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Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success

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  • Sang Ho Kim
  • Namkee Park
  • Seung Hyun Park

Abstract

This study examines the impact of online word of mouth (WOM) and expert reviews on movies' box office revenues, both in the U.S. domestic market and in the international markets. Using a sample of 169 movies released in 2008, the study discovered that the frequency of online WOM and the valence rating of expert reviews were significant factors for box office outcomes in the domestic market. The study also found that only the frequency of online WOM was a significant factor in the international markets. The findings suggest that online WOM and expert reviews play a critical role in moviegoers' consumption behavior in the age of the Internet and social media.

Suggested Citation

  • Sang Ho Kim & Namkee Park & Seung Hyun Park, 2013. "Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success," Journal of Media Economics, Taylor & Francis Journals, vol. 26(2), pages 98-114, June.
    • Handle: RePEc:taf:jmedec:v:26:y:2013:i:2:p:98-114
    DOI: 10.1080/08997764.2013.785551
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    Cited by:

    1. Christopher S. Brunt & Amanda S. King & John T. King, 2020. "The influence of user-generated content on video game demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 44(1), pages 35-56, March.
    2. repec:jso:coejss:v:8:y:2019:i:2:p:292.305 is not listed on IDEAS
    3. Gaenssle Sophia & Budzinski Oliver & Astakhova Daria, 2018. "Conquering the Box Office: Factors Influencing Success of International Movies in Russia," Review of Network Economics, De Gruyter, vol. 17(4), pages 245-266, December.
    4. repec:jso:coejss:v:8:y:2019:i:2:p:169.188 is not listed on IDEAS
    5. Ayat Mazin Almahmoud, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 169-188, April.
    6. Ao Shen & Peng Wang & Yongyuan Ma, 2022. "When crowding‐in and when crowding‐out? The boundary conditions on the relationship between negative online reviews and online sales," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2016-2032, September.
    7. Li-Chen Cheng & Chi-Lun Huang, 2020. "Exploring contextual factors from consumer reviews affecting movie sales: an opinion mining approach," Electronic Commerce Research, Springer, vol. 20(4), pages 807-832, December.
    8. Almahmoud, Ayat Mazin, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," MPRA Paper 93252, University Library of Munich, Germany.
    9. Marchand, André & Hennig-Thurau, Thorsten & Wiertz, Caroline, 2017. "Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 336-354.
    10. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    11. Yuan-Lin Hsu & Wen-Jhan Jane, 2016. "Bidirectional Causality for Word of Mouth and the Movie Box Office: An Empirical Investigation of Panel Data," Journal of Media Economics, Taylor & Francis Journals, vol. 29(3), pages 139-152, July.
    12. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.
    13. Gupta, Samrat & Deodhar, Swanand J. & Tiwari, Amit Anand & Gupta, Manjul & Mariani, Marcello, 2024. "How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement," Journal of Business Research, Elsevier, vol. 176(C).
    14. Chou, Yuntsai & Lin, Wei, 2024. "Blockbuster or Flop? Effects of Social Media on the Chinese Film Market," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302460, International Telecommunications Society (ITS).
    15. Divakaran, Pradeep Kumar Ponnamma & Xiong, Jie, 2022. "Eliciting brand association networks: A new method using online community data," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    16. Pradeep Kumar Ponnamma Divakaran & Jie Xiong, 2022. "Eliciting brand association networks: A new method using online community data," Post-Print hal-03700393, HAL.

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