IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v176y2024ics0148296324001176.html
   My bibliography  Save this article

How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement

Author

Listed:
  • Gupta, Samrat
  • Deodhar, Swanand J.
  • Tiwari, Amit Anand
  • Gupta, Manjul
  • Mariani, Marcello

Abstract

This study examines how the causal patterns of consumers’ engagement and experts’ external engagement are associated with their online evaluation of movies. To this end, this study identifies the interplay of two dimensions (personal and interactive engagement) of consumers’ engagement and external engagement in their evaluation of movies and offers four propositions. This study utilizes fuzzy-set qualitative comparative analysis (fsQCA) on an original dataset of 264 movies released during 2018–2021 to test these propositions. Findings indicate seven configurations of consumers’ engagement behavior and external engagement that explain high movie ratings. This study presents fresh insights into how two dimensions of consumer engagement behavior and external engagement combine to explain movie ratings better. The findings accentuate the importance of synergies between dimensions of consumer engagement behavior and external engagement in driving the evaluation of movies.

Suggested Citation

  • Gupta, Samrat & Deodhar, Swanand J. & Tiwari, Amit Anand & Gupta, Manjul & Mariani, Marcello, 2024. "How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement," Journal of Business Research, Elsevier, vol. 176(C).
    • Handle: RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324001176
    DOI: 10.1016/j.jbusres.2024.114613
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296324001176
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2024.114613?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Fang, Jiaming & Shao, Yunfei & Wen, Chao, 2016. "Transactional quality, relational quality, and consumer e-loyalty: Evidence from SEM and fsQCA," International Journal of Information Management, Elsevier, vol. 36(6), pages 1205-1217.
    2. Victor Ginsburgh & Sheila Weyers, 1999. "On the Perceived Quality of Movies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 23(4), pages 269-283, November.
    3. Phung, Minh Tuan & Ly, Pham Thi Minh & Nguyen, Tin Trung, 2019. "The effect of authenticity perceptions and brand equity on brand choice intention," Journal of Business Research, Elsevier, vol. 101(C), pages 726-736.
    4. Huarng, Kun-Huang, 2016. "Qualitative analysis with structural associations," Journal of Business Research, Elsevier, vol. 69(11), pages 5187-5191.
    5. Kristine de Valck & Roberts V. Kozinets & Andrea C. Wojnicki & Sarah J.S. Wilner, 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," Post-Print hal-00458424, HAL.
    6. Gupta, Manjul & Esmaeilzadeh, Pouyan & Uz, Irem & Tennant, Vanesa M., 2019. "The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy," Journal of Business Research, Elsevier, vol. 97(C), pages 20-29.
    7. Frank M. Schneider & Emese Domahidi & Felix Dietrich, 2020. "What Is Important When We Evaluate Movies? Insights from Computational Analysis of Online Reviews," Media and Communication, Cogitatio Press, vol. 8(3), pages 153-163.
    8. Ragin, Charles C., 2000. "Fuzzy-Set Social Science," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9780226702773, December.
    9. Feifei Jiang & Xiaoying Zheng & Di Fan & Pengxiang Zhang & Sali Li, 2021. "The Sharing Economy and Business Model Design: A Configurational Approach," Journal of Management Studies, Wiley Blackwell, vol. 58(4), pages 949-976, June.
    10. Pappas, Ilias O. & Papavlasopoulou, Sofia & Mikalef, Patrick & Giannakos, Michail N., 2020. "Identifying the combinations of motivations and emotions for creating satisfied users in SNSs: An fsQCA approach," International Journal of Information Management, Elsevier, vol. 53(C).
    11. Gerda Gemser & Martine Oostrum & Mark Leenders, 2007. "The impact of film reviews on the box office performance of art house versus mainstream motion pictures," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(1), pages 43-63, March.
