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Who benefits from corporate social responsibility? Reciprocity in the presence of social incentives and self-selection

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  • Briscese, Guglielmo
  • Feltovich, Nick
  • Slonim, Robert L.

Abstract

Firms can donate a share of profits to charity as a form of corporate social responsibility (CSR). Recent experiments have found that such initiatives can induce higher effort by workers, generating benefits for both sides of the labour market. We design a novel version of the gift-exchange game to account for self-selection, and find that wages remain the most effective incentive to attract and motivate workers, with corporate donations playing a smaller role than previously suggested. We also show that firms substitute donations to charity with lower wage offers, keeping their profits constant but reducing workers' earnings. Initiatives of corporate philanthropy can thus be marginally beneficial for firms, but considerably costly for workers.

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  • Briscese, Guglielmo & Feltovich, Nick & Slonim, Robert L., 2021. "Who benefits from corporate social responsibility? Reciprocity in the presence of social incentives and self-selection," Games and Economic Behavior, Elsevier, vol. 126(C), pages 288-304.
  • Handle: RePEc:eee:gamebe:v:126:y:2021:i:c:p:288-304
    DOI: 10.1016/j.geb.2021.01.005
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    Cited by:

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    3. Ye Sang & Eunkyoung Han, 2023. "A win‐win way for corporate and stakeholders to achieve sustainable development: Corporate social responsibility value co‐creation scale development and validation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1177-1190, May.
    4. Hopp, Daniel & Süß, Karolin, 2024. "How altruistic is indirect reciprocity? — Evidence from gift-exchange games in the lab," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 108(C).
    5. Tomomi Yamane & Shinji Kaneko, 2021. "What Motivates Stakeholders to Demand Corporate Social Responsibility: A Survey Experiment," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    6. Ackfeld, Viola & Ockenfels, Axel, 2021. "Do people intervene to make others behave prosocially?," Games and Economic Behavior, Elsevier, vol. 128(C), pages 58-72.
    7. Samreen Hamid & Asif Saeed & Umar Farooq & Faisal Alnori, 2022. "A Bibliometric Retrospection of CSR from the Lens of Finance and Economics: Towards Sustainable Development," Sustainability, MDPI, vol. 14(24), pages 1-25, December.
    8. Jones, Daniel B. & Tonin, Mirco & Vlassopoulos, Michael & Winichakul, K. Pun, 2023. "Paying for what kind of performance? Performance pay, multitasking, and sorting in mission-oriented jobs," Games and Economic Behavior, Elsevier, vol. 142(C), pages 480-507.

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    More about this item

    Keywords

    Gift exchange; Reciprocity; Corporate philanthropy; Self-selection;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • M52 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects

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