The effects of internal marketing strategies on the organizational culture of secondary public schools
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DOI: 10.1016/j.evalprogplan.2020.101894
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References listed on IDEAS
- Sasser, W. Earl & Arbeit, Stephen P., 1976. "Selling jobs in the service sector," Business Horizons, Elsevier, vol. 19(3), pages 61-65, June.
- George, William R., 1990. "Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level," Journal of Business Research, Elsevier, vol. 20(1), pages 63-70, January.
- Roger F. Brooks & Ian N Lings & MARTINA A BOTSCHEN, 1999. "Internal Marketing and Customer Driven Wavefronts," The Service Industries Journal, Taylor & Francis Journals, vol. 19(4), pages 49-67, October.
- Schein, Edgar H., 1988. "Organizational culture," Working papers 2088-88., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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- Mikušová, Marie & Klabusayová, Naděžda & Meier, Vojtěch, 2023. "Evaluation of organisational culture dimensions and their change due to the pandemic," Evaluation and Program Planning, Elsevier, vol. 97(C).
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Keywords
Organizational culture; Secondary public education; Internal marketing; Human resource management;All these keywords.
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