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The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy

Author

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  • Gupta, Manjul
  • Esmaeilzadeh, Pouyan
  • Uz, Irem
  • Tennant, Vanesa M.

Abstract

This study examines the role of cultural values on individuals' intention to rent out and rent products in peer-to-peer exchanges. We collected survey data from participants in eleven countries - China, India, Jamaica, Namibia, Pakistan, the Philippines, Russia, South Korea, Turkey, the United Kingdom, and the United States. Our findings provide evidence that, while both collectivism and masculinism positively affect individuals' intention to rent out and rent products, uncertainty avoidance significantly discourages individuals from renting out their products to others. We also find that the product category significantly affects renting out and renting intentions of individuals using peer-to-peer exchanges.

Suggested Citation

  • Gupta, Manjul & Esmaeilzadeh, Pouyan & Uz, Irem & Tennant, Vanesa M., 2019. "The effects of national cultural values on individuals' intention to participate in peer-to-peer sharing economy," Journal of Business Research, Elsevier, vol. 97(C), pages 20-29.
    • Handle: RePEc:eee:jbrese:v:97:y:2019:i:c:p:20-29
    DOI: 10.1016/j.jbusres.2018.12.018
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    References listed on IDEAS

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    Keywords

    Sharing economy; P2P; National culture; Hofstede; Uber; Airbnb;
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