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The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing

Author

Listed:
  • Julie L. Ozanne

    (R.B. Pamplin College of Business - Virginia Polytechnic Institute and State University [Blacksburg])

  • Bige Saatcioglu

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Canan Corus

    (Tobin College of Business - St. John's University)

Abstract

Urgent social problems increasingly arise at the intersection of the interests of business leaders, policy makers, and consumers. The authors argue that deliberative democracy offers a fruitful approach for understanding marketing¿s impact on society by revealing the complex and often conflicting network of interests among stakeholders. Deliberative methods hold promise for easing constraints on civic engagement and increasing consumer empowerment. The authors explore the historical and philosophical underpinnings of deliberative democracy. Specifically, they evaluate popular methods and applications of deliberative democracy and examine the implications for public policy and marketing.

Suggested Citation

  • Julie L. Ozanne & Bige Saatcioglu & Canan Corus, 2009. "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing," Post-Print hal-00491678, HAL.
    • Handle: RePEc:hal:journl:hal-00491678
    DOI: 10.1509/jppm.28.1.29
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    Citations

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    Cited by:

    1. MIKULSKIENE Birute & PITRENAITE Birute, 2012. "Requirements for Participatory Framework on Governmental Policy Level," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
    2. Mingers, John, 2011. "Soft OR comes of age--but not everywhere!," Omega, Elsevier, vol. 39(6), pages 729-741, December.
    3. Martina Hutton & Canan Corus & Joshua Dorsey & Elizabeth Minton & Caroline Roux & Christopher P. Blocker & Jonathan Z. Zhang, 2022. "Getting real about consumer poverty: Deep processes for transformative action," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1332-1355, September.
    4. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    5. Corus, Canan & Ozanne, Julie L., 2012. "Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets," Journal of Business Research, Elsevier, vol. 65(12), pages 1728-1735.
    6. Sandra Moog & André Spicer & Steffen Böhm, 2015. "The Politics of Multi-Stakeholder Initiatives: The Crisis of the Forest Stewardship Council," Journal of Business Ethics, Springer, vol. 128(3), pages 469-493, May.
    7. Cristina Neesham & Jun Gu, 2015. "Strengthening Moral Judgment: A Moral Identity-Based Leverage Strategy in Business Ethics Education," Journal of Business Ethics, Springer, vol. 131(3), pages 527-534, October.
    8. Joseph L. Scarpaci & Benjamin K. Sovacool & Ronnie Ballantyne, 2016. "A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective," Journal of Consumer Policy, Springer, vol. 39(2), pages 119-140, June.

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