IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v122y2021icp534-566.html
   My bibliography  Save this article

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Author

Listed:
  • Lim, Weng Marc
  • Yap, Sheau-Fen
  • Makkar, Marian

Abstract

The proliferation of home sharing in the extant marketing and tourism literature has only been accelerated in recent times due to the emergence of the sharing economy. This paper contends that it is now an opportune time to pursue a stock take of existing knowledge in order to guide future marketing and tourism research on home sharing. Therefore, the goal of this paper is to review and propose an agenda for home sharing from a marketing and tourism perspective. Through a framework-based systematic review, this paper offers an organized, retrospective view of the antecedents, decisions, and outcomes (ADO) of home sharing in marketing and tourism. The paper also provides a snapshot on the theories, contexts, and methods (TCM) employed to gain this understanding before concluding with a discussion on the extant knowledge gaps and the ways in which these gaps could be addressed through pertinent ideas for future marketing and tourism research on home sharing.

Suggested Citation

  • Lim, Weng Marc & Yap, Sheau-Fen & Makkar, Marian, 2021. "Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?," Journal of Business Research, Elsevier, vol. 122(C), pages 534-566.
    • Handle: RePEc:eee:jbrese:v:122:y:2021:i:c:p:534-566
    DOI: 10.1016/j.jbusres.2020.08.051
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296320305622
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2020.08.051?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Martins, Antje & Riordan, Tyler & Dolnicar, Sara, 2020. "A post-COVID-19 model of tourism and hospitality workforce resilience," SocArXiv 4quga, Center for Open Science.
    2. Huang, Dan & Coghlan, Alexandra & Jin, Xin, 2020. "Understanding the drivers of Airbnb discontinuance," Annals of Tourism Research, Elsevier, vol. 80(C).
    3. Vallaster, Christine & Kraus, Sascha & Merigó Lindahl, José M. & Nielsen, Annika, 2019. "Ethics and entrepreneurship: A bibliometric study and literature review," Journal of Business Research, Elsevier, vol. 99(C), pages 226-237.
    4. John Hulland & Mark B. Houston, 2020. "Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 351-359, May.
    5. Justin Paul & Gurmeet Singh, 2017. "The 45 years of foreign direct investment research: Approaches, advances and analytical areas," The World Economy, Wiley Blackwell, vol. 40(11), pages 2512-2527, November.
    6. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    7. Justin Paul & Gabriel R. G. Benito, 2018. "A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(1), pages 90-115, January.
    8. Tang, Ryan W. & Buckley, Peter J., 2020. "Host country risk and foreign ownership strategy: Meta-analysis and theory on the moderating role of home country institutions," International Business Review, Elsevier, vol. 29(4).
    9. Canabal, Anne & White III, George O., 2008. "Entry mode research: Past and future," International Business Review, Elsevier, vol. 17(3), pages 267-284, June.
    10. Song, Haiyan & Xie, Karen & Park, Jinah & Chen, Wei, 2020. "Impact of accommodation sharing on tourist attractions," Annals of Tourism Research, Elsevier, vol. 80(C).
    11. Ert, Eyal & Fleischer, Aliza, 2019. "The evolution of trust in Airbnb: A case of home rental," Annals of Tourism Research, Elsevier, vol. 75(C), pages 279-287.
    12. Jonas Foehr & Claas Christian Germelmann, 2020. "Alexa, Can I Trust You? Exploring Consumer Paths to Trust in Smart Voice-Interaction Technologies," Journal of the Association for Consumer Research, University of Chicago Press, vol. 5(2), pages 181-205.
    13. Robert W. Palmatier & Mark B. Houston & John Hulland, 2018. "Review articles: purpose, process, and structure," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 1-5, January.
    14. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    15. Yang, Yang & Mao, Zhenxing, 2020. "Location advantages of lodging properties: A comparison between hotels and Airbnb units in an urban environment," Annals of Tourism Research, Elsevier, vol. 81(C).
    16. Brochado, Ana & Troilo, Michael & Shah, Aditya, 2017. "Airbnb customer experience: Evidence of convergence across three countries," Annals of Tourism Research, Elsevier, vol. 63(C), pages 210-212.
    17. Michael Gusenbauer, 2019. "Google Scholar to overshadow them all? Comparing the sizes of 12 academic search engines and bibliographic databases," Scientometrics, Springer;Akadémiai Kiadó, vol. 118(1), pages 177-214, January.
    18. Gutiérrez, Javier & García-Palomares, Juan Carlos & Romanillos, Gustavo & Salas-Olmedo, María Henar, 2017. "The eruption of Airbnb in tourist cities: Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona," Tourism Management, Elsevier, vol. 62(C), pages 278-291.
