IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v113y2020icp198-208.html
   My bibliography  Save this article

The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)

Author

Listed:
  • Hansen, David J.
  • Deacon, Jonathan H.
  • Pascal, Vincent
  • Sethna, Zubin

Abstract

In this article, we review milestones in the 30+ year history of conceptualizations of the Marketing-Entrepreneurship Interface (MEI) in order to develop an overdue unified framework. This framework finally achieves the original mission of the “Charleston Summit” - to create a research framework for the MEI. We update the 4-perspectives view proposed by Hansen and Eggers (2010). In particular, we retain the first perspective, which is the commonalities between the domains of marketing and entrepreneurship, as is. In updating the perspectives, we define the fourth perspective as entrepreneurial and SME marketing and we combine the second and third perspectives into a single framework. We review some major concepts within the two domains and provide numerous suggestions for future research that emerge from the framework. Our conceptualization of the MEI creates a vast array of research possibilities for MEI scholars old and new.

Suggested Citation

  • Hansen, David J. & Deacon, Jonathan H. & Pascal, Vincent & Sethna, Zubin, 2020. "The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)," Journal of Business Research, Elsevier, vol. 113(C), pages 198-208.
    • Handle: RePEc:eee:jbrese:v:113:y:2020:i:c:p:198-208
    DOI: 10.1016/j.jbusres.2019.05.030
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296319303431
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2019.05.030?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Vance H. Freid & Robert D Hisrich, 1994. "Toward a Model of Venture Capital Investment Decision Making," Financial Management, Financial Management Association, vol. 23(3), Fall.
    2. Fayolle, Alain & Liñán, Francisco, 2014. "The future of research on entrepreneurial intentions," Journal of Business Research, Elsevier, vol. 67(5), pages 663-666.
    3. Lowell W. Busenitz & Chung-Ming Lau, 1996. "A Cross-Cultural Cognitive Model of New Venture Creation," Entrepreneurship Theory and Practice, , vol. 20(4), pages 25-40, July.
    4. Zoltan J. Acs & David B. Audretsch, 2008. "Innovation in Large and Small Firms: An Empirical Analysis," Chapters, in: Entrepreneurship, Growth and Public Policy, chapter 1, pages 3-15, Edward Elgar Publishing.
    5. George, William R., 1990. "Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level," Journal of Business Research, Elsevier, vol. 20(1), pages 63-70, January.
    6. Holbrook, Morris B, 1987. "What Is Consumer Research?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 128-132, June.
    7. Israel M. Kirzner, 1997. "Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 60-85, March.
    8. Timothy Bates & Constance R. Dunham, 1993. "Asian-American Success in Self-Employment," Economic Development Quarterly, , vol. 7(2), pages 199-214, May.
    9. Erik Stam, 2015. "Entrepreneurial Ecosystems and Regional Policy: A Sympathetic Critique," European Planning Studies, Taylor & Francis Journals, vol. 23(9), pages 1759-1769, September.
    10. Roundy, Philip T. & Bradshaw, Mike & Brockman, Beverly K., 2018. "The emergence of entrepreneurial ecosystems: A complex adaptive systems approach," Journal of Business Research, Elsevier, vol. 86(C), pages 1-10.
    11. Marc Gruber & Ian C. MacMillan & James D. Thompson, 2008. "Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms," Management Science, INFORMS, vol. 54(9), pages 1652-1665, September.
    12. Denis A. Grégoire & Andrew C. Corbett & Jeffery S. McMullen, 2011. "The Cognitive Perspective in Entrepreneurship: An Agenda for Future Research," Journal of Management Studies, Wiley Blackwell, vol. 48, pages 1443-1477, September.
    13. Gompers, Paul A, 1995. "Optimal Investment, Monitoring, and the Staging of Venture Capital," Journal of Finance, American Finance Association, vol. 50(5), pages 1461-1489, December.
    14. John T. Perry & Gaylen N. Chandler & Gergana Markova, 2012. "Entrepreneurial Effectuation: A Review and Suggestions for Future Research," Entrepreneurship Theory and Practice, , vol. 36(4), pages 837-861, July.
    15. Ward, Thomas B., 2004. "Cognition, creativity, and entrepreneurship," Journal of Business Venturing, Elsevier, vol. 19(2), pages 173-188, March.
    16. Gerald E. Hills & Claes M. Hultman & Sascha Kraus & Reinhard Schulte, 2010. "History, theory and evidence of entrepreneurial marketing – an overview," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 11(1), pages 3-18.
    17. Morris, Michael H. & Paul, Gordon W., 1987. "The relationship between entrepreneurship and marketing in established firms," Journal of Business Venturing, Elsevier, vol. 2(3), pages 247-259.
    18. Johanna Mair & Ignasi Marti, 2006. "Social Entrepreneurship Research: A Source of Explanation, Prediction, and Delight," Post-Print hal-02311880, HAL.