    12. Woodside, Arch G., 2014. "Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities," Journal of Business Research, Elsevier, vol. 67(12), pages 2495-2503.
    13. Singh, Sonika & Swait, Joffre, 2017. "Channels for search and purchase: Does mobile Internet matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 123-134.
    14. Sang Ho Kim & Namkee Park & Seung Hyun Park, 2013. "Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success," Journal of Media Economics, Taylor & Francis Journals, vol. 26(2), pages 98-114, June.
    15. Calder, Bobby J. & Malthouse, Edward C. & Schaedel, Ute, 2009. "An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 23(4), pages 321-331.
    16. Israr Qureshi & Babita Bhatt & Samrat Gupta & Amit Anand Tiwari, 2022. "Introduction to the Role of Information and Communication Technologies in Polarization," Springer Books, in: Israr Qureshi & Babita Bhatt & Samrat Gupta & Amit Anand Tiwari (ed.), Causes and Symptoms of Socio-Cultural Polarization, pages 1-23, Springer.
    17. Samrat Gupta & Gaurav Jain & Amit Anand Tiwari, 2023. "Polarised social media discourse during COVID-19 pandemic: evidence from YouTube," Behaviour and Information Technology, Taylor & Francis Journals, vol. 42(2), pages 227-248, January.
    18. Skarmeas, Dionysis & Leonidou, Constantinos N. & Saridakis, Charalampos, 2014. "Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis," Journal of Business Research, Elsevier, vol. 67(9), pages 1796-1805.
    19. Fei Peng & Lili Kang & Sajid Anwar & Xue Li, 2019. "Star power and box office revenues: evidence from China," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(2), pages 247-278, June.
    20. Margherita Pagani & Alessandra Mirabello, 2011. "The influence of personal and social interactive engagement in social TV websites," Post-Print hal-02313091, HAL.
    21. Francis Lee, 2009. "Cultural discount of cinematic achievement: the academy awards and U.S. movies’ East Asian box office," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(4), pages 239-263, November.
    22. Sayantan Ghosh Dastidar & Caroline Elliott, 2020. "The Indian film industry in a changing international market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(1), pages 97-116, March.
    23. Swanand J. Deodhar & Samrat Gupta, 2023. "The Impact of Social Reputation Features in Innovation Tournaments: Evidence from a Natural Experiment," Information Systems Research, INFORMS, vol. 34(1), pages 178-193, March.
    24. Gupta, Manjul & Uz, Irem & Esmaeilzadeh, Pouyan & Noboa, Fabrizio & Mahrous, Abeer A. & Kim, Eojina & Miranda, Graça & Tennant, Vanesa M. & Chung, Sean & Azam, Akbar & Peters, Anicia & Iraj, Hamideh &, 2018. "Do cultural norms affect social network behavior inappropriateness? A global study," Journal of Business Research, Elsevier, vol. 85(C), pages 10-22.
    25. Pappas, Ilias O. & Woodside, Arch G., 2021. "Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing," International Journal of Information Management, Elsevier, vol. 58(C).
    26. Jun Pang & Angela Xia Liu & Peter N. Golder, 2022. "Critics’ conformity to consumers in movie evaluation," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 864-887, July.
    27. Gaurav Jain & Snehanshu Suman & Samrat Gupta & Amit Anand Tiwari, 2022. "Media Bias and Bollywood: An Untold Story," Springer Books, in: Israr Qureshi & Babita Bhatt & Samrat Gupta & Amit Anand Tiwari (ed.), Causes and Symptoms of Socio-Cultural Polarization, pages 211-229, Springer.
    28. Pappas, Ilias O. & Kourouthanassis, Panos E. & Giannakos, Michail N. & Chrissikopoulos, Vassilios, 2016. "Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions," Journal of Business Research, Elsevier, vol. 69(2), pages 794-803.
    29. Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
    30. Christer Thrane, 2018. "Do expert reviews affect the decision to see motion pictures in movie theatres? An experimental approach," Applied Economics, Taylor & Francis Journals, vol. 50(28), pages 3066-3075, June.
    31. repec:ucp:bkecon:9780226702766 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Emily Bacon & Michael D. Williams & Gareth H. Davies, 2023. "On the Combinatory Nature of Knowledge Transfer Conditions: A Mixed Method Assessment," Information Systems Frontiers, Springer, vol. 25(3), pages 1039-1061, June.