    19. Schmid, David & Morschett, Dirk, 2020. "Decades of research on foreign subsidiary divestment: What do we really know about its antecedents?," International Business Review, Elsevier, vol. 29(4).
    20. Xie, En & Reddy, K.S. & Liang, Jie, 2017. "Country-specific determinants of cross-border mergers and acquisitions: A comprehensive review and future research directions," Journal of World Business, Elsevier, vol. 52(2), pages 127-183.
    21. Mody, Makarand & Suess, Courtney & Dogru, Tarik, 2019. "Not in my backyard? Is the anti-Airbnb discourse truly warranted?," Annals of Tourism Research, Elsevier, vol. 74(C), pages 198-203.
    22. Zhu, Yunxia & Cheng, Mingming & Wang, Jie & Ma, Laikun & Jiang, Ruochen, 2019. "The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective," Annals of Tourism Research, Elsevier, vol. 75(C), pages 308-321.
    23. Joseph F. Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Kai Oliver Thiele, 2017. "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 616-632, September.
    24. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
    25. Dolnicar, Sara & Zare, Samira, 2020. "COVID19 and Airbnb – Disrupting the Disruptor," Annals of Tourism Research, Elsevier, vol. 83(C).
    26. Hui Li & Kannan Srinivasan, 2019. "Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels," Marketing Science, INFORMS, vol. 38(3), pages 365-391, May.
    27. Andrew Stewart & Jim Stanford, 2017. "Regulating work in the gig economy: What are the options?," The Economic and Labour Relations Review, , vol. 28(3), pages 420-437, September.
    28. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    29. Hajibaba, Homa & Dolnicar, Sara, 2017. "Substitutable by peer-to-peer accommodation networks?," Annals of Tourism Research, Elsevier, vol. 66(C), pages 185-188.
    30. Adamiak, Czesław, 2018. "Mapping Airbnb supply in European cities," Annals of Tourism Research, Elsevier, vol. 71(C), pages 67-71.
    31. Rosado-Serrano, Alexander & Paul, Justin & Dikova, Desislava, 2018. "International franchising: A literature review and research agenda," Journal of Business Research, Elsevier, vol. 85(C), pages 238-257.
    32. Randle, Melanie & Dolnicar, Sara, 2019. "Enabling people with impairments to use Airbnb," Annals of Tourism Research, Elsevier, vol. 76(C), pages 278-289.
    33. Fernandez, Karen V., 2019. "Critically reviewing literature: A tutorial for new researchers," Australasian marketing journal, Elsevier, vol. 27(3), pages 187-196.
    34. Cheng, Mingming & Zhang, Guojie, 2019. "When Western hosts meet Eastern guests: Airbnb hosts' experience with Chinese outbound tourists," Annals of Tourism Research, Elsevier, vol. 75(C), pages 288-303.
    35. Paul, Justin & Criado, Alex Rialp, 2020. "The art of writing literature review: What do we know and what do we need to know?," International Business Review, Elsevier, vol. 29(4).
    36. Karlsson, Logi & Kemperman, Astrid & Dolnicar, Sara, 2017. "May I sleep in your bed? Getting permission to book," Annals of Tourism Research, Elsevier, vol. 62(C), pages 1-12.
    37. David Moher & Alessandro Liberati & Jennifer Tetzlaff & Douglas G Altman & The PRISMA Group, 2009. "Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-6, July.
    38. Irem Önder & Christian Weismayer & Ulrich Gunter, 2019. "Spatial price dependencies between the traditional accommodation sector and the sharing economy," Tourism Economics, , vol. 25(8), pages 1150-1166, December.
    39. Paul, Justin & Parthasarathy, Sundar & Gupta, Parul, 2017. "Exporting challenges of SMEs: A review and future research agenda," Journal of World Business, Elsevier, vol. 52(3), pages 327-342.
    40. Shuqair, Saleh & Pinto, Diego Costa & Mattila, Anna S., 2019. "Benefits of authenticity: Post-failure loyalty in the sharing economy," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    41. Lim, Weng Marc, 2018. "Demystifying neuromarketing," Journal of Business Research, Elsevier, vol. 91(C), pages 205-220.
    42. ., 2017. "Buyer power: its definition and measurement," Chapters, in: Competition Policy and the Control of Buyer Power, chapter 3, pages 38-78, Edward Elgar Publishing.
    43. Pera, Rebecca & Viglia, Giampaolo & Grazzini, Laura & Dalli, Daniele, 2019. "When empathy prevents negative reviewing behavior," Annals of Tourism Research, Elsevier, vol. 75(C), pages 265-278.
    44. Donthu, Naveen & Kumar, Satish & Pattnaik, Debidutta, 2020. "Forty-five years of Journal of Business Research: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 1-14.
    45. Muller, Eitan, 2020. "Delimiting disruption: Why Uber is disruptive, but Airbnb is not," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 43-55.
    46. Dabić, Marina & Vlačić, Bozidar & Paul, Justin & Dana, Leo-Paul & Sahasranamam, Sreevas & Glinka, Beata, 2020. "Immigrant entrepreneurship: A review and research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 25-38.