    19. Scott Shane, 2000. "Prior Knowledge and the Discovery of Entrepreneurial Opportunities," Organization Science, INFORMS, vol. 11(4), pages 448-469, August.
    20. Gartner, William B., 1993. "Words lead to deeds: Towards an organizational emergence vocabulary," Journal of Business Venturing, Elsevier, vol. 8(3), pages 231-239, May.
    21. Magnus Klofsten & Peter Heydebreck & Dylan Jones-Evans, 2010. "Transferring Good Practice beyond Organizational Borders: Lessons from Transferring an Entrepreneurship Programme," Regional Studies, Taylor & Francis Journals, vol. 44(6), pages 791-799.
    22. Jeffrey G. Covin & Morgan P. Miles, 1999. "Corporate Entrepreneurship and the Pursuit of Competitive Advantage," Entrepreneurship Theory and Practice, , vol. 23(3), pages 47-63, April.
    23. Davidsson, Per, 1991. "Continued entrepreneurship: Ability, need, and opportunity as determinants of small firm growth," Journal of Business Venturing, Elsevier, vol. 6(6), pages 405-429, November.
    24. StewartJr., Wayne H. & Watson, Warren E. & Carland, Joann C. & Carland, James W., 1999. "A proclivity for entrepreneurship: A comparison of entrepreneurs, small business owners, and corporate managers," Journal of Business Venturing, Elsevier, vol. 14(2), pages 189-214, March.
    25. Ans Heirman & Bart Clarysse, 2004. "How and Why do Research-Based Start-Ups Differ at Founding? A Resource-Based Configurational Perspective," The Journal of Technology Transfer, Springer, vol. 29(3_4), pages 247-268, August.
    26. Diane M. Martin & John W. Schouten, 2014. "Consumption-Driven Market Emergence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 855-870.
    27. Dimo Dimov, 2007. "Beyond the Single-Person, Single-Insight Attribution in Understanding Entrepreneurial Opportunities," Entrepreneurship Theory and Practice, , vol. 31(5), pages 713-731, September.
    28. Catherine L. Wang, 2008. "Entrepreneurial Orientation, Learning Orientation, and Firm Performance," Entrepreneurship Theory and Practice, , vol. 32(4), pages 635-657, July.
    29. Tornikoski, Erno T. & Newbert, Scott L., 2007. "Exploring the determinants of organizational emergence: A legitimacy perspective," Journal of Business Venturing, Elsevier, vol. 22(2), pages 311-335, March.
    30. Odd Jarl Borch & Michael B. Arthur, 1995. "Strategic Networks Among Small Firms: Implications For Strategy Research Methodology," Journal of Management Studies, Wiley Blackwell, vol. 32(4), pages 419-441, July.
    31. Robert A. Baron & Thomas B. Ward, 2004. "Expanding Entrepreneurial Cognition's Toolbox: Potential Contributions from the Field of Cognitive Science," Entrepreneurship Theory and Practice, , vol. 28(6), pages 553-573, November.
    32. Lee, Khai S & Lim, Guan H & Tan, Soo J, 1999. "Dealing with Resource Disadvantage: Generic Strategies for SMEs," Small Business Economics, Springer, vol. 12(4), pages 299-311, June.
    33. William B. Gartner & Kelly G. Shaver & Elizabeth Gatewood & Jerome A. Katz, 1994. "Finding the Entrepreneur in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 18(3), pages 5-9, April.
    34. Lichtenstein, Benyamin B. & Carter, Nancy M. & Dooley, Kevin J. & Gartner, William B., 2007. "Complexity dynamics of nascent entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(2), pages 236-261, March.
    35. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
    36. Vance H. Fried & Robert D. Hisrich, 1994. "Toward a Model of Venture Capital Investment Decision Making," Financial Management, Financial Management Association, vol. 23(3), Fall.
    37. Mair, Johanna & Martí, Ignasi, 2006. "Social entrepreneurship research: A source of explanation, prediction, and delight," Journal of World Business, Elsevier, vol. 41(1), pages 36-44, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jing Fan & Jiafu Su & Stavros Sindakis, 2024. "Customer Need Knowledge Facilitates Market Opportunity Recognition Through Absorptive Capacity and Technological Knowledge: Evidence from the IT Sector in China," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 2192-2217, March.
    2. Christen, Tatjana & Hess, Manuel & Grichnik, Dietmar & Wincent, Joakim, 2022. "Value-based pricing in digital platforms: A machine learning approach to signaling beyond core product attributes in cross-platform settings," Journal of Business Research, Elsevier, vol. 152(C), pages 82-92.
    3. Tsionas, Mike & Patel, Pankaj C. & Guedes, Maria João, 2022. "Endogenous efficiency of the dynamic profit maximization in the intertemporal production models of venture behavior," International Journal of Production Economics, Elsevier, vol. 246(C).
    4. Gliga, Gabriela & Evers, Natasha, 2023. "Marketing capability development through networking – An entrepreneurial marketing perspective," Journal of Business Research, Elsevier, vol. 156(C).
