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Bringing institutional theory to marketing: Taking stock and future research directions

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  • Ben Slimane, Karim
  • Chaney, Damien
  • Humphreys, Ashlee
  • Leca, Bernard

Abstract

This Special Issue's aim is to take stock of the existing research in marketing that refers to institutional theory and provide insights on how extending dialogue can further enrich marketing research as well as provide new insights for institutional theory. Reviewing the existing literature and the published articles in this Special Issue allows to isolate limitations and to point to four directions for future research.

Suggested Citation

  • Ben Slimane, Karim & Chaney, Damien & Humphreys, Ashlee & Leca, Bernard, 2019. "Bringing institutional theory to marketing: Taking stock and future research directions," Journal of Business Research, Elsevier, vol. 105(C), pages 389-394.
    • Handle: RePEc:eee:jbrese:v:105:y:2019:i:c:p:389-394
    DOI: 10.1016/j.jbusres.2019.06.042
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    3. Christian H. Koch, 2020. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 27(5), pages 593-606, September.
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    6. Patel, Pankaj C. & Oghazi, Pejvak & Arunachalam, S., 2023. "Does consumer privacy act influence firm performance in the retail industry? Evidence from a US state-level law change," Journal of Business Research, Elsevier, vol. 162(C).
    7. Valentin Clemens & Christopher Albert Sabel & Johann Nils Foege & Stephan Nüesch, 2022. "System Design Choice in the Sharing Economy: How Different Institutional Logics Drive Consumer Perception and Consumers’ Intention to Use Sharing Systems," Schmalenbach Journal of Business Research, Springer, vol. 74(2), pages 201-234, June.
    8. Suvi Nenonen & Kaj Storbacka, 2021. "Market-shaping: navigating multiple theoretical perspectives," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 336-353, December.
    9. Lourenção, Marina & de Moura Engracia Giraldi, Janaina & de Oliveira, Jorge Henrique Caldeira, 2020. "Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness," Annals of Tourism Research, Elsevier, vol. 84(C).
    10. Laurianne Schmitt & Eric Casenave & Jessie Pallud, 2021. "Salespeople's work toward the institutionalization of social selling practices," Post-Print hal-03868903, HAL.
    11. Huff, Aimee Dinnin & Barnhart, Michelle, 2022. "UNRAVEL-ing gnarly knots: A path for researching market-entangled wicked social problems," Journal of Business Research, Elsevier, vol. 144(C), pages 717-727.
    12. Breidbach, Christoph F. & Tana, Silviana, 2021. "Betting on Bitcoin: How social collectives shape cryptocurrency markets," Journal of Business Research, Elsevier, vol. 122(C), pages 311-320.
    13. Jafari, Aliakbar & Aly, Marwa & Doherty, Anne Marie, 2022. "An analytical review of market system dynamics in consumer culture theory research: Insights from the sociology of markets," Journal of Business Research, Elsevier, vol. 139(C), pages 1261-1274.
    14. Christian H. Koch, 0. "Brands as activists: The Oatly case," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-14.
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