UNRAVEL-ing gnarly knots: A path for researching market-entangled wicked social problems
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DOI: 10.1016/j.jbusres.2022.01.092
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- Paolo Franco, 2023. "Older consumers and technology: A critical systematic literature review," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 92-121, June.
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Keywords
Wicked problems; Social problems; Market systems; Macro-social marketing; Gun violence; Grand challenges;All these keywords.
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