    5. Du, Yunzhou & Kim, Phillip H., 2021. "One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies," Journal of Business Research, Elsevier, vol. 124(C), pages 272-285.
    6. Lortie, Jason & Cox, Kevin C. & Roundy, Philip T., 2022. "Social impact models, legitimacy perceptions, and consumer responses to social ventures," Journal of Business Research, Elsevier, vol. 144(C), pages 312-321.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vandor, Peter & Franke, Nikolaus, 2016. "See Paris and… found a business? The impact of cross-cultural experience on opportunity recognition capabilities," Journal of Business Venturing, Elsevier, vol. 31(4), pages 388-407.
    2. Ko, Eun-Jeong & McKelvie, Alexander, 2018. "Signaling for more money: The roles of founders' human capital and investor prominence in resource acquisition across different stages of firm development," Journal of Business Venturing, Elsevier, vol. 33(4), pages 438-454.
    3. McSweeney, Jordan J. & McSweeney, Kevin T. & Webb, Justin W. & Sandoval, Rosalyn G., 2022. "Passion drove me here: Exploring how types of entrepreneurial passion influence different entrepreneurial intentions," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    4. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    5. Dean A. Shepherd & Marc Gruber, 2021. "The Lean Startup Framework: Closing the Academic–Practitioner Divide," Entrepreneurship Theory and Practice, , vol. 45(5), pages 967-998, September.
    6. Garud, Raghu & Gehman, Joel & Giuliani, Antonio Paco, 2014. "Contextualizing entrepreneurial innovation: A narrative perspective," Research Policy, Elsevier, vol. 43(7), pages 1177-1188.
    7. Ratan J. S. Dheer & Tomasz Lenartowicz, 2018. "Multiculturalism and Entrepreneurial Intentions: Understanding the Mediating Role of Cognitions," Entrepreneurship Theory and Practice, , vol. 42(3), pages 426-466, May.
    8. Sergeeva, Anastasia & Bhardwaj, Akhil & Dimov, Dimo, 2021. "In the heat of the game: Analogical abduction in a pragmatist account of entrepreneurial reasoning," Journal of Business Venturing, Elsevier, vol. 36(6).
    9. David Bruce Audretsch & Maksim Belitski & Georg Maximilian Eichler & Erich Schwarz, 2024. "Entrepreneurial ecosystems, institutional quality, and the unexpected role of the sustainability orientation of entrepreneurs," Small Business Economics, Springer, vol. 62(2), pages 503-522, February.
    10. Jones, Raymond J. & Barnir, Anat, 2019. "Properties of opportunity creation and discovery: Comparing variation in contexts of innovativeness," Technovation, Elsevier, vol. 79(C), pages 1-10.
    11. Per Davidsson & Jan Henrik Gruenhagen, 2021. "Fulfilling the Process Promise: A Review and Agenda for New Venture Creation Process Research," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1083-1118, September.
    12. Nigam, Nirjhar & Benetti, Cristiane & Johan, Sofia A., 2020. "Digital start-up access to venture capital financing: What signals quality?," Emerging Markets Review, Elsevier, vol. 45(C).
    13. Wendy D. Chen & Zoltan Acs & Siri Terjesen, 2024. "Adolescent entrepreneurial learning ecosystem and a tech entrepreneurial career—inspiration from theblack swan stories," Small Business Economics, Springer, vol. 62(3), pages 1157-1176, March.
    14. Pérez-Centeno, Victor, 2018. "Brain-driven entrepreneurship research: Expanded review and research agenda towards entrepreneurial enhancement," Working Papers 02/18, Institut für Mittelstandsforschung (IfM) Bonn.
    15. Erik Lundmark & Alf Westelius, 2014. "Entrepreneurship as Elixir and Mutagen," Entrepreneurship Theory and Practice, , vol. 38(3), pages 575-600, May.
    16. Jiang, Yi Dragon & Straub, Caroline & Klyver, Kim & Mauer, René, 2021. "Unfolding refugee entrepreneurs' opportunity-production process — Patterns and embeddedness," Journal of Business Venturing, Elsevier, vol. 36(5).
    17. Honggui Li & Zhongwei Chen & Guoxin Ma, 2016. "Corporate Reputation and Performance: A Legitimacy Perspective," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 4(3), pages 181-193.
    18. Dev K. Dutta & Vishal K. Gupta & Xiujian Chen, 2016. "A Tale of Three Strategic Orientations: A Moderated-Mediation Framework of the Impact of Entrepreneurial Orientation, Market Orientation, and Learning Orientation on Firm Performance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 313-348, September.
    19. David, Audretsch & Donald, Kuratko & Albert, Link, 2015. "Making Sense of the Elusive Paradigm of Entrepreneurship," UNCG Economics Working Papers 15-4, University of North Carolina at Greensboro, Department of Economics.
    20. Xiaoti Hu & Susan Marlow & Angelika Zimmermann & Lee Martin & Regina Frank, 2020. "Understanding Opportunities in Social Entrepreneurship: A Critical Realist Abstraction," Entrepreneurship Theory and Practice, , vol. 44(5), pages 1032-1056, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:113:y:2020:i:c:p:198-208. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.