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Media Bias and Bollywood: An Untold Story

In: Causes and Symptoms of Socio-Cultural Polarization

Author

Listed:
  • Gaurav Jain

    (Indian Institute of Management Ahmedabad)

  • Snehanshu Suman

    (Indian Institute of Management Ahmedabad)

  • Samrat Gupta

    (Indian Institute of Management Ahmedabad)

  • Amit Anand Tiwari

    (Indian Institute of Management Ahmedabad)

Abstract

It may not be hyperbole that the news media can create or destroy a celebrity in today’s world. Media bias can influence public opinion and perception towards topics that are critical to our society. When such issues or controversies are related to celebrities followed by millions of people, any distortion of facts to suit a particular agenda engenders a bitter debate on social media, making the society further polarized. Our study identifies media bias in the key Indian news outlets, based on the online articles published on their portals on major controversies in the entertainment domain, particularly Bollywood (Bollywood is the common name given to the Indian Hindi film industry, primarily based out of Mumbai, India). Further, we segment these media outlets based on the sentiments exhibited across these articles to identify ideological similarities between the prominent media houses. Our findings suggest that while a few media outlets don’t display a consistent bias, two distinct clusters of media outlets that have consistently opposing biases emerge. Our observation is essential for the users to understand and consume their news from media houses that display contrasting biases while reporting on Bollywood celebrities’ controversies. Our work helps in understanding that if users follow only the channels exhibiting similar bias; they are likely to unknowingly adopt the same prejudice, making them further polarized towards or against the celebrity.

Suggested Citation

  • Gaurav Jain & Snehanshu Suman & Samrat Gupta & Amit Anand Tiwari, 2022. "Media Bias and Bollywood: An Untold Story," Springer Books, in: Israr Qureshi & Babita Bhatt & Samrat Gupta & Amit Anand Tiwari (ed.), Causes and Symptoms of Socio-Cultural Polarization, pages 211-229, Springer.
    • Handle: RePEc:spr:sprchp:978-981-16-5268-4_9
    DOI: 10.1007/978-981-16-5268-4_9
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    Cited by:

    1. Gupta, Samrat & Deodhar, Swanand J. & Tiwari, Amit Anand & Gupta, Manjul & Mariani, Marcello, 2024. "How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement," Journal of Business Research, Elsevier, vol. 176(C).

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