IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v125y2021icp397-415.html
   My bibliography  Save this article

Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Author

Listed:
  • Halder, Deepa
  • Pradhan, Debasis
  • Roy Chaudhuri, Himadri

Abstract

Celebrity credibility constitutes a significant portion of the celebrity brand endorsement literature. While this field of research is mature with a rich history of 45 years, it lacks a bibliometric analysis that traces its evolution. We address this gap by conducting a structured and bibliometric review of the literature. Through this hybrid review, we highlight the most cited articles, authors, journals, theories, methodologies, and sub-research themes in this body of knowledge. Our findings demonstrate that this research area is inter-disciplinary and significantly influences research within and beyond the business context. We identify a shift in credibility literature towards the digital media context. Further, this review indicates that a comprehensive sub-discipline of celebrity endorsement underlies the evolved literature of brand communication. Finally, we present an antecedent-consequence framework of source credibility. We conclude with theoretical contributions, managerial implications, and future research propositions using the Theory, Method, and Context (TMC) framework.

Suggested Citation

  • Halder, Deepa & Pradhan, Debasis & Roy Chaudhuri, Himadri, 2021. "Forty-five years of celebrity credibility and endorsement literature: Review and learnings," Journal of Business Research, Elsevier, vol. 125(C), pages 397-415.
    • Handle: RePEc:eee:jbrese:v:125:y:2021:i:c:p:397-415
    DOI: 10.1016/j.jbusres.2020.12.031
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296320308602
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2020.12.031?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Susanna Hornig Priest, 2008. "North American audiences for news of emerging technologies: Canadian and US responses to bio- and nanotechnologies," Journal of Risk Research, Taylor & Francis Journals, vol. 11(7), pages 877-889, October.
    2. Chung, Namho & Han, Heejeong, 2017. "The relationship among tourists' persuasion, attachment and behavioral changes in social media," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 370-380.
    3. Vallaster, Christine & Kraus, Sascha & Merigó Lindahl, José M. & Nielsen, Annika, 2019. "Ethics and entrepreneurship: A bibliometric study and literature review," Journal of Business Research, Elsevier, vol. 99(C), pages 226-237.
    4. Justin Paul & Gurmeet Singh, 2017. "The 45 years of foreign direct investment research: Approaches, advances and analytical areas," The World Economy, Wiley Blackwell, vol. 40(11), pages 2512-2527, November.
    5. Yoo, Chul Woo & Goo, Jahyun & Huang, C. Derrick & Nam, Kichan & Woo, Mina, 2017. "Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 330-341.
    6. Stephanie Watts Sussman & Wendy Schneier Siegal, 2003. "Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption," Information Systems Research, INFORMS, vol. 14(1), pages 47-65, March.
    7. Stacey Baxter & Jasmina Ilicic & Alicia Kulczynski, 2015. "What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility," Marketing Letters, Springer, vol. 26(4), pages 525-534, December.
    8. Leong, Siew Meng, 1989. "A Citation Analysis of the Journal of Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(4), pages 492-497, March.
    9. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    10. Paul, Justin & Criado, Alex Rialp, 2020. "The art of writing literature review: What do we know and what do we need to know?," International Business Review, Elsevier, vol. 29(4).
    11. Jung, Jae Min & Kellaris, James J., 2006. "Responsiveness to authority appeals among young French and American consumers," Journal of Business Research, Elsevier, vol. 59(6), pages 735-744, June.
    12. Gunawan, Dedy Darsono & Huarng, Kun-Huang, 2015. "Viral effects of social network and media on consumers’ purchase intention," Journal of Business Research, Elsevier, vol. 68(11), pages 2237-2241.
    13. Halliday, Sue Vaux, 2016. "User-generated content about brands: Understanding its creators and consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 137-144.
    14. Canabal, Anne & White III, George O., 2008. "Entry mode research: Past and future," International Business Review, Elsevier, vol. 17(3), pages 267-284, June.
    15. Dzikowski, Piotr, 2018. "A bibliometric analysis of born global firms," Journal of Business Research, Elsevier, vol. 85(C), pages 281-294.
