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Optimal new product positioning: A genetic algorithm approach

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  • Gruca, Thomas S.
  • Klemz, Bruce R.

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  • Gruca, Thomas S. & Klemz, Bruce R., 2003. "Optimal new product positioning: A genetic algorithm approach," European Journal of Operational Research, Elsevier, vol. 146(3), pages 621-633, May.
    • Handle: RePEc:eee:ejores:v:146:y:2003:i:3:p:621-633
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    2. Chen, Chuen-Lung & Vempati, Venkateswara S. & Aljaber, Nasser, 1995. "An application of genetic algorithms for flow shop problems," European Journal of Operational Research, Elsevier, vol. 80(2), pages 389-396, January.
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    8. S. Chan Choi & Wayne S. Desarbo & Patrick T. Harker, 1990. "Product Positioning Under Price Competition," Management Science, INFORMS, vol. 36(2), pages 175-199, February.
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    10. Klemz, Bruce R., 1999. "Using genetic algorithms to assess the impact of pricing activity timing," Omega, Elsevier, vol. 27(3), pages 363-372, June.
    11. Joel Levine, 1979. "Joint-space analysis of “pick-any” data: Analysis of choices from an unconstrained set of alternatives," Psychometrika, Springer;The Psychometric Society, vol. 44(1), pages 85-92, March.
    12. William L. Moore & Russell S. Winer, 1987. "A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation," Marketing Science, INFORMS, vol. 6(1), pages 25-42.
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    14. Holbrook, Morris B & Moore, William L & Winer, Russell S, 1982. "Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 99-105, June.
    15. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
    16. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
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    Cited by:

    1. Adrian MICU & Angela Eliza MICU & Kamer AIVAZ & Alexandru CAPATINA, 2016. "The Genetic Approach Of Marketing Research," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(3), pages 229-246.
    2. Eder Oliveira Abensur, 2007. "Genetic Algorithms for Development of New Financial Products," Brazilian Review of Finance, Brazilian Society of Finance, vol. 5(1), pages 59-77.
    3. Lacourbe, Paul, 2012. "A model of product line design and introduction sequence with reservation utility," European Journal of Operational Research, Elsevier, vol. 220(2), pages 338-348.
    4. Emmanuel Fragnière & Roman Kanala & Francesco Moresino & Adriana Reveiu & Ion Smeureanu, 2017. "Coupling techno-economic energy models with behavioral approaches," Operational Research, Springer, vol. 17(2), pages 633-647, July.
    5. Liviu NEAMTU & Adina-Claudia NEAMTU, 2012. "Products Positioning on a Heterogeneous Market," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 113-124.
    6. Kwong, C.K. & Luo, X.G. & Tang, J.F., 2011. "A methodology for optimal product positioning with engineering constraints consideration," International Journal of Production Economics, Elsevier, vol. 132(1), pages 93-100, July.

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