    47. Grimmer, Louise & Vorobjovas-Pinta, Oskaras & Massey, Maria, 2019. "Regulating, then deregulating Airbnb: The unique case of Tasmania (Australia)," Annals of Tourism Research, Elsevier, vol. 75(C), pages 304-307.
    48. Kahiya, Eldrede T., 2018. "Five decades of research on export barriers: Review and future directions," International Business Review, Elsevier, vol. 27(6), pages 1172-1188.
    49. Farmaki, Anna & Christou, Prokopis & Saveriades, Alexis, 2020. "A Lefebvrian analysis of Airbnb space," Annals of Tourism Research, Elsevier, vol. 80(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Paul, Justin & Criado, Alex Rialp, 2020. "The art of writing literature review: What do we know and what do we need to know?," International Business Review, Elsevier, vol. 29(4).
    2. Tueanrat, Yanika & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Going on a journey: A review of the customer journey literature," Journal of Business Research, Elsevier, vol. 125(C), pages 336-353.
    3. Mandler, Timo & Sezen, Burcu & Chen, Jieke & Özsomer, Ayşegül, 2021. "Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 416-435.
    4. Srivastava, Saurabh & Singh, Shiwangi & Dhir, Sanjay, 2020. "Culture and International business research: A review and research agenda," International Business Review, Elsevier, vol. 29(4).
    5. Halder, Deepa & Pradhan, Debasis & Roy Chaudhuri, Himadri, 2021. "Forty-five years of celebrity credibility and endorsement literature: Review and learnings," Journal of Business Research, Elsevier, vol. 125(C), pages 397-415.
    6. Khlystova, Olena & Kalyuzhnova, Yelena & Belitski, Maksim, 2022. "The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 139(C), pages 1192-1210.
    7. Dolnicar, Sara, 2019. "A review of research into paid online peer-to-peer accommodation," Annals of Tourism Research, Elsevier, vol. 75(C), pages 248-264.
    8. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
    9. (Daisy) Lyu, Jing & Krasonikolakis, Ioannis & Vrontis, Demetris, 2022. "A systematic literature review of store atmosphere in alternative retail commerce channels," Journal of Business Research, Elsevier, vol. 153(C), pages 412-427.
    10. Baliga, Ashwin J. & Chawla, Vaibhav & Sunder M, Vijaya & Ganesh, L.S. & Sivakumaran, Bharadhwaj, 2021. "Service Failure and Recovery in B2B Markets – A Morphological Analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 763-781.
    11. Kajol, K. & Singh, Ranjit & Paul, Justin, 2022. "Adoption of digital financial transactions: A review of literature and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    12. Dabić, Marina & Vlačić, Bozidar & Paul, Justin & Dana, Leo-Paul & Sahasranamam, Sreevas & Glinka, Beata, 2020. "Immigrant entrepreneurship: A review and research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 25-38.
    13. Billore, Soniya & Anisimova, Tatiana, 2021. "Panic buying research: A systematic literature review and future research agenda," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue Early Vie.
    14. Haddoud, Mohamed Yacine & Onjewu, Adah-Kole Emmanuel & Nowiński, Witold & Jones, Paul, 2021. "The determinants of SMEs’ export entry: A systematic review of the literature," Journal of Business Research, Elsevier, vol. 125(C), pages 262-278.
    15. Varsha P S & Amrita Chakraborty & Arpan Kumar Kar, 2024. "How to Undertake an Impactful Literature Review: Understanding Review Approaches and Guidelines for High-impact Systematic Literature Reviews," South Asian Journal of Business and Management Cases, , vol. 13(1), pages 18-35, April.
    16. Billore, Soniya & Anisimova, Tatiana & Vrontis, Demetris, 2023. "Self-regulation and goal-directed behavior: A systematic literature review, public policy recommendations, and research agenda," Journal of Business Research, Elsevier, vol. 156(C).
    17. Gupta, Parul & Chauhan, Sumedha, 2021. "Firm capabilities and export performance of small firms: A meta-analytical review," European Management Journal, Elsevier, vol. 39(5), pages 558-576.
    18. Huang, Dan & Coghlan, Alexandra & Jin, Xin, 2020. "Understanding the drivers of Airbnb discontinuance," Annals of Tourism Research, Elsevier, vol. 80(C).
    19. Paul, Justin & Feliciano-Cestero, María M., 2021. "Five decades of research on foreign direct investment by MNEs: An overview and research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 800-812.
    20. Ben Jabeur, Sami & Ballouk, Hossein & Ben Arfi, Wissal & Sahut, Jean-Michel, 2023. "Artificial intelligence applications in fake review detection: Bibliometric analysis and future avenues for research," Journal of Business Research, Elsevier, vol. 158(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:122:y:2021:i:c:p:534-566. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.