    16. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    17. Filieri, Raffaele & Alguezaui, Salma & McLeay, Fraser, 2015. "Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth," Tourism Management, Elsevier, vol. 51(C), pages 174-185.
    18. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
    19. Gotlieb, Jerry B. & Sarel, Dan, 1991. "Effects of price advertisements on perceived quality and purchase intentions," Journal of Business Research, Elsevier, vol. 22(3), pages 195-210, May.
    20. Yuhei Inoue & Aubrey Kent, 2012. "Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations," Sport Management Review, Taylor & Francis Journals, vol. 15(3), pages 330-344, July.
    21. Felix Martin & Fu Tao-Peng, 2017. "Morality matters? Consumer identification with celebrity endorsers in China," Asian Business & Management, Palgrave Macmillan, vol. 16(4), pages 272-289, December.
    22. Lafferty, Barbara A., 2007. "The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility," Journal of Business Research, Elsevier, vol. 60(5), pages 447-453, May.
    23. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    24. João J. M. Ferreira & Fernando A. F. Ferreira & Cristina I. M. A. S. Fernandes & Marjan S. Jalali & Mário L. Raposo & Carla S. Marques, 2016. "What do we [not] know about technology entrepreneurship research?," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 713-733, September.
    25. Muhammad Sohaib & Peng Hui & Umair Akram, 2018. "Impact of eWOM and risk-taking in gender on purchase intentions: evidence from Chinese social media," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 10(2), pages 101-122.
    26. Danvila-del-Valle, Ignacio & Estévez-Mendoza, Carlos & Lara, Francisco J., 2019. "Human resources training: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 101(C), pages 627-636.
    27. Newell, Stephen J. & Goldsmith, Ronald E., 2001. "The development of a scale to measure perceived corporate credibility," Journal of Business Research, Elsevier, vol. 52(3), pages 235-247, June.
    28. Zhi Shen & Francisco Puig & Justin Paul, 2017. "Foreign Market Entry Mode Research: A Review and Research Agenda," The International Trade Journal, Taylor & Francis Journals, vol. 31(5), pages 429-456, October.
    29. Yuan, Chun Lin & Kim, Juran & Kim, Sang Jin, 2016. "Parasocial relationship effects on customer equity in the social media context," Journal of Business Research, Elsevier, vol. 69(9), pages 3795-3803.
    30. Kurtis G. Fuellhart & Amy K. Glasmeier, 2003. "Acquisition, assessment and use of business information by small- and medium-sized businesses: a demand perspective," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 15(3), pages 229-252, July.
    31. Veasna, Sou & Wu, Wann-Yih & Huang, Chu-Hsin, 2013. "The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image," Tourism Management, Elsevier, vol. 36(C), pages 511-526.
    32. Johannes Knoll & Jörg Matthes, 2017. "The effectiveness of celebrity endorsements: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 55-75, January.
    33. Rosado-Serrano, Alexander & Paul, Justin & Dikova, Desislava, 2018. "International franchising: A literature review and research agenda," Journal of Business Research, Elsevier, vol. 85(C), pages 238-257.
    34. Patzer, Gordon L., 1983. "Source credibility as a function of communicator physical attractiveness," Journal of Business Research, Elsevier, vol. 11(2), pages 229-241, June.
    35. Hur, Kyungsuk & Kim, Taegoo Terry & Karatepe, Osman M. & Lee, Gyehee, 2017. "An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers," Tourism Management, Elsevier, vol. 63(C), pages 170-178.
    36. Berry, Tanya R. & Spence, John C. & Plotnikoff, Ronald C. & Bauman, Adrian & McCargar, Linda & Witcher, Chad & Clark, Marianne & Stolp, Sean, 2009. "A mixed methods evaluation of televised health promotion advertisements targeted at older adults," Evaluation and Program Planning, Elsevier, vol. 32(3), pages 278-288, August.
    37. Smithson, Michael, 1999. "Conflict Aversion: Preference for Ambiguity vs Conflict in Sources and Evidence," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(3), pages 179-198, September.
    38. McCracken, Grant, 1989. "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 310-321, December.
    39. Brinol, Pablo & Petty, Richard E & Tormala, Zakary L, 2004. "Self-Validation of Cognitive Responses to Advertisements," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(4), pages 559-573, March.
