Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept," Management Review Quarterly, Springer, vol. 73(3), pages 1151-1178, September.
    17. Urpelainen, Johannes & Yoon, Semee, 2017. "Can product demonstrations create markets for sustainable energy technology? A randomized controlled trial in rural India," Energy Policy, Elsevier, vol. 109(C), pages 666-675.
    18. Jorge A. Rodríguez & Cristina Giménez Thomsen & Daniel Arenas & Mark Pagell, 2016. "NGOs’ Initiatives to Enhance Social Sustainability in the Supply Chain: Poverty Alleviation through Supplier Development Programs," Journal of Supply Chain Management, Institute for Supply Management, vol. 52(3), pages 83-108, July.
    19. Michael D. van der Merwe & Sara S. Grobbelaar & Cornelius S. L. Schutte & Konrad H. von Leipzig, 2018. "Toward an Enterprise Growth Framework for Entering the Base of the Pyramid Market: A Systematic Review," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 1-34, August.
    20. Kelsey M. Taylor & Eugenia Rosca, 2023. "Sink, swim, or drift: How social enterprises use supply chain social capital to balance tensions between impact and viability," Journal of Supply Chain Management, Institute for Supply Management, vol. 59(2), pages 62-86, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:rensus:v:70:y:2017:i:c:p:50-55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/600126/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.