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The effects of internal marketing strategies on the organizational culture of secondary public schools

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  • Thomaidou Pavlidou, Christina
  • Efstathiades, Andreas

Abstract

•Internal Marketing (IM) significantly and positively affects public schools’ organizational culture.•IM positively affects the existing clan culture and learning culture of the schools.•Non-financial incentives and empowerment strategies positively affect the schools’ organizational culture.•Communication within the school staff results to higher security and sense of stability for teachers.•Empowering Head of departments will enhance the schools’ organizational culture.

Suggested Citation

  • Thomaidou Pavlidou, Christina & Efstathiades, Andreas, 2021. "The effects of internal marketing strategies on the organizational culture of secondary public schools," Evaluation and Program Planning, Elsevier, vol. 84(C).
    • Handle: RePEc:eee:epplan:v:84:y:2021:i:c:s0149718920301981
    DOI: 10.1016/j.evalprogplan.2020.101894
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    References listed on IDEAS

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    1. George, William R., 1990. "Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level," Journal of Business Research, Elsevier, vol. 20(1), pages 63-70, January.
    2. Sasser, W. Earl & Arbeit, Stephen P., 1976. "Selling jobs in the service sector," Business Horizons, Elsevier, vol. 19(3), pages 61-65, June.
    3. Schein, Edgar H., 1988. "Organizational culture," Working papers 2088-88., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. Roger F. Brooks & Ian N Lings & MARTINA A BOTSCHEN, 1999. "Internal Marketing and Customer Driven Wavefronts," The Service Industries Journal, Taylor & Francis Journals, vol. 19(4), pages 49-67, October.
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    Cited by:

    1. Mikušová, Marie & Klabusayová, Naděžda & Meier, Vojtěch, 2023. "Evaluation of organisational culture dimensions and their change due to the pandemic," Evaluation and Program Planning, Elsevier, vol. 97(C).

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