    40. Schoemaker, Paul J H, 1982. "The Expected Utility Model: Its Variants, Purposes, Evidence and Limitations," Journal of Economic Literature, American Economic Association, vol. 20(2), pages 529-563, June.
    41. Gurzki, Hannes & Woisetschläger, David M., 2017. "Mapping the luxury research landscape: A bibliometric citation analysis," Journal of Business Research, Elsevier, vol. 77(C), pages 147-166.
    42. Stremersch, S. & Camacho, N.M.A. & Vanneste, S. & Verniers, I.W.J., 2014. "Unraveling Scientific Impact," ERIM Report Series Research in Management ERS-2014-014-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    43. Dabić, Marina & Vlačić, Bozidar & Paul, Justin & Dana, Leo-Paul & Sahasranamam, Sreevas & Glinka, Beata, 2020. "Immigrant entrepreneurship: A review and research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 25-38.
    44. Filieri, Raffaele, 2015. "What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM," Journal of Business Research, Elsevier, vol. 68(6), pages 1261-1270.
    45. Praveen K. Kopalle & João L. Assunção, 2000. "When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(6), pages 223-241.
    46. Yuhei Inoue & Aubrey Kent, 2014. "A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior," Journal of Business Ethics, Springer, vol. 121(4), pages 621-633, June.
    47. Tseng, Shun-Yao & Wang, Ching-Nan, 2016. "Perceived risk influence on dual-route information adoption processes on travel websites," Journal of Business Research, Elsevier, vol. 69(6), pages 2289-2296.
    48. Bronner, Fred & de Hoog, Robert, 2016. "Travel websites: Changing visits, evaluations and posts," Annals of Tourism Research, Elsevier, vol. 57(C), pages 94-112.
    49. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
    50. Dina Mayzlin, 2006. "Promotional Chat on the Internet," Marketing Science, INFORMS, vol. 25(2), pages 155-163, 03-04.
    51. Donthu, Naveen & Kumar, Satish & Pattnaik, Debidutta, 2020. "Forty-five years of Journal of Business Research: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 1-14.
    52. Nitin Mehta & Xinlei (Jack) Chen & Om Narasimhan, 2008. "Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions," Marketing Science, INFORMS, vol. 27(3), pages 334-355, 05-06.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chelsea L. Woods, 2022. "Extinguishing a Fictional Fire: Responding to Emotional and Misinformed Audiences," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 239-252, November.
    2. Gong, Heming & Bian, Xuemei & Zheng, Chundong, 2024. "Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement: A cue diagnosticity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    3. Li, Yaoqi & Liu, Biqiang & Xie, Lishan, 2022. "Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments," Journal of Business Research, Elsevier, vol. 150(C), pages 553-566.
    4. Oğuzhan Öztürk & Rıdvan Kocaman & Dominik K. Kanbach, 2024. "How to design bibliometric research: an overview and a framework proposal," Review of Managerial Science, Springer, vol. 18(11), pages 3333-3361, November.
    5. Waku Ogiso & Hiroaki Funahashi & Yoshiyuki Mano, 2022. "Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?," Social Sciences, MDPI, vol. 11(8), pages 1-18, August.
    6. Corina Pelau & Puiu Nistoreanu & Laura Lazar & Ruxandra Badescu, 2022. "Celebrity vs. Product: A Neuroscientific Approach to the Distractors in Food Advertising for Sustainable Marketing," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    7. Barbosa, Belém & Añaña, Edar, 2023. "The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    8. Kittur, Prathamesh & Agarwal, Shailja, 2024. "Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships," Journal of Business Research, Elsevier, vol. 180(C).
    9. Teresa Borges-Tiago, Maria & Santiago, Joanna & Tiago, Flavio, 2023. "Mega or macro social media influencers: Who endorses brands better?," Journal of Business Research, Elsevier, vol. 157(C).
    10. Boukis, Achilleas, 2023. "Storytelling in initial coin offerings: Attracting investment or gaining referrals?," Journal of Business Research, Elsevier, vol. 160(C).
