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The Paradox of Controversial Innovation: Insights From the Rise of Impressionism

Author

Listed:
  • Hélène Delacour

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Bernard Leca

    (ESSEC Business School)

Abstract

his article considers the strategies developed by a coalition of innovators and supporters to contribute to the consecration of a controversial innovation that transgresses the established codes. It does so through the analysis of Impressionism (1874–1900) that provoked a dramatic shift from classical to modern art. The case study suggests that such consecration can be achieved while claiming the distinctiveness of the controversial innovation, instead of toning it down. The findings reveal the importance of distributed strategies developed by loosely coordinated coalition members. More specifically, they point to simultaneous, and potentially contradictory, strategies: strategies aimed to enforce the distinctiveness of this controversial innovation, and strategies aimed to extend support for it, insisting that contradictory tensions between those strategies can prove useful in achieving consecration. Overall, the article contributes to research on the consecration of controversial innovations, as well as to the literature on framing and brokerage.

Suggested Citation

  • Hélène Delacour & Bernard Leca, 2017. "The Paradox of Controversial Innovation: Insights From the Rise of Impressionism," Post-Print hal-02511853, HAL.
    • Handle: RePEc:hal:journl:hal-02511853
    DOI: 10.1177/0170840616663237
    as

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    Citations

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    Cited by:

    1. Seigner, Benedikt David Christian & Milanov, Hana & Lundmark, Erik & Shepherd, Dean A., 2023. "Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media," Journal of Business Venturing, Elsevier, vol. 38(2).
    2. Ben Slimane, Karim & Chaney, Damien & Humphreys, Ashlee & Leca, Bernard, 2019. "Bringing institutional theory to marketing: Taking stock and future research directions," Journal of Business Research, Elsevier, vol. 105(C), pages 389-394.
    3. Yuliya Snihur & Llewellyn D. W. Thomas & Raghu Garud & Nelson Phillips, 2022. "Entrepreneurial Framing: A Literature Review and Future Research Directions," Entrepreneurship Theory and Practice, , vol. 46(3), pages 578-606, May.
    4. Sophie Michel, 2020. "Collaborative institutional work to generate alternative food systems," Post-Print hal-03693596, HAL.
    5. Liesbeth Strooper & Erwin Dekker, 2024. "Why the Impressionists did not create Impressionism," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 48(2), pages 171-198, June.
    6. Williams, Christopher & Spielmann, Nathalie, 2019. "Institutional pressures and international market orientation in SMEs: Insights from the French wine industry," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    7. Samdanis, Marios & Lee, Soo Hee, 2019. "Uncertainty, strategic sensemaking and organisational failure in the art market: What went wrong with LVMH's investment in Phillips auctioneers?," Journal of Business Research, Elsevier, vol. 98(C), pages 475-488.

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