    2. Bigerna, Simona & D'Errico, Maria Chiara & Polinori, Paolo, 2022. "Understanding the green-growth: which pathways cities undertake in their climate programs," MPRA Paper 114156, University Library of Munich, Germany.
    3. López-Cabarcos, M. Ángeles & Piñeiro-Chousa, Juan & Quiñoá-Piñeiro, Lara & López-Pérez, M. Luisa, 2024. "Water and waste management strategies as drivers of the financial performance of food companies," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    4. Chen, Xiayu & Shen, Junya & Wei, Shaobo, 2023. "What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    5. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    6. Pappas, Nikolaos & Papatheodorou, Andreas, 2017. "Tourism and the refugee crisis in Greece: Perceptions and decision-making of accommodation providers," Tourism Management, Elsevier, vol. 63(C), pages 31-41.
    7. Yanan Li & Sid Terason, 2023. "Configuring the Pattern of Sustainable Tourism Development as Affected by the Construction of a High-Speed Railway System," SAGE Open, , vol. 13(3), pages 21582440231, July.
    8. Marie Romuald Pouka Pouka & Viviane Ondoua Biwolé, 2024. "Does causal analysis improve the understanding of entrepreneurial support for SME performance?," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-15, December.
    9. Hanne Knight & Mohamed Yacine Haddoud & Phil Megicks, 2022. "Determinants of corporate sustainability message sharing on social media: A configuration approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 633-647, February.
    10. Jang, Hyunmi & Haddoud, Mohamed Yacine & Roh, Saeyeon & Onjewu, Adah-Kole Emmanuel & Choi, Taeeun, 2023. "Implementing smart factory: A fuzzy-set analysis to uncover successful paths," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    11. René Vásquez-Ordóñez, Luis & Lassala, Carlos & Ulrich, Klaus & Ribeiro-Navarrete, Samuel, 2023. "Efficiency factors in the financing of renewable energy projects through crowdlending," Journal of Business Research, Elsevier, vol. 155(PB).
    12. Xue, Jinjie & Yuan, Hongping & Shi, Benshan, 2016. "Investigating partners' opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges," Journal of Business Research, Elsevier, vol. 69(12), pages 6067-6078.
    13. Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachen, Sheen, 2023. "Affective commitment recipes for wine clubs: Value goes beyond the vine," Journal of Business Research, Elsevier, vol. 157(C).
    14. Romero-Castro, Noelia & Piñeiro-Chousa, Juan & Pérez-Pico, Ada, 2021. "Dealing with heterogeneity and complexity in the analysis of the willingness to invest in community renewable energy in rural areas," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    15. Tran, Cong Duc & Nguyen, Tin Trung, 2021. "Health vs. privacy? The risk-risk tradeoff in using COVID-19 contact-tracing apps," Technology in Society, Elsevier, vol. 67(C).
    16. Drăgan, George Bogdan & Vasilache, Raluca Oana & Schin, George Cristian, 2020. "Exploring eco-label industry actors’ perceptions on the capabilities of a forthcoming multiple project management software – An fsQCA approach," Journal of Business Research, Elsevier, vol. 115(C), pages 281-288.
    17. Sascha Kraus & Domingo Ribeiro-Soriano & Miriam Schüssler, 2018. "Fuzzy-set qualitative comparative analysis (fsQCA) in entrepreneurship and innovation research – the rise of a method," International Entrepreneurship and Management Journal, Springer, vol. 14(1), pages 15-33, March.
    18. Abed Mahmoudian & Saeed Sadeghi Boroujerdi & Yong Jae Ko & Vahid Delshab, 2024. "The Impact of Perceived Team Reputation on Team Identification in the Context of European Football League Teams," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 70-85, February.
    19. Shao, Zhucheng, 2024. "From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    20. Yu, Tiffany Hui-Kuang & Huarng, Kun-Huang, 2023. "Configural analysis of GII’s internal structure," Journal of Business Research, Elsevier, vol. 154(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324001176. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.