    11. Ritesh Jain & Edwina Luck & Shane Mathews & Lisa Schuster, 2022. "Creating Persuasive Environmental Communicators: Spokescharacters as Endorsers in Promoting Sustainable Behaviors," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    12. Li, Huajun & Lei, Yueqiu & Zhou, Qi & Yuan, Hong, 2023. "Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    13. Adel A. Al-Wugayan, 2023. "Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 369-391, June.
    14. Chang, Jung-Hua & Chen, Jyun-Yu, 2022. "Let the sports endorser speak: Combination of endorser type, color, and copy," Journal of Business Research, Elsevier, vol. 144(C), pages 939-950.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lim, Weng Marc & Yap, Sheau-Fen & Makkar, Marian, 2021. "Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?," Journal of Business Research, Elsevier, vol. 122(C), pages 534-566.
    2. Tueanrat, Yanika & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Going on a journey: A review of the customer journey literature," Journal of Business Research, Elsevier, vol. 125(C), pages 336-353.
    3. Khlystova, Olena & Kalyuzhnova, Yelena & Belitski, Maksim, 2022. "The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 139(C), pages 1192-1210.
    4. Baliga, Ashwin J. & Chawla, Vaibhav & Sunder M, Vijaya & Ganesh, L.S. & Sivakumaran, Bharadhwaj, 2021. "Service Failure and Recovery in B2B Markets – A Morphological Analysis," Journal of Business Research, Elsevier, vol. 131(C), pages 763-781.
    5. Bhukya, Ramulu & Paul, Justin, 2023. "Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review," Journal of Business Research, Elsevier, vol. 162(C).
    6. Srivastava, Saurabh & Singh, Shiwangi & Dhir, Sanjay, 2020. "Culture and International business research: A review and research agenda," International Business Review, Elsevier, vol. 29(4).
    7. Paul, Justin & Criado, Alex Rialp, 2020. "The art of writing literature review: What do we know and what do we need to know?," International Business Review, Elsevier, vol. 29(4).
    8. Ben Jabeur, Sami & Ballouk, Hossein & Ben Arfi, Wissal & Sahut, Jean-Michel, 2023. "Artificial intelligence applications in fake review detection: Bibliometric analysis and future avenues for research," Journal of Business Research, Elsevier, vol. 158(C).
    9. Elvira Ismagilova & Emma L. Slade & Nripendra P. Rana & Yogesh K. Dwivedi, 2020. "The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis," Information Systems Frontiers, Springer, vol. 22(5), pages 1203-1226, October.
    10. Gricelda Herrera-Franco & Néstor Montalván-Burbano & Carlos Mora-Frank & Lady Bravo-Montero, 2021. "Scientific Research in Ecuador: A Bibliometric Analysis," Publications, MDPI, vol. 9(4), pages 1-34, December.
    11. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    12. Prerna Garg & Anoop Pandey, 2023. "Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents," Business Perspectives and Research, , vol. 11(1), pages 11-27, January.
    13. Paul, Justin & Feliciano-Cestero, María M., 2021. "Five decades of research on foreign direct investment by MNEs: An overview and research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 800-812.
    14. John, Surej P. & De'Villiers, Rouxelle, 2020. "Elaboration of marketing communication through visual media: An empirical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    15. Dabić, Marina & Vlačić, Bozidar & Paul, Justin & Dana, Leo-Paul & Sahasranamam, Sreevas & Glinka, Beata, 2020. "Immigrant entrepreneurship: A review and research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 25-38.
    16. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    17. Billore, Soniya & Anisimova, Tatiana, 2021. "Panic buying research: A systematic literature review and future research agenda," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue Early Vie.
    18. Waku Ogiso & Hiroaki Funahashi & Yoshiyuki Mano, 2022. "Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?," Social Sciences, MDPI, vol. 11(8), pages 1-18, August.
    19. Tandon, Anushree & Kaur, Puneet & Mäntymäki, Matti & Dhir, Amandeep, 2021. "Blockchain applications in management: A bibliometric analysis and literature review," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    20. Ali Katebi & Mohammad Hossain HajiZadeh & Ali Bordbar & Amir Masoud Salehi, 2022. "The Relationship Between “Job Satisfaction” and “Job Performance”: A Meta-analysis," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 23(1), pages 21-42, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:125:y:2021:i:c:p:397-415. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.